Strategy report · Updated Aug 2, 2026
What's working for @zaaishas_by_aishasabir on Instagram.
ZAAISHA'S Your Destination for Pakistani Designers 💖
21K followers · 1.9K posts
“حَسْبُنَا اللَّهُ وَنِعْمَ الْوَكِيلُ ✨ 📲Order via WhatsApp: 03042734621 👩🏻💻Own by @ais.hasabir 💯Authentic Pakistani designers”
Engagement rate
0.02%
Per post, last 90 days
Posts per week
2.3
Niche avg 5.0
Average likes
4
0 avg comments
Post mix
Last 90 days · 1,931 posts indexed
01
Top-performing posts
The three posts pulling the most engagement in the last 90 days.
reel 0.29% engagedSome moments stay with you forever. ❤️ Meeting @mahirahkhan is one of those moments that reminds you that true beauty isn’t just what you see, it’s the warmth, kindness, and grace someone leaves behind. A beautiful soul inside and out. ✨ Outfits by: @saniasmaskatiya @hussainrehar.official @lulusaronline #mahirahkhan #pakistani #celebrity #pakistaniactress #explorepage ✨ @simplysamina_ @autumnwinter___
reel 0.12% engagedPakistani superstar @mahirahkhan Khan joins overseas Pakistanis in London to raise her voice in support of women in Palestine. 🤍🇵🇸 The meaningful event, organised by @luxeeventsuk , brought people together for a cause that continues to matter deeply. ✨ Host by @iharoonrashid Mahira's outfit by @iqbalhussainofficial Video by @faridqureshi_uk #palestine #gaza #LuxeEventsUK #London #pakistanicelebrities
image 0.04% engagedPlease co-operate with us💕 #zaaishasboutique #zaaishascollectives #pakistani #pakistanidesigner #pakistanifashion
02
Content pillars
AI-clustered themes the account posts about, with example posts pulled live from Instagram.
- 01
Style Meets Elegance Drops
50.00%Templated reels using the bold-text hook "WHEN STYLE MEETS ELEGANCE" to showcase collection pieces with a direct order CTA. These posts dominate the feed at roughly 50% of all content. The format is consistent but generates near-zero engagement, suggesting the template is worn out.
- 02
Celebrity Moment Content
27.00%Reels featuring Pakistani celebrity Mahira Khan at public events, often crediting videographers and brand accounts. This pillar drives the highest engagement on the account, with posts 13 and 14 earning 25 and 59 likes respectively. The celebrity angle taps into existing fan search traffic.
- 03
Ready-to-Ship Product Reels
10.00%Short reels announcing in-stock pieces like silk suits and kaftans with a direct DM or call-to-order prompt. These posts skip styling context and go straight to availability. Engagement is low but comments do appear, indicating some purchase intent.
- 04
Editorial Product Descriptions
7.00%Longer-form captions describing fabric, embroidery, and silhouette details on reels, images, and carousels. Posts 21, 22, and 23 share nearly identical copy across formats, suggesting multi-format repurposing of one shoot. Carousel format (post 23) outperforms its reel and image counterparts.
- 05
Brand & Community Notices
3.00%Static images used for operational or community communication, such as the cooperation notice in post 18. These posts appear rarely but tend to generate above-average likes relative to follower activity, likely from existing customers.
03
Posting rhythm
Cadence and timing patterns over the last 12 weeks.
2.3 posts/week
Niche benchmark · 5.0/week
Best days
Friday · Saturday · Sunday
Best hours
7-9am · 6-8pm
04
Signature hooks
Caption patterns the account reuses across high-performing posts.
