@flight_plann Instagram analysis · Engagement, top posts & strategy · Postana
Postana

Strategy report · Updated Aug 7, 2026

What's working for @flight_plann on Instagram.

پلان پرواز |محمّدرضا رضائے| هلیشات avatar

پلان پرواز |محمّدرضا رضائے| هلیشات

12.8K followers · 60 posts

“•مُدرس خلبانی و تصویر برداری هوایی• •🎬 تبلیغاتی. سینمایی. مستند • 📍TEHRAN | MAZANDARAN ساخت تیزر تبلیغاتی،پروژها تو هایلایت ها”

Engagement rate

245.00%

Per post, last 90 days

Posts per week

0.2

Niche avg 3.0

Average likes

31K

417 avg comments

Post mix

Last 90 days · 60 posts indexed

Reels 87%
Carousels 3%
Static 6%
UGC reposts 3%

01

Top-performing posts

The three posts pulling the most engagement in the last 90 days.

Post 1 reel 1270.17% engaged

مازندران یعنی ما زنده در آن 🌱😌 :) #ایران #طبیعتگرد #هلیشات #مازندران #طبیعت #پلان_پرواز #شمال #شمالیها SHOT ON DJI MAVIC AIR 3s #iran #drone #naturephotography #mazandaran #dji

160.8K 2K 670.1K
Post 2 reel 1024.19% engaged

محسن تنابنده باید روزی ۱۰۰ رکعت نماز شکر بخونه که تو همچین لوکیشنی داره زندگی و کار میکنه … 😌🌱 📍مازندران.سوادکوه🌱😍 #پایتخت۷ #محسن_تنابنده #پایتخت #مازندران #سوادکوه #شیرگاه #زیراب #پلسفید #طبیعت #مهدی_کارگر #تصویربرداری_هوایی #هلیشات #ایران #مازندرانی #قائمشهر #ریما_رامین_فر #احمد_مهرانفر SHOT ON DJI MAVIC AIR 3 #drone #iran #dji #mazandaran #air3 #naturephotography #zirab #savadkooh #polsefid #qaemshahr

130.3K 1.1K 903.6K
Post 3 reel 760.83% engaged

⁨ یبار تو اینستا یه جمله خیلی قشنگ به چشمم خورد ، نوشته بود ؛ مازندران یعنی ؛ ما زنده در آن🌱 قشنگ ترین تعریفی بود که از مازندران شنیده بودم 🫠❤️ 📍مازندران . سوادکوه 😍🌱 SHOT ON DJI MAVIC AIR 3S #ایران #مازندران #سوادکوه #آلاشت #هلیشات #پلان_پرواز #طبیعت #تصویربرداری_هوایی #کمپینگ #مازندرانی #ابر #کوه #شمال #شمال #iran #drone #dji #mazandaran #savadkoh #air #naturephotography⁩

96.5K 1.1K 309.7K

02

Content pillars

AI-clustered themes the account posts about, with example posts pulled live from Instagram.

  1. 01

    Mazandaran Aerial Beauty

    45.00%

    Drone footage and aerial stills showcasing Mazandaran's landscapes across seasons. This is the account's core identity and consistently drives its highest engagement, with posts like [2] (160K likes) and [23] (96K likes) proving the format dominates the feed.

  2. 02

    Emotional Nature Captions

    20.00%

    Short poetic or philosophical text overlaid on natural scenery, often pairing a lyrical line with a drone shot. Posts like [25] and [21] show this formula reliably pulls strong engagement by blending mood with visuals.

  3. 03

    Iran Beyond Mazandaran

    13.00%

    Aerial coverage of other Iranian cities and landmarks such as Hamedan [18] and Varask Bridge [4, 6]. These posts expand geographic reach while keeping the aerial drone identity intact.

  4. 04

    Social and Cultural Moments

    12.00%

    Coverage of public events, celebrations, and community gatherings filmed from the air, like the Ghaemshahr concert [9] and firefighter tribute [3]. These humanize the brand and often generate high comment counts.

  5. 05

    Commercial and Personal Work

    7.00%

    Behind-the-scenes or direct showcases of paid drone and video production work, such as the Kapa Laser shoot [22] and religious event filming [17]. This pillar signals professional credibility but attracts low organic engagement.

  6. 06

    Personal and Lifestyle

    3.00%

    Off-topic personal posts including a birthday [26] and reflective text reels [14, 1]. These are rare but signal authenticity and often serve as audience loyalty tests rather than growth drivers.

03

Posting rhythm

Cadence and timing patterns over the last 12 weeks.

