Strategy report · Updated Aug 28, 2026
What's working for @case.kenny on Instagram.
Case Kenny
2M followers · 1.7K posts
“Teaching the Language of Optimism - Chief Optimist @optimism - Keynote Speaker + Author - Investor + Advisor - New Mindset, Who Dis podcast”
Engagement rate
2.08%
Per post, last 90 days
Posts per week
2.2
Niche avg 5.0
Average likes
41.2K
538 avg comments
Post mix
Last 90 days · 1,712 posts indexed
01
Top-performing posts
The three posts pulling the most engagement in the last 90 days.
02
Content pillars
AI-clustered themes the account posts about, with example posts pulled live from Instagram.
03
Posting rhythm
Cadence and timing patterns over the last 12 weeks.
2.2 posts/week
Niche benchmark · 5.0/week
Best days
Thursday · Saturday · Monday
Best hours
7-9am · 6-8pm · noon-2pm
04
Signature hooks
Caption patterns the account reuses across high-performing posts.
Which of these speak to you?
Used 5×
Which of these speak to you? For all my optimists reinventing themselves @optimism
Which of these speak to you? PS: “The Opposite of Settling” (Case Kenny) is on sale on Amazon right now, and you can now preorder “Rewrite Your Story” (Jillian Turecki) 📘📘
Which of this speak to you?
I hope this speaks to you
Used 4×
I hope this speaks to you ❤️ @optimism 💫
I hope this speaks to you 💫
I hope this speaks to you.
Agreed?
Used 3×
Agree? Disagree?
Agreed?
Comment “[word]” to [get/join]
Used 4×
Comment “mantra” to join my FREE 7-day manifestation optimism challenge starting next week. 💫✍🏻
Comment “enough” and I’ll send you a FREE @weareenough bracelet. I wear mine as a daily reminder and want to send you one (US only).
Comment “optimism” below for some freebies : )
Are you claiming this?
Used 2×
Are you claiming this?
Are you claiming this?
Unlock signature hooks
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Strategy summary
What's working, what to fix, and what to ship next.
TL;DR
Resonant quote carousels power 50% of the feed and crush engagement, hitting 114k likes on post 2 and 112k on post 22. These handwritten prompts like 'Which of these speak to you?' spark comments across posts 3,17,23,29, turning passive scrolls into conversations that fuel growth in the optimism niche. Simple format scales effortlessly with proven resonance. Low cadence at 2.2 posts/week starves the 2M-follower account. Science posts add trust but lag quotes, while CTAs like post 28's 4,415 comments show monetization potential. Ramp frequency to 5/week, double down on winners, and time for Thursdays.
Working
5- Quote carousels average 60k+ likes on high performers.
- CTAs drive comments up to 4,415 on post 28.
- Research posts build niche authority.
- Reels hit 20k+ likes reliably.
- Handwritten style fosters authentic connection.
Risks
5- Boost cadence from 2.2 to 5 posts per week.
- Cut low-like outliers like posts 1 and 13.
- Balance science content under 15% of feed.
- Test more events beyond post 1.
- Refine reel hooks for higher averages.
Ship next
5- Post 3 quote carousels weekly with top hooks.
- Launch next product with comment CTA like post 28.
- Test 5 posts/week in best days and hours.
- Run a 7-day challenge tied to new collab.
- Analyze reel performance for more short-form.
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