Strategy report · Updated Aug 28, 2026
What's working for @lostincult on Instagram.
Lost In Cult
28K followers · 1.8K posts
“Video Game Culture, Preserved. Award Winning Creative Studio & No.1 Bestselling Book Publisher Est. 2020”
Engagement rate
5.06%
Per post, last 90 days
Posts per week
2.1
Niche avg 5.0
Average likes
1.4K
17 avg comments
Post mix
Last 90 days · 1,783 posts indexed
01
Top-performing posts
The three posts pulling the most engagement in the last 90 days.
reel 123.33% engagedIntroducing @Terraria_Logic: Design Works! 🌳 What horrors and delights lie beneath the pixelated earth? Grab your tools and get digging with writer Christian Donlan to find out! There's also 1,000 limited SIGNED copies by @ReLogicGames President and creator of Terraria, Andrew Spinks ⚔️🔗in our bio! - The Deluxe Edition comes complete with a presentation box, slipcase and obi strip designed by @la_boca_ to keep your treasures safe from the elements, bosses, monsters and underworlds that might want to cause it harm... - LET'S BLITZ! Get a copy of the Bestiary Blitz card game in every Deluxe Edition, a quick game designed around the enemies and bosses you'll find in Terraria! ⚔️ - There's nothing more satisfying than something you've built yourself, get crafting with our Terraria paper theatre kit designed by the incredible @castpixel! 📃 - Find other Terraria fans out in the great wilderness with our pin badge set featuring a handful of the iconic items from Terraria 📛 - When you go on a journey, you gotta send a postcard! We've printed nine of Terraria's biomes onto some postcards for you to write home about your adventures ✍️ - Make sure to save your progress! We've decorated a Terraria themed bookmark with pixel sprites of your beloved furry friends onto a rainbow-effect holographic card 🌈🐕 - Last but certainly not least, decorate your base of operations with our inspirational Terraria poster featuring words of wisdom from your favourite NPCs, printed onto rainbow-effect holographic paper 🫧 - Deluxe Editions will be available until the 31st July, 2026 @ 6pm BST! Standard Editions will be available until they begin to ship in Q2 of 2027! #Terraria #DesignWorks #LostInCult #ReLogic #Gaming
reel 10.89% engagedTime for a test of FAITH 🙏 A divine affair In collaboration with @Airdorfofficial, @Newbloodinteractive and writer Steven Scaife ✝️ Cursed Deluxe Edition artifacts and signed bookplates available until June 30th, 6pm BST 🔗 in our bio! - Writer @midfalutin excavates the history and influences of this seminal cult horror classic, tracing its humble beginnings plundering Pokémon cries to its full release under the @NewBloodinteractive banner as FAITH: The Unholy Trinity. - Are you of the cloth? Our blood-red cloth slipcase comes with black foil detailing reminding you of the important things; 'mortis' and 'Gary Loves You'. - All your religious ephemera are safe from the eyes of the Lord in our black presentation box with red foil details. Your devotion to his work will NOT be questioned. - FAITH's iconic rotoscope animations are celebrated in an extra booklet that comes with tracing paper pages that overlay FAITH's final animation frames on top of Airdorf's original movies. - And then, visions from God. We've 3 A6 lenticular cards that bring some of FAITH's glorious animations to blood-soaked "life". - The haunting sounds of FAITH have been recorded to '80s-inspired magnetic tape secured in a fold out maltese cross card case. You're never far away from the presense of God.
reel 3.31% engagedNow that the incredible VA-11 Hall-A: Design Works has started arriving with you all, we can show you what's in the final package!🍸 Limited Standard Editions of our collaboration with @ysbrydgames, @sukeban_bar and @ashlikeadragon are still available for latecomers! ✨Link in our bio!
02
Content pillars
AI-clustered themes the account posts about, with example posts pulled live from Instagram.
03
Posting rhythm
Cadence and timing patterns over the last 12 weeks.
2.1 posts/week
Niche benchmark · 5.0/week
Best days
Tuesday · Wednesday · Saturday
Best hours
8-10am · 2-4pm · 6-8pm
04
Signature hooks
Caption patterns the account reuses across high-performing posts.
Introducing [product]: Design Works! [teaser]
Used 4×
Introducing @Terraria_Logic: Design Works! 🌳 What horrors and delights lie beneath the pixelated earth?
Time for a test of FAITH 🙏 A divine affair In collaboration with @Airdorfofficial, @Newbloodinteractive
Now that the incredible VA-11 Hall-A: Design Works has started arriving with you all, we can show
🚨 LOW STOCK WARNING! 🚨 [items]
Used 3×[Get/Take a look] inside [product]!
Used 5×Unlock signature hooks
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Strategy summary
What's working, what to fix, and what to ship next.
TL;DR
Design Works reels are the engagement rocket fuel, with post 0 exploding to 34k likes and post 28 at 906. This niche collector account converts passion for indie cult games into sales via scarcity and deluxe reveals, but 2.1 posts/week starves the algorithm of momentum. Vinyl drops hold steady mid-tier pull, while events spike timely buzz on Tuesday-Wednesday slots like post 8's 621 likes. Ramp to 5 posts/week prioritizing high-ROI reels to double reach. Low stock hooks across posts 18-21 nail urgency without gimmicks. Events prove live energy works; replicate offsite. Biggest leak is cadence; fix it to unlock 28k followers' pent-up demand.
Working
5- Design Works promos crush with **34k likes on post 0** and storytelling.
- Urgency drives clicks via **low stock warnings in posts 18,21**.
- Vinyl scarcity sells out fast as in posts 12-14.
- Event reels build community like Gamescom posts 3-9.
- Deluxe unboxings showcase value in posts 19,20,28.
Risks
5- Boost cadence from 2.1 to 5 posts weekly to feed algorithm.
- Cut low-engagement carousels under 50 likes like post 23.
- Vary hooks beyond stock alerts to avoid repetition.
- Space events coverage over more days for sustained buzz.
- Reduce caption length on vinyl posts for snappier reads.
Ship next
5- Double Design Works reels to 2 per week using post 0 template.
- Test Tuesday and Saturday posts at 8-10am for max reach.
- Launch urgency bundle campaigns weekly with low stock hooks.
- Survey followers on next vinyl drops via stories.
- Partner one new indie per month for exclusive merch.
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