Strategy report · Updated Aug 28, 2026
What's working for @tuneandfairweather on Instagram.
Tune & Fairweather
46K followers · 622 posts
“Irish publisher of fine books 📚 Projects: Soul Arts, Abyssal Archive, Blood Echoes, Grace Given, Grant us Eyes, Gods & Monsters, Lore Bound”
Engagement rate
0.70%
Per post, last 90 days
Posts per week
2.3
Niche avg 4.0
Average likes
313
9 avg comments
Post mix
Last 90 days · 622 posts indexed
01
Top-performing posts
The three posts pulling the most engagement in the last 90 days.
reel 11.05% engagedAbyssal Archive features the most comprehensive fan analysis of Dark Souls' mythos ever undertaken. ____________________ #darksouls #fromsoftware #bookstagram #booklover #bookworm #bookish #bookphotography #instabook
reel 3.87% engagedWe are excited to announce Lore Bound: Elden Ring Explained, VaatiVidya's full lore analysis of Elden Ring, encompassing the base game, Shadow of the Erdtree DLC and Nightreign including its own upcoming DLC expansions. Get ready for Vaati’s final take on Elden Ring’s lore. This book represents the esteemed LoreTuber’s channel in physical form. This deluxe edition is enveloped in a Persian wrap-around binding displaying cover art by @ricardoemig surrounded by gold-foil stamping. It snaps perfectly into place with a magnetic clasp. If features dozens of full-colour interior illustrations by @devlinart and @sebazebes that help to set the scene. Original endpapers/cover flaps design by @andrewphind. For collectors interested in owning both the softcover w/ sleeve AND the deluxe hardcover edition, there is a bundle option that offers a 10% savings. Head to the Samplers section on our website to download a free sample chapter. If you want to guarantee a first-edition copy is reserved for you at launch pre-order now via our store. ____________________ #eldenring #fromsoftware #bookstagram #booklover #bookworm #bookish #bookphotography #instabook
carousel 0.54% engagedGods & Monsters features a collection of @shimhaq's finest artworks from across his career in a gorgeous volume bound in premium red textile. ____________________ #berserk #eldenring #spiderverse #fromsoftware #bloodborne #darksouls #bookstagram #booklover #bookworm #bookish #bookphotography #instabook
02
Content pillars
AI-clustered themes the account posts about, with example posts pulled live from Instagram.
03
Posting rhythm
Cadence and timing patterns over the last 12 weeks.
2.3 posts/week
Niche benchmark · 4.0/week
Best days
Tuesday · Wednesday
Best hours
9-11am · 6-8pm
04
Signature hooks
Caption patterns the account reuses across high-performing posts.
[Book] [is/returns/features] [bold claim about lore/analysis].
Used 8×
Abyssal Archive returns. After selling out its previous printing, Abyssal Archive returns in a visually refreshed collector’s edition
Abyssal Archive features the most comprehensive fan analysis of Dark Souls' mythos ever undertaken.
Abyssal Archive is Lokey's most comprehensive Dark Souls analysis.
[Book] bound in [luxury materials] with [premium features].
Used 7×
Bound in three-quarter Silktouch Yana simulated leather. Printed on premium Abbey Pure Rough paper.
Grace Given Deluxe Edition is bound in textured ivory paper and comes with a chocolatey-brown slipcase
Grant Us Eyes is bound in luxurious Corolla Book design paper over robust 3 mm cover boards
[Book] is a collection of essays/interviews on [game]'s [enduring power/impact].
Used 5×
Blood Echoes is a collection of essays and interviews that testify to Bloodborne’s enduring power
Blood Echoes is a collection of essays and interviews that testify to Bloodborne’s enduring power
Blood Echoes brings together essays and interviews exploring the lasting impact of Bloodborne
[Excited to announce/Introducing] [Book/Mag]: [key hook].
Used 3×
We are excited to announce Lore Bound: Elden Ring Explained, VaatiVidya's full lore analysis
Print is back. Magazines are back. Introducing Chisel, a new print and digital culture mag
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Strategy summary
What's working, what to fix, and what to ship next.
TL;DR
FromSoftware lore reels are the engagement rocket fuel, crushing it with post 28 at 5,055 likes and post 2 at 1,647 likes amid 46k followers. Premium craftsmanship carousels like posts 6/13 consistently hit 80+ likes by flaunting collector details that hook bookworms. Yet 2.3 posts/week starves growth in this passionate niche where fans crave steady drops. Pillar dominance in lore (45%) works but diversify Bloodborne teases sparingly. Ramp cadence to 4 posts/week on optimal days to compound 30-comment reels into viral chains. Leaks stem from sporadic posting; fix with calendar discipline.
Working
5- Lore reels explode engagement, e.g. post 28's 5k likes.
- Craft details in carousels build collector lust reliably.
- Repeated Bloodborne promos sustain niche loyalty.
- Artist credits like @vaatividya boost credibility.
- Hashtags like #bookstagram drive discoverability.
Risks
5- Posting cadence too low at 2.3/week; double it for momentum.
- Over-repeat Blood Echoes captions across posts 11/18/29; refresh hooks.
- Low carousel comments; add questions to spark discussion.
- Minimal non-FromSoft content underperforms; audit or cut.
- No visible calls-to-action beyond store link; test urgency phrases.
Ship next
5- Launch 2 reels/week on upcoming FromSoft book drops.
- Test poetic captions in stories for teaser engagement.
- Partner with @vaatividya for co-promo reels.
- Boost top posts like 28 with ads targeting FromSoft fans.
- Schedule posts on Tuesdays/Wednesdays at 10am.
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