Strategy report · Updated Aug 2, 2026
What's working for @tv_shirazi on Instagram.
ایمان هستم
33.7K followers · 2K posts
“واژه ها و الفاظ شیرازی به همراه زیبایی شهرمون با اقو”
Engagement rate
7.01%
Per post, last 90 days
Posts per week
2.2
Niche avg 5.0
Average likes
2.2K
169 avg comments
Post mix
Last 90 days · 2,029 posts indexed
01
Top-performing posts
The three posts pulling the most engagement in the last 90 days.
reel 99.03% engagedمیگن تیراندازی شده! من که چیزی نشنیدم،معمولا انتشار شایعه تو چنین شرایطی از سرعت نور بیشتره!یکی میگه ب/م*به یکی میگه تیراندازیه!اکثرا چیزی ندیده بودن و فقط با دیدن فرار بقیه اون محل رو ترک میکردن! #شیراز#ارگ دوستان حما.یت فراموش نشه😉 . . . .@tv_shirazi . . . . . . . . . . . . . #شیراز #شیراز_عکس #شیرازگردی #شیرازی #شیرازمن #شیرازیهای_باحال #شیرازقدیم #شیراز_گردی #شیرازی_ها #گردشگری_شیراز #گردش #گردشگری #گردشگری_ایران #گردشگر #گردشگري #گردشگری_ایرانی #گردشگری_پایدار #طبیعت #طبیعتگردی #طبیعت_زیبا #طبیعت_ایران #طبیعت_بکر #طبیعت_ناب #شیرازتفریحات #پاییز #کوه
reel 96.87% engagedنکنید زشته 🤔😊 دوستان حما.یت فراموش نشه😉 . . . . . . . . . . . . . . . . . #شیراز #شیراز_عکس #شیرازگردی #شیرازی #شیرازمن #شیرازیهای_باحال #شیرازقدیم #شیراز_گردی #شیرازی_ها #گردشگری_شیراز #گردش #گردشگری #گردشگری_ایران #گردشگر #گردشگري #گردشگری_ایرانی #گردشگری_پایدار #طبیعت #طبیعتگردی #طبیعت_زیبا #طبیعت_ایران #طبیعت_بکر #طبیعت_ناب #شیرازتفریحات #پاییز #کوه
reel 4.61% engagedشما بگید؟؟؟؟ ....... #شیراز #شیرازی
02
Content pillars
AI-clustered themes the account posts about, with example posts pulled live from Instagram.
03
Posting rhythm
Cadence and timing patterns over the last 12 weeks.
2.2 posts/week
Niche benchmark · 5.0/week
Best days
Thursday · Friday · Tuesday
Best hours
7-9pm · 12-2pm
04
Signature hooks
Caption patterns the account reuses across high-performing posts.
شما بگید [topic]؟
Used 5×
🫡بقیشو شما بگید
شما بگید؟؟؟؟
اینجو کوجوی شیرازه؟؟؟؟😂😂😂
چرا/چرو [X]؟
Used 4×
چرو ایجوریه؟؟؟
چرا وقتی نیسی خراب میکنن؟؟؟؟
چرو؟؟؟
Support reminder + hashtag block
Used 3×
دوستان حما.یت فراموش نشه😉
-
دوستان حما.یت فراموش نشه😉 . . . .@tv_shirazi
Emotional statement about [place/people] + #ایران
Used 4×
درد جنوب، درد همهی ایران است. نامشان از یاد نمیرود
تا اطلاع بعدی هیچ پست فان به خاطر مردم جنوب ندارم
بمیرم برای ارزوهاتون
Emoji-only or near-emoji caption + #شیراز
Used 5×
🤓🤓🤓🤓🤓 ....... #شیراز
🤣🤣🤣🤣🤣🤣 ............... #ایران
🫡🫡🫡🫡🫡🫡🫡🫡 ........ #شیراز
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Strategy summary
What's working, what to fix, and what to ship next.
TL;DR
The single biggest lever for this account is repeating the content format that already went viral. Posts 2 and 4 each cleared 30,000+ likes and 1,700+ comments on a 33k-follower account, an engagement rate above 90%, yet the surrounding feed has reverted almost entirely to low-effort emoji reels averaging 80 likes. That gap is the core problem: the account struck gold with authentic incident and reaction reels tied to real Shiraz events, then stopped leaning into that format.
The question-bait hook is the second strong signal. Posts 13, 19, and 24 used open-ended Persian questions and generated disproportionate comment volume, including 420 comments on post 19. The emoji-only posts (posts 1, 6, 9, 25) consistently land at the bottom of the engagement range and dilute the feed without building any audience habit.
Cadence at 2.2 posts per week is too low for this niche, where 4 to 5 posts per week is standard to stay visible in the Reels algorithm. The patriotic and southern-Iran grief content (posts 7, 11, 14) earns emotional loyalty but needs a follow-up call to action to convert that sentiment into saves and shares rather than passive views.
Working
4- Authentic incident and crowd reaction reels tied to real Shiraz events drive massive engagement, as shown by posts 2 and 4 hitting 30k+ likes.
- Open-ended question captions in Persian reliably pull high comment counts, especially on posts 13, 19, and 24.
- Patriotic and grief-themed content creates strong emotional loyalty and comment depth even when like counts are modest.
- Short location captions with a Shiraz hook (post 28, post 21) build consistent local identity with the core audience.
Risks
5- Emoji-only captions (posts 1, 6, 9, 25) provide no context, no hook, and consistently rank at the bottom of engagement. Replace them with one-line questions or statements.
- Posting cadence of 2.2 per week is well below the 4 to 5 posts per week needed to stay competitive in local Iranian Reels feeds.
- The support-reminder hashtag block (posts 2, 4) was effective in 2024 but has been dropped. A consistent CTA per post would help retain algorithmic momentum.
- Several recent captions have no searchable hashtags or only one tag, cutting organic discovery for non-followers.
- Likes are hidden or invalid on posts 20 and 27, suggesting possible account or content issues that should be reviewed.
Ship next
5- Produce at least one authentic Shiraz street-incident or crowd-reaction reel per week, directly replicating the format of posts 2 and 4.
- End every caption with a direct Persian question to the audience, even on lighter content, to protect comment rate.
- Raise posting frequency to 4 to 5 reels per week, scheduling Tuesday and Thursday evenings between 7 and 9pm based on current top-performing post dates.
- Add 10 to 15 relevant hashtags per post, mixing broad tags like #شیراز with specific ones like #شیرازگردی to recover discoverability lost in recent low-tag posts.
- Audit posts 20 and 27 for the hidden-likes issue and confirm the account is in good standing with Instagram content policies.
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