Strategy report · Updated Aug 7, 2026
What's working for @flight_plann on Instagram.
پلان پرواز |محمّدرضا رضائے| هلیشات
12.8K followers · 60 posts
“•مُدرس خلبانی و تصویر برداری هوایی• •🎬 تبلیغاتی. سینمایی. مستند • 📍TEHRAN | MAZANDARAN ساخت تیزر تبلیغاتی،پروژها تو هایلایت ها”
Engagement rate
245.00%
Per post, last 90 days
Posts per week
0.2
Niche avg 3.0
Average likes
31K
417 avg comments
Post mix
Last 90 days · 60 posts indexed
01
Top-performing posts
The three posts pulling the most engagement in the last 90 days.
reel 1270.17% engagedمازندران یعنی ما زنده در آن 🌱😌 :) #ایران #طبیعتگرد #هلیشات #مازندران #طبیعت #پلان_پرواز #شمال #شمالیها SHOT ON DJI MAVIC AIR 3s #iran #drone #naturephotography #mazandaran #dji
reel 1024.19% engagedمحسن تنابنده باید روزی ۱۰۰ رکعت نماز شکر بخونه که تو همچین لوکیشنی داره زندگی و کار میکنه … 😌🌱 📍مازندران.سوادکوه🌱😍 #پایتخت۷ #محسن_تنابنده #پایتخت #مازندران #سوادکوه #شیرگاه #زیراب #پلسفید #طبیعت #مهدی_کارگر #تصویربرداری_هوایی #هلیشات #ایران #مازندرانی #قائمشهر #ریما_رامین_فر #احمد_مهرانفر SHOT ON DJI MAVIC AIR 3 #drone #iran #dji #mazandaran #air3 #naturephotography #zirab #savadkooh #polsefid #qaemshahr
reel 760.83% engaged یبار تو اینستا یه جمله خیلی قشنگ به چشمم خورد ، نوشته بود ؛ مازندران یعنی ؛ ما زنده در آن🌱 قشنگ ترین تعریفی بود که از مازندران شنیده بودم 🫠❤️ 📍مازندران . سوادکوه 😍🌱 SHOT ON DJI MAVIC AIR 3S #ایران #مازندران #سوادکوه #آلاشت #هلیشات #پلان_پرواز #طبیعت #تصویربرداری_هوایی #کمپینگ #مازندرانی #ابر #کوه #شمال #شمال #iran #drone #dji #mazandaran #savadkoh #air #naturephotography
02
Content pillars
AI-clustered themes the account posts about, with example posts pulled live from Instagram.
- 01
Mazandaran Aerial Beauty
45.00%Drone footage and aerial stills showcasing Mazandaran's landscapes across seasons. This is the account's core identity and consistently drives its highest engagement, with posts like [2] (160K likes) and [23] (96K likes) proving the format dominates the feed.
03
Posting rhythm
Cadence and timing patterns over the last 12 weeks.
0.2 posts/week
Niche benchmark · 3.0/week
Best days
Thursday · Friday · Saturday
Best hours
7-9am · 8-10pm
04
Signature hooks
Caption patterns the account reuses across high-performing posts.
مازندران یعنی ؛ ما زنده در آن [emoji]
Used 4×آدما میگن [X] ؛ ولی بعدش [Y] [emoji]
Used 2×اگه [X] ایران [Y] نیست ، پس کجاست ؟
Used 2×[celebrity/figure] باید [humorous exaggeration] که تو همچین لوکیشنی ...
Used 2×Unlock signature hooks
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Strategy summary
What's working, what to fix, and what to ship next.
TL;DR
The single biggest lever for this account is already proven: aerial drone reels of Mazandaran posted consistently pull six-figure likes, with posts [2] at 160K likes and [10] at 130K likes showing exactly what the audience pays for. The account's visual identity is genuinely rare, and the recurring phrase "مازندران یعنی ما زنده در آن" has become a recognizable signature that audiences respond to across posts [2], [15], [23], and [24].
The critical leak is cadence. At 0.2 posts per week the account is nearly invisible, operating at roughly 7% of the 3-posts-per-week benchmark for Iranian travel and nature creators. Meanwhile the best content already exists. Low-engagement posts like [14] (407 likes) and [22] (284 likes) show that diverging from the aerial nature format collapses reach. Commercial and personal content should be minimized or saved for Stories.
The fix is simple: post 3 aerial Mazandaran reels per week, front-load the poetic caption hook in the first line, and stay off the personal/commercial content in the main feed. Seasonal windows like autumn (posts [15], [24]) and winter snow (posts [7], [8]) are underpublished relative to their engagement potential.
Working
4- Aerial drone reels of Mazandaran's natural landscapes consistently hit 50K to 160K likes when posted with a poetic first-line hook.
- The 'مازندران یعنی ما زنده در آن' phrase drives high saves and shares and acts as a brand signature worth repeating.
- Tying footage to a known cultural figure or pop reference, as in post [10], multiplies reach beyond the existing audience.
- Autumn and winter seasonal content outperforms summer posts in raw likes, suggesting a timing advantage worth planning around.
Risks
4- Cadence is the top problem: 0.2 posts per week means most followers never see new content in their feed.
- Commercial work posts like [22] and personal posts like [26] drag average engagement down and dilute the account's niche signal to the algorithm.
- Captions on high-performing reels sometimes bury the hook below hashtags rather than leading with it in the first visible line.
- Geographic diversification posts like [18] perform well but are too infrequent to build a second content lane.
Ship next
5- Commit to 3 aerial nature reels per week for 60 days and track follower growth rate against the current baseline.
- Audit the archive for unused drone footage from autumn and winter and schedule it as evergreen content to fill the posting gap immediately.
- Move all commercial shoots and personal milestones to Stories or a separate highlight, keeping the main feed exclusively aerial nature.
- Test posting on Thursday and Friday evenings between 8 and 10pm, when Iranian social media usage peaks, and track which day yields higher 48-hour like velocity.
- Develop a second recurring caption signature for a different region, modeled on the Mazandaran phrase, to open a geographic expansion pillar.
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