Strategy report · Updated Aug 8, 2026
What's working for @themetsco.tr on Instagram.
THEMETSCO Anime & Manga
55.5K followers · 531 posts
“Level up your style ⚡️ Glitch the system Oversize Hoodie & Tshirt”
Engagement rate
0.38%
Per post, last 90 days
Posts per week
1.4
Niche avg 4.0
Average likes
210
3 avg comments
Post mix
Last 90 days · 531 posts indexed
01
Top-performing posts
The three posts pulling the most engagement in the last 90 days.
carousel 5.29% engagedEvangelion Lilith Rei Ayanami Oversize Tişört Compression Tişört için sitemizi ziyaret etmeyi unutma. 500₺ İndirim Kodu AKTİF ! [DETAYLAR] Kumaş Malzemesi: Hoodie :3 İplik %100 Pamuk, Kalın, Şardonlu. Tshirt : %100 Pamuklu penye 24/1 Compact Suprem ,Tok Kumaş Short :3 İplik %100 Pamuklu Kumaş Sweatpant :3 İplik %100 Pamuklu Kumaş Baskı Türü: Dijital Transfer Baskı Bedenler S,M, L, XL, XXL www.themetsco.com sipariş oluşturmak için profildeki siteyi ziyaret et!
reel 2.77% engagedSimple Pure Rei #Evangelion Sipariş için profildeki linke tıkla
carousel 0.65% engagedEVANGELION DROP EVA-02 Oversize Tişört 500₺ İndirim Kodu AKTİF ! [DETAYLAR] Kumaş Malzemesi: Hoodie :3 İplik %100 Pamuk, Kalın, Şardonlu. Tshirt : %100 Pamuklu penye 24/1 Compact Suprem ,Tok Kumaş Short :3 İplik %100 Pamuklu Kumaş Sweatpant :3 İplik %100 Pamuklu Kumaş Baskı Türü: Dijital Transfer Baskı Bedenler S,M, L, XL, XXL www.themetsco.com sipariş oluşturmak için profildeki siteyi ziyaret et!
02
Content pillars
AI-clustered themes the account posts about, with example posts pulled live from Instagram.
- 04
Anime Series Drops
33.00%Drop carousels for mainstream anime titles including Berserk, Hunter x Hunter, Demon Slayer, JJK, Death Note, and Chainsaw Man. These posts run a standardized format with fabric specs and a discount code. Engagement is generally lower than Evangelion but volume is high.
03
Posting rhythm
Cadence and timing patterns over the last 12 weeks.
1.4 posts/week
Niche benchmark · 4.0/week
Best days
Thursday · Friday · Wednesday
Best hours
6-9pm · 12-2pm
04
Signature hooks
Caption patterns the account reuses across high-performing posts.
[Franchise] DROP [character/subtitle] Oversize Tişört
Used 20×
Berserk Drop Guts'ın Zaferi Oversize tişört 500₺ İndirim Kodu Aktif.
EVANGELION DROP EVA-02 Oversize Tişört 500₺ İndirim Kodu AKTİF !
INVINCIBLE DROP Thragg x Mark Oversize Tişört 500₺ İndirim Kodu AKTİF !
500₺ İndirim Kodu Aktif / AKTİF !
Used 22×
Jojo Drop Steel Ball Run 500₺ İndirim Kodu Aktif.
HXH DROP ONLINE !! Phantom Troupe Oversize Tişört ... 500₺ İndirim Kodu AKTİF !
Invincible Drop Compression Tişört & Oversize tişört 500₺ İndirim Kodu AKTİF !
[Franchise] DROP ONLINE !!
Used 3×
X-MEN drop online ! Oversize tişört 500₺ İndirim Kodu Aktif.
HXH DROP ONLINE !! Phantom Troupe Oversize Tişört
Sipariş için profildeki bağlantıyı / linke / siteyi ziyaret et
Used 25×
Sipariş için profildeki bağlantıyı ziyaret et.
Sipariş için profildeki linke tıkla
sipariş oluşturmak için profildeki siteyi ziyaret et!
Simple Pure [character] #[Franchise]
Used 1×
Simple Pure Rei #Evangelion Sipariş için profildeki linke tıkla
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Strategy summary
What's working, what to fix, and what to ship next.
TL;DR
The single biggest lever for @themetsco.tr is Reels tied to high-affinity IPs. Post 12, a short Evangelion Reel, earned 1,534 likes against an account average of roughly 120 likes per carousel, and post 24, an Evangelion carousel, hit 2,924 likes, nearly 25x the median post. The pattern is clear: Evangelion content outperforms every other IP by an order of magnitude, yet it represents only about 17% of the feed.
The biggest leak is posting cadence. At 1.4 posts per week, the account posts less than half the recommended benchmark for a niche streetwear brand. This directly limits reach and algorithm distribution. Every drop also uses an identical caption template, which trains followers to tune out the opening line instead of stopping to read. Post 24 and post 12 prove that the audience is there when the creative earns attention.
The fix is straightforward: increase Evangelion and Reel frequency first, then raise overall cadence to at least 4 posts per week. Posts 12 and 24 are the playbook. Treat every new Evangelion or cult-IP drop as a Reel-first release with the carousel as a secondary asset.
Working
4- Evangelion IP posts massively outperform all other IPs, with post 24 at 2,924 likes and post 12 at 1,534 likes.
- The discount code urgency line (500 TL indirim) appears in nearly every caption and provides a consistent conversion nudge.
- Carousel format works well for showing multiple product variants in a single drop post.
- Spider-Man multi-variant series keeps a segment of followers returning across multiple consecutive posts.
Risks
5- Posting cadence at 1.4 per week is too low for a product brand. Aim for at least 4 posts per week.
- Every caption opens with the same [Brand] DROP template, which reduces the stop-and-read value over time.
- Reels are used in only 2 of 30 posts despite post 12 proving the format earns dramatically more reach.
- Non-Evangelion drops like Berserk and Death Note consistently underperform. The IP selection mix needs tightening.
- Zero engagement comments on many posts suggests the CTA is not sparking conversation. Add a question or poll.
Ship next
5- Launch at least one Reel per new drop, modeled on post 12. Short atmospheric clips of the product with the character art drive far more reach than carousels alone.
- Shift the caption opening away from the drop template. Lead with the IP name or a character fact to earn the first read before the product pitch.
- Prioritize Evangelion, Invincible, and Spider-Man for the next six drops. These three IPs hold the account's top ten posts.
- Increase posting frequency to 4 times per week by batching shoot days. Even repurposing existing product shots as new Reels will help.
- Add one engagement question per caption, such as asking which character colorway fans want next, to lift comment rates from near zero.
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