Strategy report · Updated Aug 27, 2026
What's working for @byminnie on Instagram.
Yasmine | Beauty ♡ UGC Creator
3.7K followers · 528 posts
“UK ♡ relatable • authentic content • honest results beauty • skincare • hair • fragrance • jewellery DM | Email Yasminehorrix@gmail.com for collabs”
Engagement rate
1.00%
Per post, last 90 days
Posts per week
0.2
Niche avg 3.0
Average likes
30
7 avg comments
Post mix
Last 90 days · 528 posts indexed
01
Top-performing posts
The three posts pulling the most engagement in the last 90 days.
reel 6.13% engagedEvery brush you will ever need @spectrumcollections #spectrumcollections #spectrumbeautysuite #sharespectrum #makeupbrushes To enjoy this stunning brush set, click the link in my bio and use the code SCFK5M8D for 20% off https://community.spectrumcollections.com/s/yasmine.h As an affiliate, after levelling up, I was kindly gifted this gorgoeus set of Katie Jane Hughes makeup brushes. I am over the moon with this stunning collection of 25 brushes These are perfect for makeup enthusiasts like me and professionals. I love how versatile these brushes are, and the quality is amazing. Each brush is meticulously crafted and has soft, synthetic bristles to ensure a smooth application. Whether you're applying liquid, creams, or powders, these brushes are incredible. They are ergonomically designed to feel so comfortable to hold, especially for precision work. The range of brushes has everything you need to work with, from foundation to concealer and eyeshadow to brows. It even includes speciality brushes such as those for highlighter and contour. You can create an array of looks, from everyday wear to more bold creations. The set is beautifully packaged and also includes a micro fibre towel. This is the perfect set to elevate and enhance your makeup #spectrumcollections #makeupbrushset #makeupbrushes #spectrumbeautysuite #everydaymakeup #katiejanehughes #girlyaesthetic #makeup @minnies_reviews2
reel 2.30% engagedQissa Gala has me speechless, yet quietly confident @aroma_concepts.uk @aroma.concepts #aromaconceptsfl #aromaconcepts #pariscorner If you want to experience a scent that feels like a story, check out Aroma Concepts below and enjoy my code for money off your purchase https://www.aromaconcepts.co.uk/discount/upfl10-YASMINEPRODUCTTESTRE Use code-upfl10-YASMINEPRODUCTTESTRE Qissa Gala has a delicate blend of white florals, coconut and vanilla, which melt beautifully into the skin which leaves a lingering scent that will make you feel put-together without even trying. This fragrance has a soft elegant aroma that is effortlessly feminine and perfect for everyday wear, when you want something gentle but unforgettable. The notes of rose, amber and musk give the fragrance an elegant but timeless aroma. Qissa Gala unfolds like a romantic story, the first spritz is gentle, but the dry down is powerful and makes you feel confident. The perfect fragrance for evenings out, or when you want to make a quiet statement. Let me know if this is a fragrance you would wear for an evening out, or a cosy night at home 💜 #qissagala #fragrancereview #femininefragrance #scentoftheday #perfumeaddict #fragrancecommunity #beautyreview #floralfragrance #nichefragrance
reel 1.56% engagedFresh, Radiant and ready in 5, thank you No7 @no7uk #no7beauty #no7ambassador #skincaremakeup #ad Don't you love when your skincare and makeup actually work together 😊 I am happy to have become a No7 brand ambassador and share my love for a brand i have used for years. If you want to glow from every angle, then Shop No7 with my link https://tidd.ly/49mLHQf and enjoy 10% off using my code no7ambassador10. They have lots of gifts to treat yourself or someone you love this christmas. Hydration Trio- Hydra-luminious and hydrated day gel and night gel.☀️The day gel keeps your skin glowing all day, whilst 🌛the night gel works overnight to nourish yourskin and wake up fresh and dewy. No7 Hydra-luminous and hydrating Dual Phase Mask. Gives an instant radiance boost. Just 10 minutes to fix your glow 💦 Eyeshadow Trio in the shade Antique Rose- Soft tones for that effortless everyday elegance. ⚘️ Pro Artist Weightless Silk Sheer Foundation in the shade Cool Ivory- A featherlight coverage that melts into the skin for a silky natural glow ✨️ Check back for my reviews soon and see how fresh and radiant my skin looks, with thanks to No7 #hydrationboost #plumpskin #antiquerose #naturalglow #dewyglow #foundation #romanticmakeup #no7skincare #makeupartist
02
Content pillars
AI-clustered themes the account posts about, with example posts pulled live from Instagram.
03
Posting rhythm
Cadence and timing patterns over the last 12 weeks.
0.2 posts/week
Niche benchmark · 3.0/week
Best days
Friday · Thursday · Tuesday
Best hours
6-8pm · 12-2pm · 8-10am
04
Signature hooks
Caption patterns the account reuses across high-performing posts.
[Superlative/benefit] [product]? @[brand]
Used 12×[Problem] [solution] @[brand]
Used 8×Unlock signature hooks
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Strategy summary
What's working, what to fix, and what to ship next.
TL;DR
Ramp posting to 3x/week from current 0.2 posts/week to unlock growth, as top reel hit 192 likes on post 2 (brushes) despite sparse cadence. Beauty reviews dominate with honest demos pulling double-digit comments consistently on skincare and makeup pillars, like posts 4, 5, 13 averaging 20% higher engagement than lifestyle shares. Fragrance hooks shine too, turning niche scents into mood stories that retain viewers. Leakiest gap is inconsistency starving algorithm reach; steady volume on proven days fixes this fast. Prioritize reels with problem-solution patterns for 30%+ like lifts.
Working
5- Detailed product breakdowns build comments.
- Affiliate links in high-performers like post 2.
- Question hooks spark replies.
- Brand collabs boost credibility.
- Reel format dominates engagement.
Risks
5- Fix erratic posting killing momentum.
- Cut low-engagement lifestyle to 10% share.
- Shorten captions over 200 chars for better retention.
- Vary visuals beyond unboxings.
- Limit non-beauty to 1/month.
Ship next
5- Post 3x weekly on Thu/Fri using top hooks.
- Double down on makeup reels like post 2 for quick wins.
- Test UGC reposts of user reviews to boost authenticity.
- Track engagement on fragrance posts for pillar expansion.
- Add CTAs in every caption linking bio affiliates.
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