Strategy report · Updated Aug 2, 2026
What's working for @shabnamkhalyly on Instagram.
شبنم خلیلی||طبیعت گردی و آشپزی||شیراز✨
29.2K followers · 40 posts
“chef شبنم🤍 طبیعت گرد آشپز آشپزی میکنم به هدف شادی 📍شیراز”
Engagement rate
33.10%
Per post, last 90 days
Posts per week
1.2
Niche avg 3.0
Average likes
9.1K
571 avg comments
Post mix
Last 90 days · 40 posts indexed
01
Top-performing posts
The three posts pulling the most engagement in the last 90 days.
reel 608.54% engaged چغورپغور شیرازی🍛😋 ما شیرازیا بهش تو تابه ای هم میگیم بسیار خوشمزه و صد البته مقوی 😃👌🏻 توی این روزای سخت هدف من فقط لحظه ای شادی و حال خوبه🙃🥲 انرژی این ویدیو تقدیم به همه عزیزان دلم🙂🥰 #آشپزی #طبیعت_گردی #شیراز#آشپزی_در_طبیعت
reel 124.05% engagedکباب دنبلان 👀⚔️ دیگه همه چیواضحه دیگه 😅 . . . . #آشپزی_در_طبیعت #شیراز #آشپزی #دنبلان
reel 83.11% engaged کله پاچه 🐏 اگه باداری نیت کن بعد این ویدیو رو ببین🤪👀 یه اعتقاد قدیمی هست که وقتی یه خانم باردار میشه و هنوز سونوگرافی نرفته با باز کردن کله تشخیص میدادن که بچه پسره یا دختر😍 نمیدونم دقیقا درسته یا نه 🙃 شما چیزی میدونید در موردش؟🥴 . . . . . #کله_پاچه #آشپزی #شیراز#آشپزی_در_طبیعت
02
Content pillars
AI-clustered themes the account posts about, with example posts pulled live from Instagram.
03
Posting rhythm
Cadence and timing patterns over the last 12 weeks.
1.2 posts/week
Niche benchmark · 3.0/week
Best days
Thursday · Wednesday · Friday
Best hours
6-9pm · 12-2pm
04
Signature hooks
Caption patterns the account reuses across high-performing posts.
اگه [condition] نیت کن بعد این ویدیو رو ببین
Used 2×
اگه باداری نیت کن بعد این ویدیو رو ببین
پی به آشپزایی من انقد گیر ندین فقط شل نموده و لذت ببرید
یه بار اینطور که من [dish] پختم بپز، حالشو ببر
Used 3×
یه بار اینطور که من مرغو پختم بپز، حالشو ببر
انقد مرغم کریسپی میشه که صدای خرچه مرغ تا چندتا کوچه اون ور تر میره
خیلی رسیپی امتحان کردم دیدم و خوردم اما بنظرم بهترین رسیپی همین مدل ماهی کباب مریوانی هست
توی این روزای سخت هدف من فقط [goal]ه
Used 2×
توی این روزای سخت هدف من فقط لحظه ای شادی و حال خوبه
اولین روز تولدمه ترجیح دادم بجای محتواهای تکراری یه جیگر خوشمزه درست کنم
شیرازیا [X] دیگه [local identity punchline]
Used 3×
ما شیرازیا بهش تو تابه ای هم میگیم
شیرازیا عاشق این ماهی هستن چون خار نداره
کباب دنبلان دیگه همه چی واضحه دیگه
[dish] [emoji] یه نکته مهم که خیلیا نمیدونن
Used 2×
یک نکته مهم بخوام بگم که خیلیا میدونم نمیدونن
هر سوالی داشتین در موردش بپرسید
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Strategy summary
What's working, what to fix, and what to ship next.
TL;DR
This account has one undeniable superpower: outdoor regional cooking reels that tap local identity. Post 1 (چغورپغور شیرازی) pulled 166,991 likes and 10,727 comments at a follower base of ~29K, which is an engagement rate north of 570%, an extraordinary outlier that proves the format works when emotional resonance and cultural pride combine. Post 4 (کباب دنبلان) and Post 3 (کله پاچه) each cleared 23K to 34K likes, confirming the pattern is repeatable when the dish is curiosity-provoking and the caption invites participation.
The biggest leak is cadence. At 1.2 posts per week, the account leaves enormous audience momentum on the table between viral spikes. The benchmark for this niche is 3 posts per week, and the data shows that mid-July 2026 was the only stretch with near-daily posting, which is exactly when the top five posts landed. The other major gap is format diversity: carousels average under 800 likes while reels routinely hit 2K to 34K, yet carousels still make up roughly 30% of recent output.
Mindset captions (posts 8, 12, 25, 26) attract low engagement numbers but appear to serve a retention function for the personal brand audience. They should be kept short and paired with visually strong frames rather than published as standalone carousels.
Working
4- High-curiosity meat and fish reels tied to specific regional culture (Shirazi, Kurdish, Qashqai) consistently earn the highest likes and comments.
- Captions that pose a question or share a little-known fact drive comment volume well above average, as seen in posts 3 and 11.
- Personal emotional hooks like 'توی این روزای سخت' in post 1 amplify reach by making viewers feel seen, not just informed.
- Posting clusters in July 2026 show that sustained weekly output stacks engagement across multiple posts instead of relying on one viral hit.
Risks
5- Increase publishing cadence from 1.2 to at least 3 reels per week to hold algorithmic momentum between strong posts.
- Reduce standalone carousel posts or repurpose them as reel covers since carousels average roughly 60% fewer likes than reels on this account.
- Mindset and poetry posts need a stronger visual hook in the first frame to stop the scroll, not just a poetic caption.
- Hashtag strategy is inconsistent, with some posts using 3 tags and others using 10. Settle on 5 to 8 highly relevant tags per post.
- No clear call to action pattern for saves or shares, which are the metrics that push reels into the explore tab.
Ship next
5- Plan a 3-post-per-week content calendar focused on one curiosity-driven meat or fish reel, one regional identity reel, and one lighter everyday outdoor cook.
- Recreate the چغورپغور format with another underdog Shirazi or Qashqai dish and lead the caption with a cultural pride statement to chase a second viral spike.
- Add a save prompt to every recipe reel caption, for example 'ذخیره کن که بعدا درستش کنی', to improve distribution signals.
- Batch-film 4 to 6 reels in one outdoor session to build a content buffer that supports the higher cadence without increasing production days.
- Test posting on Wednesday and Thursday evenings between 6 and 9pm when mid-July high-performing posts were published.
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