Strategy report · Updated Aug 28, 2026
What's working for @assouline on Instagram.
ASSOULINE
481K followers · 4.4K posts
“Where Luxury Meets Culture”
Engagement rate
0.24%
Per post, last 90 days
Posts per week
2.3
Niche avg 4.0
Average likes
1.1K
34 avg comments
Post mix
Last 90 days · 4,406 posts indexed
01
Top-performing posts
The three posts pulling the most engagement in the last 90 days.
carousel 2.14% engagedBeirut is a city married to both East and West, where two worlds have met for centuries. Its beauty and its culture celebrate an enduring spirit of joy, creativity, and love of life. In Beirut Habibi, the city is described by those who know it best, with text by Charif Majdalani. Available in our global boutiques and assouline.com. #Assouline #TravelFromHome - @sevenmanagement
carousel 0.40% engaged"Beirut Habibi" is a love letter to a place that has always known how to live, where history and elegance share the same street. #Assouline
carousel 0.38% engagedFrom the studios of Hollywood to the salons of Paris, the cat has always kept the best company. "Chic Cats" gathers the elegant, the aloof, and the utterly sophisticated, one page at a time. Happy International Cat Day. #Assouline
02
Content pillars
AI-clustered themes the account posts about, with example posts pulled live from Instagram.
03
Posting rhythm
Cadence and timing patterns over the last 12 weeks.
2.3 posts/week
Niche benchmark · 4.0/week
Best days
Monday · Friday · Saturday
Best hours
9-11am · 4-6pm
04
Signature hooks
Caption patterns the account reuses across high-performing posts.
[Place], [poetic scene or quality].
Used 12×
Beirut is a city married to both East and West, where two worlds have met for centuries.
For Yves Saint Laurent, Marrakech was escape and inspiration at once.
Lemon stands, cliffside terraces, and a summer that refuses to hurry.
[Scenic route] [to/with/on] [place/object].
Used 9×
Take the scenic route to Capri, where the day keeps its own time.
The scenic route makes a stop on the Upper East Side this weekend only.
Somewhere between the sea and the sky, a light left burning.
On [holiday], [theme].
Used 3×
On International Dog Day, a look at the muse who never goes out of style.
Happy International Cat Day.
[Guest] [action] [topic]. Listen now.
Used 4×
Alex Assouline joins founders... Listen now on Spotify.
In this Culture Lounge Podcast episode, Jeannie Cho Lee...
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Strategy summary
What's working, what to fix, and what to ship next.
TL;DR
Assouline's travel book spotlights crush it: [1] Beirut Habibi carousel hit 9794 likes and 508 comments, 10x most reels. Poetic captions painting destinations as escapes fuel 65% of top engagers, proving aspirational storytelling sells luxury tomes. Yet 2.3 posts/week starves growth at 481k followers; double cadence to match niche benchmarks and reclaim momentum from fading summer spikes like 1860 likes on [11]. Scenic Route consistency across 25% feed builds world but needs fresh merch hooks to sustain. Podcasts lag but offer audio lever for deeper loyalty.
Working
5- Travel carousels like [1],[9] dominate with 5-figure likes.
- Holiday pet posts [5],[15] spike timely engagement.
- Scenic Route hashtag unifies 9 posts for brand recall.
- Podcast guest names draw niche comments.
- Boutique opens [7] build exclusivity buzz.
Risks
5- Boost reel views beyond 1000 likes by shortening hooks.
- Incorporate more UGC credits to tap community travel shares.
- Vary podcast teases with user questions for comments.
- Fix low boutique posts; tie to local events more.
- Reduce repetitive scenic captions for freshness.
Ship next
5- Ramp to 4 posts/week starting with Monday carousels.
- Test UGC reposts of fan travel photos tagged #Assouline.
- Launch podcast reel series weekly on Fridays.
- Expand Scenic Route merch drops tied to book launches.
- Schedule high-engagement travel carousels for Saturdays.
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