Strategy report · Updated Aug 27, 2026
What's working for @the_political_compass on Instagram.
The Political Compass
1M followers · 12K posts
“navigating today’s online”
Engagement rate
3.49%
Per post, last 90 days
Posts per week
2.3
Niche avg 5.0
Average likes
34.7K
166 avg comments
Post mix
Last 90 days · 12,000 posts indexed
01
Top-performing posts
The three posts pulling the most engagement in the last 90 days.
02
Content pillars
AI-clustered themes the account posts about, with example posts pulled live from Instagram.
03
Posting rhythm
Cadence and timing patterns over the last 12 weeks.
2.3 posts/week
Niche benchmark · 5.0/week
Best days
Friday · Saturday · Thursday
Best hours
7-9pm · 6-8pm · 9-11pm
04
Signature hooks
Caption patterns the account reuses across high-performing posts.
Goodnight!
Used 5×
Goodnight!
Goodnight!
Goodnight!
Rip [person]
Used 2×
Rip Tim Curry
Rip Kavinsky
What’s [question]?
Used 3×
What’s the most underrated tea?
What’s your favourite day of the week?
Noooo/o [sad thing]
Used 3×
NOOOO pour one out
Noooooo not blueberries
[Question or daily feel]
Used 4×
Do you stretch in the morning?
Today doesn’t feel like a Wednesday
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Strategy summary
What's working, what to fix, and what to ship next.
TL;DR
Carousels rule: post 0 crushed 368,927 likes, 10x the norm, proving multi-slide ironic memes explode at 1M followers. Sad and goodnight pillars fuel 40% of feed with steady 200-500 comments on posts like 2,5,8, turning melancholy into magnetic engagement. Low 2.3 posts/week leaks massive potential as daily hooks like Goodnight! build loyalty but starve volume. Triple cadence to 5/week without quality drop, leaning into emotional relatability over polished reels. Target Thursday-Friday evenings for peak lift.
Working
5- Carousels dominate likes, post 0 at 368k sets benchmark.
- Goodnight hooks recur 5x with consistent 15k-30k likes.
- Questions drive comments up to 251 on post 13.
- Sad emotional posts average 300+ comments reliably.
- High volume days like Aug 21-26 sustain engagement.
Risks
5- Cadence stuck at 2.3 posts per week limits momentum.
- Reels lag carousels, e.g. post 1 at just 5k likes vs 36k.
- Sparse variety risks audience fatigue on sadness.
- No clear UGC or collabs to expand reach.
- Posting ignores peak days like Friday saturations.
Ship next
5- Ramp to 5 posts per week on pillars like Goodnight and Sadposting.
- Prioritize carousels on Friday, Saturday, Thursday evenings.
- Test 2 new hook variations weekly with A/B captions.
- Analyze top posts 0,2,5 for visual patterns to replicate.
- Double down on questions to hit 300+ comments average.
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