0.2 posts/week

Niche benchmark · 3.0/week

-92% above benchmark
2026-W21 2026-W32

Best days

Thursday · Friday · Saturday

Best hours

7-9am · 8-10pm

04

Signature hooks

Caption patterns the account reuses across high-performing posts.

مازندران یعنی ؛ ما زنده در آن [emoji]

Used 4×
  • مازندران یعنی ما زنده در آن 🌱😌

  • یبار تو اینستا یه جمله خیلی قشنگ به چشمم خورد ، نوشته بود ؛ مازندران یعنی ؛ ما زنده در آن🌱

  • مازندران یعنی ؛ ما زنده در آن 🌳🍁

آدما میگن [X] ؛ ولی بعدش [Y] [emoji]

Used 2×
  • آدما میگن حالشون خوبه ؛ ولی بعدش چاووشی گوش میدن🥲

  • اگه پَـرده ها توی قبرستون ها کِنار بره ، می‌بینید اونجا پُراز آدم هایی کِ شب رو با دلتنگی خوابیدن

اگه [X] ایران [Y] نیست ، پس کجاست ؟

Used 2×
  • اگه سوئیس ایران مازندران نیست ، پس کجاست ؟!!😉

  • آلپِ ایران ؛ مازندران 😍 واقعا تصویر های برفیِ مازندران بی نظیره

[celebrity/figure] باید [humorous exaggeration] که تو همچین لوکیشنی ...

Used 2×
  • محسن تنابنده باید روزی ۱۰۰ رکعت نماز شکر بخونه که تو همچین لوکیشنی داره زندگی و کار میکنه

  • محاله مازندرانی باشی و محمد کجوری گوش ندیی!

SHOT ON DJI MAVIC [model] + location tag

Used 12×
  • SHOT ON DJI MAVIC AIR 3S #ایران #مازندران #سوادکوه

  • SHOT ON DJI MAVIC AIR 3 #drone #iran #dji #mazandaran

  • SHOT ON DJI MAVIC AIR 3S #iran #drone #mazandaran #dji

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05

Strategy summary

What's working, what to fix, and what to ship next.

TL;DR

The single biggest lever for this account is already proven: aerial drone reels of Mazandaran posted consistently pull six-figure likes, with posts [2] at 160K likes and [10] at 130K likes showing exactly what the audience pays for. The account's visual identity is genuinely rare, and the recurring phrase "مازندران یعنی ما زنده در آن" has become a recognizable signature that audiences respond to across posts [2], [15], [23], and [24].

The critical leak is cadence. At 0.2 posts per week the account is nearly invisible, operating at roughly 7% of the 3-posts-per-week benchmark for Iranian travel and nature creators. Meanwhile the best content already exists. Low-engagement posts like [14] (407 likes) and [22] (284 likes) show that diverging from the aerial nature format collapses reach. Commercial and personal content should be minimized or saved for Stories.

The fix is simple: post 3 aerial Mazandaran reels per week, front-load the poetic caption hook in the first line, and stay off the personal/commercial content in the main feed. Seasonal windows like autumn (posts [15], [24]) and winter snow (posts [7], [8]) are underpublished relative to their engagement potential.

Working

4
  • Aerial drone reels of Mazandaran's natural landscapes consistently hit 50K to 160K likes when posted with a poetic first-line hook.
  • The 'مازندران یعنی ما زنده در آن' phrase drives high saves and shares and acts as a brand signature worth repeating.
  • Tying footage to a known cultural figure or pop reference, as in post [10], multiplies reach beyond the existing audience.
  • Autumn and winter seasonal content outperforms summer posts in raw likes, suggesting a timing advantage worth planning around.

Risks

4
  • Cadence is the top problem: 0.2 posts per week means most followers never see new content in their feed.
  • Commercial work posts like [22] and personal posts like [26] drag average engagement down and dilute the account's niche signal to the algorithm.
  • Captions on high-performing reels sometimes bury the hook below hashtags rather than leading with it in the first visible line.
  • Geographic diversification posts like [18] perform well but are too infrequent to build a second content lane.

Ship next

5
  • Commit to 3 aerial nature reels per week for 60 days and track follower growth rate against the current baseline.
  • Audit the archive for unused drone footage from autumn and winter and schedule it as evergreen content to fill the posting gap immediately.
  • Move all commercial shoots and personal milestones to Stories or a separate highlight, keeping the main feed exclusively aerial nature.
  • Test posting on Thursday and Friday evenings between 8 and 10pm, when Iranian social media usage peaks, and track which day yields higher 48-hour like velocity.
  • Develop a second recurring caption signature for a different region, modeled on the Mazandaran phrase, to open a geographic expansion pillar.

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