Strategy report · Updated Aug 11, 2026
What's working for @purnimamoktan on Instagram.
Purnima Tamang
461.9K followers · 357 posts
“🦋 Fashionably serving Style and Recipes”
Engagement rate
21.80%
Per post, last 90 days
Posts per week
1.6
Niche avg 4.0
Average likes
98.6K
2.1K avg comments
Post mix
Last 90 days · 357 posts indexed
01
Top-performing posts
The three posts pulling the most engagement in the last 90 days.
reel 84.83% engagedSaid Yes to my forever 💍 You all manifested this with us. And here it is 🥹❤️…. From love, laughter, growing together to choosing forever 🧿 …. . . . . . . #engaged #proposalstory #proposalvideo #couplevideo #girls
reel 60.65% engagedBuilding my home bar 🎀✨ BDW..What’s your fav ?🤭 Went to buy pink alcohol for my home bar and somehow came back with a few black bottles too 😭 But don’t worry, more pink will be added soon🎀 Alcohol consumption is injurious to health. Strictly for 21+ only. #HomeBar #BarCart #PinkAesthetic #PinterestGirl #LifestyleReel GirlyThings PinkVibes AestheticReels CozyLifestyle SoftLife
reel 51.39% engagedKitchen tour 🤗, Since many of you wanted a separate kitchen video, here it is ☺️🤌🏻 I shot this while arranging a few items. The overall cleaning took much longer, and the house is still a work in progress. Painting, plumbing, and a bit of electrical work are still pending. That’s also why I haven’t done a home tour yet. I usually don’t do home tour videos. If you’ve noticed, I never did one for our Bangalore home either. That said, many of you have been requesting home tours for both Bangalore and Mangalore. Once the Mangalore home is fully completed, I might share a home tour. And for Bangalore, I’ll probably do one before we move out. For now, just sharing little everyday moments 🥰🫶🏼 #lifestylecontent #homevibes #everydaymoments #kitchensetup #settingupthekitchen homemaking simpleliving mangalorehome cozylife slowmoments reallifecontent homeinprogress
02
Content pillars
AI-clustered themes the account posts about, with example posts pulled live from Instagram.
03
Posting rhythm
Cadence and timing patterns over the last 12 weeks.
1.6 posts/week
Niche benchmark · 4.0/week
Best days
Thursday · Saturday · Sunday
Best hours
7-9am · 6-8pm
04
Signature hooks
Caption patterns the account reuses across high-performing posts.
From [past] to [now] 🥹
Used 4×
From manifesting this marriage, to dreaming about it, to planning it… and now finally living this chapter.
From fake proposal at home…. To the proposal I’ll remember forever💍
For years, I dreamt about this phase of my life. Walking into stores I had only ever admired from a distance
Guess [what] 👀
Used 3×
Can you guess which ones I chose? Can’t wait for you to see our pre wedding shoot🥰
Now guess which is my favourite corner of this house? 👀 Let’s see who gets it right☺️
Bride to be diaries | Day [N]
Used 2×
Bride to be diaries | Day 1 🌸 Just trying to become the best version of myself
Bride to be diaries, day 2 🤍 🩷 Starting slow, but showing up anyway
I’ve always dreamed of [X] 🥹
Used 3×
I’ve waited for this chapter of my life for so long, and now that I’m finally living it
I’ve always dreamed of wearing pieces by some of the incredible designers
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Strategy summary
What's working, what to fix, and what to ship next.
TL;DR
Bride-to-be content is the growth engine, with post 15 hitting 385k likes and 6.5k comments, post 23 217k likes. Emotional storytelling around proposals and shopping crushes averages, yet 1.6 posts/week caps reach versus niche benchmarks of 4. Post 5's kitchen tour proves 236k likes from home setups as strong support pillar. Couple romance adds retention glue seen in post 12's comments. Biggest leak: low frequency starves algorithm momentum. Double bride pillar to 50% mix, layer home tours quarterly. Fix cadence to unlock 2x growth, testing best days for peak delivery.
Working
5- Bride reels explode engagement like post 15 at 385k likes.
- Home tours retain with aspiration, post 5 236k likes.
- Couple moments spark comments, post 12 healthy ratio.
- Day-series format builds habit, posts 26 and 28.
- Guess prompts interact well in posts 2 and 6.
Risks
5- Cadence at 1.6 posts per week limits visibility and growth.
- Heavy bride focus risks audience fatigue post-wedding.
- Underuse of carousels despite post 23's strong 217k likes.
- Minimal variety in hooks beyond emotional 🥹 starters.
- No clear posting hours optimized for engagement peaks.
Ship next
5- Ramp to 4 posts per week prioritizing bride content.
- Schedule on Thursdays, Saturdays, Sundays in 7-9am or 6-8pm windows.
- Launch weekly bride diary series like posts 26-28.
- Test one home tour monthly styled like post 5.
- Pair couple reels with wedding hooks for cross-pillar boosts.
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