Strategy report · Updated May 7, 2026
What's working for @zapier on Instagram.
Zapier
101.8K followers · 17 posts
“Get your software working together, automatically.”
Engagement rate
0.26%
Per post, last 90 days
Posts per week
1.3
Niche avg 4.0
Average likes
168
96 avg comments
Post mix
Last 90 days · 17 posts indexed
01
Top-performing posts
The three posts pulling the most engagement in the last 90 days.
reel 1.27% engagedComment AI to get a link to start building your agents. As someone who lives two lives, building AI systems and teaching them, I’ve learned this: consistency isn’t about doing more, it’s about designing better systems. Zapier made this practical for me. With ready-to-use templates, 8,000+ app integrations, and a co-pilot that builds workflows from plain English, I can spin up agents fast. What I like most is the balance. The workflow stays deterministic and reliable, and I only use LLMs where they actually add value. Start small, automate one piece, and let the system scale with you. #ZapierPartner
reel 1.15% engagedComment AI to get the link to Claude + Zapier templates. Most people are barely scratching the surface of what AI can do. When you connect powerful models like Anthropic Claude with Zapier, you turn repetitive workflows into automated systems. Emails, summaries, content, approvals, all handled end to end. It massively improves productivity, removes manual overhead, and keeps everything structured with proper logs and tracking. This is how you move from using AI occasionally to actually building systems that work for you daily.
reel 0.44% engagedRemember those 90s PSAs? This one didn’t go as planned... Paid partnership with @zapier
02
Content pillars
AI-clustered themes the account posts about, with example posts pulled live from Instagram.
- 02
Brand Humor and Storytelling
30.00%Original short-form comedy reels and branded ad campaigns that humanize automation. The format lowers the barrier for non-technical audiences and builds brand recall through absurdist or relatable scenarios. Posts 1, 4, 5, 7, 8, 12, and 16 fit here.
03
Posting rhythm
Cadence and timing patterns over the last 12 weeks.
1.3 posts/week
Niche benchmark · 4.0/week
Best days
Monday · Tuesday · Wednesday
Best hours
8-10am · 12-2pm
04
Signature hooks
Caption patterns the account reuses across high-performing posts.
Comment [word] to get a link to [topic]
Used 3×
Comment AI to get a link to start building your agents.
Comment AI to get the link to Claude + Zapier templates.
Comment 'zap' for the link and setup Claude now
Paid partnership with @zapier. Part [X] of [Y]
Used 3×
Remember those 90s PSAs? This one didn't go as planned... Paid partnership with @zapier
Zappe...Zapier... Am I crazy? Part 2 of 3... Paid partnership with @zapier
Zapier can get anyone promoted. Literally... Paid partnership with @zapier . Part 3/3.
Most people are barely scratching the surface of [X]
Used 2×
Most people are barely scratching the surface of what AI can do.
consistency isn't about doing more, it's about designing better systems.
No [X] required
Used 2×
No coding (or opposable thumbs) required
And you don't need to code anything.
Meet [character], he/she [relatable automation win]
Used 2×
Meet our latest power user, he's been in the field for years
He learned how to use AI to automate every tedious, repetitive task in his office and never looked back.
05
Strategy summary
What's working, what to fix, and what to ship next.
TL;DR
The comment-to-link mechanic is Zapier's single strongest lever on this account. Posts 2 and 9 generated 708 and 532 comments respectively, dwarfing every other post in the feed. That is not an engagement rate story, it is a distribution story: comment volume signals to the algorithm that the content is worth pushing. The rest of the feed, which leans on brand humor and BTS content, tops out around 12 to 90 likes and rarely breaks double-digit comments.
The biggest leak is posting cadence. 1.3 posts per week is well below the 4 posts per week benchmark for a SaaS brand in this niche, and it means the account cannot build momentum between spikes. The humor-forward reels (posts 1, 5, 7) have strong production quality but receive almost no reach, suggesting they are not being amplified by an engaged core audience. The AL campaign (posts 11, 13, 14) had narrative potential but seems to have stalled without a payoff post.
The fix is not more variety. It is volume and format discipline. Double the comment-CTA reels to at least two per week, ship more partner creator content on Tuesdays and Wednesdays when the feed data shows better traction, and tie the next brand campaign to a direct-response hook so production spend earns algorithmic lift.
Working
4- Comment-to-link CTAs on AI education reels drive outsized comment volume, as shown by posts 2 and 9 hitting 708 and 532 comments.
- Creator-voiced reels explaining a real workflow problem outperform brand-produced humor reels in both likes and comments.
- Serialized paid partnership content (posts 8, 16, 12) maintains narrative continuity and earns above-average likes relative to the feed baseline.
- Partner creator posts using the ZapierPartner tag extend reach to new audiences without internal production cost.
Risks
4- Posting cadence of 1.3 per week is too low to sustain algorithmic momentum between high-performing drops.
- Brand humor reels (posts 1, 5, 7) are well produced but lack a CTA or hook that drives measurable action, capping their engagement ceiling.
- The AL campaign lost steam with no clear resolution post, wasting the audience investment built in posts 11, 13, and 14.
- No carousel or static posts with step-by-step utility content to capture saves, which is a key ranking signal the account is missing.
Ship next
5- Increase to at least 3 to 4 posts per week, anchored by two comment-CTA reels and one brand or humor reel.
- Add a save-optimized carousel post each week showing a specific automation workflow step by step, targeting the saves signal.
- Close the AL campaign arc with a payoff reel that ties back to posts 11 and 13 and drives traffic to the 1 million pledge landing page.
- Test the comment-CTA mechanic on the humor reel format to see if pairing a joke opener with a link offer lifts comment volume on lower-performing posts.
- Brief two to three more partner creators to post on Tuesdays and Wednesdays using the proven comment-CTA structure from posts 2 and 9.
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