✨ WHEN [QUALITY] MEETS [QUALITY] ✨ Exclusive Designs by @zaaishas_by_aishasabir
Used 15×
✨ 𝐖𝐇𝐄𝐍 𝐒𝐓𝐘𝐋𝐄 𝐌𝐄𝐄𝐓𝐒 𝐄𝐋𝐄𝐆𝐀𝐍𝐂𝐄 ✨ 𝐄𝐱𝐜𝐥𝐮𝐬𝐢𝐯𝐞 𝐃𝐞𝐬𝐢𝐠𝐧𝐬 𝐛𝐲 @zaaishas_by_aishasabir
✨ 𝐖𝐇𝐄𝐍 𝐒𝐓𝐘𝐋𝐄 𝐌𝐄𝐄𝐓𝐒 𝐄𝐋𝐄𝐆𝐀𝐍𝐂𝐄 ✨ Exclusive Designs by @zaaishas_by_aishasabir ✅ @kanwalmalik.official
✨ 𝐖𝐇𝐄𝐍 𝐒𝐓𝐘𝐋𝐄 𝐌𝐄𝐄𝐓𝐒 𝐄𝐋𝐄𝐆𝐀𝐍𝐂𝐄 ✨ Exclusive Designs by @zaaishas_by_aishasabir ✅ @kanwalmalik.official
Shop [celebrity]'s look / [celebrity] looking gorgeous
Used 4×
Shop mahira's khan beautiful look @zaaishas_by_aishasabir Of @saniatabanimaskatiya
@mahirahkhan looking gorgeous @iqbalhussainofficial Shop her look by us 03042734621
Some moments stay with you forever. Meeting @mahirahkhan is one of those moments
Beautiful [product] ready to ship, DM us for [details/order]
Used 3×
beautiful plain sheesha silk ready to ship dm us for order now
beautiful plain suit on sheesha silk ready to ship for further details dm us
beautiful plain suit on sheesha silk ready to ship dm us for further details
[Celebrity] joins [cause/event] in [location] — outfits by [designer]
Used 4×
Pakistani superstar @mahirahkhan Khan joins overseas Pakistanis in London to raise her voice in support of women in Palestine
Showbiz star @mahirahkhan Khan is in the UK to join overseas Pakistanis in supporting women in Palestine
Pakistani superstar Mahira Khan shared her fond memories of visiting India...She spoke about it while answering a question from an Indian fan
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Strategy summary
What's working, what to fix, and what to ship next.
TL;DR
The single biggest lever for this account is the celebrity content pillar. Posts 13 and 14, both featuring Mahira Khan at her London Palestine event, earned 25 and 59 likes respectively, while the templated "WHEN STYLE MEETS ELEGANCE" reels that make up roughly 50% of all posts average fewer than 2 likes each. The gap is not marginal, it is structural. The account has accidentally discovered that timely celebrity moment content dramatically outperforms its own product templates, yet it has not shifted the mix to reflect that.
The templated reel format is the biggest leak. 15 of 30 posts use identical bold-text captions with near-zero engagement, suggesting Instagram's algorithm has already deprioritized this content. Posting 9 to 10 of these in a single week (as seen around Aug 1) compounds the problem by flooding followers with repetitive content and suppressing overall reach. The 2.3 posts per week cadence in the feed data likely undercounts burst days.
The ready-to-ship reels (posts 25, 26, 28) and the editorial carousel (post 23) show that product-led content can generate comments when it names the fabric and availability. That conversion signal is being wasted under generic hooks.
Working
4- Celebrity-tied reels generate 10x to 30x more likes than templated product posts, as shown by posts 13 and 14.
- Ready-to-ship callouts with DM instructions produce comment-based purchase intent even at low like counts (posts 20, 25).
- Carousel format outperforms single images for the same product content, as seen comparing posts 21, 22, and 23.
- Tagging multiple designer and brand accounts in celebrity posts broadens distribution across relevant niche audiences.
Risks
5- The identical 'WHEN STYLE MEETS ELEGANCE' template is used on at least 15 posts and earns near-zero engagement; it needs to be retired or heavily varied.
- Posting 9 or more reels in a single day (Aug 1) cannibalizes reach across all posts on that day; spread cadence to one post per day maximum.
- Product reels lack pricing, size information, and urgency cues, which slows DM conversion from interested viewers.
- The editorial captions on posts 21 to 23 are truncated mid-sentence, cutting off the CTA before followers can act.
- No stories or highlights are referenced in any caption, leaving a warm audience with no second touchpoint after viewing a reel.
Ship next
5- Cut the templated reel ratio to no more than 2 per week and replace remaining slots with celebrity look-recreation or fabric spotlight content.
- Build a dedicated 'Celebrity Looks We Carry' series using the Mahira Khan content format: event context, outfit credit, and a shop-this-look CTA.
- Add price, available sizes, and a 48-hour order window to every ready-to-ship reel caption to create urgency and reduce DM friction.
- Fix all truncated captions so the full text and CTA are visible without tapping 'more', especially on editorial product posts.
- Test posting celebrity and product reels on Friday and Saturday evenings between 6 and 8pm, the window aligned with the higher-performing post dates.
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