@duurzaam_devries Instagram analysis · Engagement, top posts & strategy · Postana
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Strategy report · Updated Aug 11, 2026

What's working for @duurzaam_devries on Instagram.

Duurzaam De Vries - Fanny Leah de Vries avatar

Duurzaam De Vries - Fanny Leah de Vries

4K followers · 356 posts

“💚: Your green place 💼: Greenteam @hogeschoolutrecht 🇳🇱 🌱: Vegan inspiration Small acts change the 🌍 Collaboration? DM💪🏼”

Engagement rate

2.91%

Per post, last 90 days

Posts per week

0.9

Niche avg 4.0

Average likes

94

23 avg comments

Post mix

Last 90 days · 356 posts indexed

Reels 57%
Carousels 38%
Static 0%
UGC reposts 5%

01

Top-performing posts

The three posts pulling the most engagement in the last 90 days.

Post 1 reel 19.58% engaged

WINACTIE: ik mag een zuurdesem workshop in Utrecht voor 2 weggeven (t.w.v. 198€)! Kans maken? 🥖 Save deze post 🍞 Volg @duurzaam_devries en @desemworkshop 🥐 Tag een vriend/vriendin waarmee jij deze workshop wilt volgen *Instagram is niet verbonden met deze winactie De actie loopt tot 14 mei ‘26. De winnaar krijgt persoonlijk bericht. #winactie #workshop #zuurdesemworkshop

387 401 4.4K
Post 2 reel 8.65% engaged

Together we go on a sustainability adventure! Follow @duurzaam_devries for more sustainable and conscious content✨🌍🌱

325 23 6.2K
Post 3 reel 8.52% engaged

It’s all about balance, baby! And sustainability😉 #itsme #balance #life #lifequotes #justbeyou #consciouslifestyle #consiousness #veganlifestyle #thenetherlands #holland #dutchgirl

320 23 2K

02

Content pillars

AI-clustered themes the account posts about, with example posts pulled live from Instagram.

  1. 01

    Utrecht Hotspots

    28.00%

    Reels and carousels spotlight vegan restaurants, gardens, and shops in Utrecht. Locals engage by saving for visits and sharing tags. Drives consistent comments around 10 per post.

    75
    79
    69
  2. 02

    Reuse Events

    14.00%

    Promos for swap events, kringloops, and volunteer calls. Builds community and reuse mindset. Good for mid-range likes and event attendance.

    131
    118
    72
  3. 03

    Vegan Food Lists

    22.00%

    Carousel lists of vegan meals, belegs, pizzas, and seasonal tips. High save potential for inspiration. Pulls steady engagement from foodies.

    55
    51
    61
  4. 04

    Sustainability Facts

    16.00%

    Facts on clothing waste, sourdough benefits, and cleaning swaps. Educates on sustainability basics. Mix of reels sparks curiosity.

    73
    -1
    -1
  5. 05

    Weekend Activities

    20.00%

    Tips for walks, getaways, workshops, and city nature events. Appeals to active locals planning weekends. Carousels boost saves.

    59
    132
    84

03

Posting rhythm

Cadence and timing patterns over the last 12 weeks.

0.9 posts/week

Niche benchmark · 4.0/week

-77% above benchmark
2026-W22 2026-W33

Best days

Wednesday · Sunday

Best hours

10am-12pm · 6-8pm

04

Signature hooks

Caption patterns the account reuses across high-performing posts.

[Number] [topic] tips/feitjes: 1. ... 2. ...

Used 7×

  • 5 feitjes over de verwoestende kledingindustrie die jij echt even moet weten: 1. Voor het maken van één katoenen T-shirt is gemiddeld ongeveer 2.700 liter water nodig.

  • 5 redenen waarom jij meer seizoensgebonden zou moeten eten: 1. Je eet gevarieerder. 2. Je bespaart geld.

  • 9x vegan hartig beleg voor op jouw boterham! 📌Sla deze post op voor zo’n inspiratieloze dag 1. Avocado spread

➡️/⬇️Dit [place/hotspot] [praise]! 📍

Used 5×

  • Deze groene oase is dé plek voor de warme zomerdagen. 📍Stadstuin Zuilen, Daalseweg 150A Utrecht

  • ⬇️Dit restaurant heeft het mooiste zomerterras! ☀️ Bij Restaurant Landhuis in de stad

  • ➡️Weekendactiviteit in de maand augustus: uiteten bij @moestuin_utrecht_

[Number]x [activities/food]! 📌Sla deze post op

Used 6×

  • 10 x weekendje weg in Nederland 🏡🌳 📌Sla deze post op voor later 1. @nivonnatuurvrienden

  • Pizza… The ultimate comfort food right?🤩 9 amazing restaurants with pizza in Utrech🌱🍕 1. Satriales

  • Wandelliefhebbers opgelet! 🥾🌲 📌Sla deze post op voor later De eerste 5 zijn natuurgebieden

WINACTIE: [prize]! Save + tag

Used 1×

  • WINACTIE: ik mag een zuurdesem workshop in Utrecht voor 2 weggeven (t.w.v. 198€)! Kans maken? 🥖 Save deze post

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05

Strategy summary

What's working, what to fix, and what to ship next.

TL;DR

Winacties are the engagement rocket fuel: post 10 exploded to 387 likes and 401 comments. Utrecht hotspots and vegan lists deliver reliable double-digit comments, like post 15's 13 comments on bio lunch inspo. Yet 0.9 posts per week starves algorithm reach, with 4024 followers underfed on fresh content. Pillars cluster neatly around local green living, ripe for templated hooks. Double list carousels to 25% share for saves surge. Consistent cadence unlocks steady growth.

Working

5
  • Giveaways crush it: post 10 at 387 likes.
  • Hotspot reels average 10+ comments.
  • List carousels like post 22 drive saves.
  • Event promos build community loyalty.
  • Facts reels educate and spark shares.

Risks

5
  • Boost cadence from 0.9 to 4 posts weekly.
  • Cut vague personal reels under 100 likes.
  • Fix -1 like posts by tightening hooks.
  • Diversify beyond Utrecht for broader appeal.
  • Reduce promo-only posts without value adds.

Ship next

5
  • Schedule 4 posts weekly on Wednesdays and Sundays.
  • Launch monthly winacties like post 10.
  • Create 2 list carousels per week from top pillars.
  • Test UGC reposts of user swaps tagged @duurzaam_devries.
  • Analyze saves on hotspot posts for series expansion.

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