Strategy report · Updated Aug 2, 2026
What's working for @maxinewylde on Instagram.
maxine wylde
470.5K followers · 4.2K posts
“sharing what I love with you ❤️🔥 [email protected] @romeowaiting_official outfits & colour combinations linked below!”
Engagement rate
0.53%
Per post, last 90 days
Posts per week
1.8
Niche avg 4.0
Average likes
2.4K
70 avg comments
Post mix
Last 90 days · 4,242 posts indexed
01
Top-performing posts
The three posts pulling the most engagement in the last 90 days.
reel 2.95% engagedWe can’t wait to meet you baby boy 💙🙏
carousel 2.68% engaged💙
reel 1.64% engagedJackets I have on rotation right now 🤍 comment “link” & I’ll send all of these straight to your DMs!! #winterstyle #jackets #maximaliststyle Jackets I have on rotation this winter ❄️ https://liketk.it/6eTop
02
Content pillars
AI-clustered themes the account posts about, with example posts pulled live from Instagram.
- 01
Maximalist Outfit Styling
37.00%Reels and carousels showing full outfits built around bold colour combinations, vintage pieces, and print clashing. This pillar drives the highest consistent engagement because the visual payoff is immediate and the styling logic is explained, giving followers a reason to save and share.
- 04
Personal Life & Milestones
13.00%Reels and carousels anchored to real life moments such as a pregnancy announcement or gender reveal. These posts consistently outperform niche content because they invite emotional investment from a broad audience beyond the core fashion follower.
03
Posting rhythm
Cadence and timing patterns over the last 12 weeks.
1.8 posts/week
Niche benchmark · 4.0/week
Best days
Thursday · Saturday · Sunday
Best hours
7-9am · 12-2pm
04
Signature hooks
Caption patterns the account reuses across high-performing posts.
Styling [item] with [unexpected element or context]
Used 5×
Styling my new Vintage YSL jacket with my latest accessory - my 16 week bump
Styling this colour palette with this stunning @steele__ coat!!!
We needed to style the #Pantheabag!!!!
Colour [X]? [Colour Y]? [Open question to audience]
Used 4×
Pink coat? Green coat?
Which bag >>>
The inner monologue of how we throw together these outfits together
Comment "[word]" & I'll send [resource] to your DMs
Used 2×
comment "link" & I'll send all of these straight to your DMs!!
My [latest/fav] [thing] and where/how [I found/style] them
Used 4×
my favourite vintage heels and where I found them pt.1
My latest Depop finds!!
Styling pieces from my own personal archive
The piece I have been [sitting on / waiting for] is finally here
Used 2×
The piece I have been sitting on for so long!! I'm so happy. I finally did it
Lost my mind today with all these insane pieces
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Strategy summary
What's working, what to fix, and what to ship next.
TL;DR
The single strongest lever for @maxinewylde is leaning into personal milestone content. Posts [10] and [15], both tied to the pregnancy announcement, pulled 13,111 and 12,341 likes respectively, which is roughly 5 to 10 times the average of the surrounding fashion content. At 1.8 posts per week, the account is also operating at less than half the healthy benchmark of 4 posts per week for this niche, which means the feed is chronically underleveraged during what is arguably the account's highest-profile era.
The biggest leak is sponsored content. Posts [2], [6], and [26] averaged under 700 likes, sitting at the bottom of the engagement table. The integration feels disconnected from the colour-forward identity that makes organic posts like [5] and [28] work. Meanwhile, the DM-link mechanic used in post [9] generated 757 comments, the highest comment count in the dataset outside the pregnancy posts, proving the audience is highly actionable when given a clear prompt.
Colour theory reels and audience-choice polls (pink coat vs green coat in [13], which bag in [17]) are consistently punching above their follower-reach ratio. These low-production, high-personality formats should be published more frequently, ideally 2 to 3 times per week, to fill the cadence gap without inflating production costs.
Working
5- Personal milestone reels generate outsized reach, with posts 10 and 15 averaging over 12,700 likes each.
- The DM comment mechanic drives the highest comment volumes in the dataset, as seen in post 9 with 757 comments.
- Audience-choice carousels like post 13 and post 17 earn strong engagement with minimal production effort.
- Colour theory reels with a clear pairing rationale perform well above the account average and build genuine authority.
- Vintage haul content resonates with the core audience and benefits from the scarcity and discovery framing.
Risks
5- Posting cadence of 1.8 per week is too low for a 470k account, especially during a high-interest personal chapter.
- Sponsored content is underperforming, averaging under 700 likes, and needs tighter visual and narrative integration.
- Captions on branded posts lack the personal voice and colour-theory angle that makes organic content sticky.
- The DM link mechanic is only used once in 30 posts and should be a recurring format given the comment volume it generates.
- Static image posts like post 23 attract the lowest engagement and should be replaced with carousels or short reels.
Ship next
5- Increase cadence to at least 4 posts per week immediately, prioritising reels and carousels over static images.
- Deploy the comment-for-link mechanic on at least two posts per month to consistently drive comment volume.
- Build a pregnancy style series, posting a bump outfit reel every week to sustain the momentum from posts 4, 10, and 15.
- Renegotiate sponsored content briefs to require colour-theory framing so paid posts match the organic identity.
- Test posting on Thursday and Saturday between 7 and 9am when mid-week and weekend scroll intent is highest.
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