@lostincult Instagram analysis · Engagement, top posts & strategy · Postana
Postana

Strategy report · Updated Aug 28, 2026

What's working for @lostincult on Instagram.

Lost In Cult avatar

Lost In Cult

28K followers · 1.8K posts

“Video Game Culture, Preserved. Award Winning Creative Studio & No.1 Bestselling Book Publisher Est. 2020”

Engagement rate

5.06%

Per post, last 90 days

Posts per week

2.1

Niche avg 5.0

Average likes

1.4K

17 avg comments

Post mix

Last 90 days · 1,783 posts indexed

Reels 67%
Carousels 30%
Static 3%
UGC reposts 0%

01

Top-performing posts

The three posts pulling the most engagement in the last 90 days.

Post 1 reel 123.33% engaged

Introducing @Terraria_Logic: Design Works! 🌳 What horrors and delights lie beneath the pixelated earth? Grab your tools and get digging with writer Christian Donlan to find out! There's also 1,000 limited SIGNED copies by @ReLogicGames President and creator of Terraria, Andrew Spinks ⚔️🔗in our bio! - The Deluxe Edition comes complete with a presentation box, slipcase and obi strip designed by @la_boca_ to keep your treasures safe from the elements, bosses, monsters and underworlds that might want to cause it harm... - LET'S BLITZ! Get a copy of the Bestiary Blitz card game in every Deluxe Edition, a quick game designed around the enemies and bosses you'll find in Terraria! ⚔️ - There's nothing more satisfying than something you've built yourself, get crafting with our Terraria paper theatre kit designed by the incredible @castpixel! 📃 - Find other Terraria fans out in the great wilderness with our pin badge set featuring a handful of the iconic items from Terraria 📛 - When you go on a journey, you gotta send a postcard! We've printed nine of Terraria's biomes onto some postcards for you to write home about your adventures ✍️ - Make sure to save your progress! We've decorated a Terraria themed bookmark with pixel sprites of your beloved furry friends onto a rainbow-effect holographic card 🌈🐕 - Last but certainly not least, decorate your base of operations with our inspirational Terraria poster featuring words of wisdom from your favourite NPCs, printed onto rainbow-effect holographic paper 🫧 - Deluxe Editions will be available until the 31st July, 2026 @ 6pm BST! Standard Editions will be available until they begin to ship in Q2 of 2027! #Terraria #DesignWorks #LostInCult #ReLogic #Gaming

34.4K 143 379.5K
Post 2 reel 10.89% engaged

Time for a test of FAITH 🙏 A divine affair In collaboration with @Airdorfofficial, @Newbloodinteractive and writer Steven Scaife ✝️ Cursed Deluxe Edition artifacts and signed bookplates available until June 30th, 6pm BST 🔗 in our bio! - Writer @midfalutin excavates the history and influences of this seminal cult horror classic, tracing its humble beginnings plundering Pokémon cries to its full release under the @NewBloodinteractive banner as FAITH: The Unholy Trinity. - Are you of the cloth? Our blood-red cloth slipcase comes with black foil detailing reminding you of the important things; 'mortis' and 'Gary Loves You'. - All your religious ephemera are safe from the eyes of the Lord in our black presentation box with red foil details. Your devotion to his work will NOT be questioned. - FAITH's iconic rotoscope animations are celebrated in an extra booklet that comes with tracing paper pages that overlay FAITH's final animation frames on top of Airdorf's original movies. - And then, visions from God. We've 3 A6 lenticular cards that bring some of FAITH's glorious animations to blood-soaked "life". - The haunting sounds of FAITH have been recorded to '80s-inspired magnetic tape secured in a fold out maltese cross card case. You're never far away from the presense of God.

3K 30 40.5K
Post 3 reel 3.31% engaged

Now that the incredible VA-11 Hall-A: Design Works has started arriving with you all, we can show you what's in the final package!🍸 Limited Standard Editions of our collaboration with @ysbrydgames, @sukeban_bar and @ashlikeadragon are still available for latecomers! ✨Link in our bio!

906 21 17K

02

Content pillars

AI-clustered themes the account posts about, with example posts pulled live from Instagram.

  1. 01

    Design Works Books

    25.00%

    Reels and carousels promoting deluxe Design Works art books for cult indie games. They use teasers, author credits and extras reveals. Drive peak engagement with storytelling.

  2. 02

    Vinyl Soundtracks

    30.00%

    Announcements for limited vinyl soundtracks with artist shoutouts, track teases and shipping news. Emphasize scarcity via low units. Generate steady collector interest.

  3. 03

    Stock Alerts

    20.00%

    Urgent low stock alerts and now-shipping updates on merch bundles. Create FOMO with warnings and direct links. Frequent but moderate engagement.

  4. 04

    Event Coverage

    10.00%

    Gamescom event coverage, giveaways and live buzz via short reels. Share excitement and onsite finds. Boost interaction during peaks.

  5. 05

    Deluxe Reveals

    15.00%

    Unboxing showcases of deluxe extras like posters, kits and inserts. Highlight package value visually. Strong secondary performer.

03

Posting rhythm

Cadence and timing patterns over the last 12 weeks.

2.1 posts/week

Niche benchmark · 5.0/week

-58% above benchmark
2026-W24 2026-W35

Best days

Tuesday · Wednesday · Saturday

Best hours

8-10am · 2-4pm · 6-8pm

04

Signature hooks

Caption patterns the account reuses across high-performing posts.

Introducing [product]: Design Works! [teaser]

Used 4×
  • Introducing @Terraria_Logic: Design Works! 🌳 What horrors and delights lie beneath the pixelated earth?

  • Time for a test of FAITH 🙏 A divine affair In collaboration with @Airdorfofficial, @Newbloodinteractive

  • Now that the incredible VA-11 Hall-A: Design Works has started arriving with you all, we can show

🚨 LOW STOCK WARNING! 🚨 [items]

Used 3×
  • 🚨 LOW STOCK WARNING! 🚨 If you've been waiting to grab: Sektori ~ @gimblll Dread Delusion ~ @lovelyhellplace

  • ...Are we too early to be getting excited for spooky season? 🗡️🍂 We've got a LOW STOCK WARNING

[Get/Take a look] inside [product]!

Used 5×
  • Get inside Outer Wilds! 🏕️ @mobiusdigitalgames Our Deluxe Edition came with a bunch of cool extras

  • Take a look inside Citizen Sleeper: Design Works in collaboration with Gareth Damian Martin to see

  • How a Game Lives! 🧬 Get into the guts of Jacob Geller (@jacobgellervideos)'s How A Game Lives

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05

Strategy summary

What's working, what to fix, and what to ship next.

TL;DR

Design Works reels are the engagement rocket fuel, with post 0 exploding to 34k likes and post 28 at 906. This niche collector account converts passion for indie cult games into sales via scarcity and deluxe reveals, but 2.1 posts/week starves the algorithm of momentum. Vinyl drops hold steady mid-tier pull, while events spike timely buzz on Tuesday-Wednesday slots like post 8's 621 likes. Ramp to 5 posts/week prioritizing high-ROI reels to double reach. Low stock hooks across posts 18-21 nail urgency without gimmicks. Events prove live energy works; replicate offsite. Biggest leak is cadence; fix it to unlock 28k followers' pent-up demand.

Working

5
  • Design Works promos crush with **34k likes on post 0** and storytelling.
  • Urgency drives clicks via **low stock warnings in posts 18,21**.
  • Vinyl scarcity sells out fast as in posts 12-14.
  • Event reels build community like Gamescom posts 3-9.
  • Deluxe unboxings showcase value in posts 19,20,28.

Risks

5
  • Boost cadence from 2.1 to 5 posts weekly to feed algorithm.
  • Cut low-engagement carousels under 50 likes like post 23.
  • Vary hooks beyond stock alerts to avoid repetition.
  • Space events coverage over more days for sustained buzz.
  • Reduce caption length on vinyl posts for snappier reads.

Ship next

5
  • Double Design Works reels to 2 per week using post 0 template.
  • Test Tuesday and Saturday posts at 8-10am for max reach.
  • Launch urgency bundle campaigns weekly with low stock hooks.
  • Survey followers on next vinyl drops via stories.
  • Partner one new indie per month for exclusive merch.

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