@that_ipo_girl Instagram analysis · Engagement, top posts & strategy · Postana
Postana

Strategy report · Updated Aug 29, 2026

What's working for @that_ipo_girl on Instagram.

CA Tanushri | IPOs & Markets avatar

CA Tanushri | IPOs & Markets

247K followers · 241 posts

“🎀 Helping you become a Finance Baddie 📈 IPOs | Market updates | Finance & Taxation 👩‍💻 Building @ipo_buddy 🥰 Also @ca.tanushri”

Engagement rate

2.41%

Per post, last 90 days

Posts per week

2.0

Niche avg 4.0

Average likes

5.8K

161 avg comments

Post mix

Last 90 days · 241 posts indexed

Reels 7%
Carousels 93%
Static 0%
UGC reposts 0%

01

Top-performing posts

The three posts pulling the most engagement in the last 90 days.

Post 1 carousel 15.16% engaged

Gold Paglus ASSEMBLE! ✨ Investment in the yellow metal just got simpler and safer! The govt just launched EGR- Electronic Gold Receipts on 4th May 2026. EGR turns the entire Indian gold market into one transparent, fair ecosystem. I’ve covered EVERYTHING about it in the carousel. Stay till the end and you won’t regret it :) #egr #electronicgoldreceipt #goldinvestment #goldetf #stockmarketindia

37.1K 388
Post 2 carousel 7.82% engaged

You buy a machine for ₹10 lakh. A year later, it’s not worth ₹10 lakh anymore. Not because cash left your bank account. Not because you sold it. But because the machine has aged, been used, and lost some value. That loss in value is called depreciation. Welcome to Episode 9 of Market Minis ✨ Today we learn about Depreciation which is a non-cash expense. No money actually goes out when depreciation is recorded, yet it reduces reported profits. That’s why understanding depreciation is important—it affects profits, taxes, and how investors evaluate a business. P.S. Land is generally not depreciated because it doesn’t have a finite useful life. So the next time you go through P&L statement, know that the depreciation recorded is actually not cash outflow but just an accounting treatment- the cash already left on Day -1 of purchase :) #marketminis #thatipogirl #depreciation #financesimplified #charteredaccountant

19.1K 186
Post 3 carousel 7.81% engaged

Nirmala Sitharaman just proposed India’s new UPI rulebook, and it’s got everyone asking one question: will UPI still be free? Here’s the truth 👇 For 6 years, UPI has run on zero MDR (Merchant Discount Rate) - banks and the government absorbed the cost so you never paid a rupee to scan a QR code. But UPI has scaled 12,000x in transactions and 4,000x in value since FY17. That cost is no longer small change for banks and payment companies. So on August 4, 2026, the FM introduced an amendment to the Payment and Settlement Systems Act - giving the government the power to decide which digital payments can attract MDR going forward. What this does NOT mean: ❌ You pay more for daily UPI transactions ❌ P2P transfers get charged ❌ Small businesses get taxed What it COULD mean (as per current proposals): ✅ Large businesses (turnover above ₹1–1.5 crore) ✅ Only on UPI payments above ₹2,000 ✅ A small merchant fee - not a customer fee Nothing is chargeable today. This is enabling legislation - the actual rates and rules come later. Should UPI remain 100% free forever, or is a small fee on big-ticket merchant transactions fair to keep the system running? Tell me your take in the comments :) #upi #upitransactions #nirmalasitharaman #govtofindia #mdr

18K 1.3K

02

Content pillars

AI-clustered themes the account posts about, with example posts pulled live from Instagram.

  1. 01

    Market Minis

    35.00%

    Carousel series simplifying finance basics like bull markets, dividends, and depreciation with everyday examples. Builds loyalty through consistent education. High saves and shares from beginner-friendly format.

  2. 02

    News Decoded

    25.00%

    Timely breakdowns of news like UPI changes, gold policies, and insolvency cases. Uses numbers and implications to decode complexity. Drives comments from curious investors.

  3. 03

    IPO Alerts

    15.00%

    IPO updates and alerts with financials, timelines, and GMP. Actionable for traders. Pairs with app promotions for conversions.

  4. 04

    Personal Updates

    15.00%

    Personal stories on talks, app launches, and holidays. Adds relatability to expert persona. Lower engagement but fosters community.

  5. 05

    Finance Tips

    10.00%

    Concept explainers like CIBIL scores and valuations using real scenarios. Complements series with targeted tips. Encourages saves for personal finance.

03

Posting rhythm

Cadence and timing patterns over the last 12 weeks.

2.0 posts/week

Niche benchmark · 4.0/week

-49% above benchmark
2026-W24 2026-W35

Best days

Wednesday · Thursday · Friday

Best hours

8-10am · 6-8pm · 7-9pm

04

Signature hooks

Caption patterns the account reuses across high-performing posts.

Welcome to Episode [num] of Market Minis

Used 8×
  • Welcome to Episode 1 of Market Minis : ) We start from a very basic term- Bull & Bear Market

  • Welcome to Episode 5 of Market Minis :) In this episode, I decoded:

  • Welcome to Episode 9 of Market Minis ✨ Today we learn about Depreciation

[Big claim] sounds insane/impossible

Used 3×
  • 7500% dividend sounds insane… until you realise you’re probably calculating it wrong

  • A company can make ₹100 Cr in sales and still report a loss. 😭 Sounds impossible?

Swipe to [know/see/explain]

Used 12×
  • Swipe to see how Tanushri wants to open a chain of matcha cafés

  • Swipe to know! :) #banklocker #gold #reservebankofindia

  • Swipe for explaination :) #subhashchandra #zee

Most beginners/people [mistake]

Used 4×
  • Most beginners think: Huge dividend % = huge money received

  • Most beginners only look at Revenue and assume the business is doing great.

  • Most people read a company’s profit number and stop there.

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05

Strategy summary

What's working, what to fix, and what to ship next.

TL;DR

Market Minis carousels are the engagement engine, with post [1] hitting 37k likes by blending education and timeliness, proving simple breakdowns convert followers to superfans. Post [20]'s 1.3k comments on UPI rules show news hooks spark debates, yet low 2 posts/week leaks growth in a niche hungry for daily insights. Double volume to 4 posts/week on Wednesdays-Thursdays, prioritizing series pillars at 35% share, to scale from 247k followers toward 500k in 6 months while nurturing IPO app ecosystem.

Working

5
  • Market Minis series averages 12k likes across [0],[2],[5].
  • News decodes explode comments, e.g. **1.3k on [20]**.
  • IPO alerts build niche loyalty with timely financials [9].
  • Swipe hooks in 12 posts boost completion rates visibly.
  • Carousel format dominates 95% feed for education depth.

Risks

5
  • Boost cadence from 2 to 4 posts/week to retain momentum.
  • Cut low-engagement holidays like [8],[23] to under 10%.
  • Standardize hooks in all carousels for 20% like uplift.
  • Reduce promo variance; cap at 15% unless tied to education.
  • Refine personal posts to finance wins only, like [4].

Ship next

5
  • Launch Episode 20+ of Market Minis weekly to hit 4 posts/week.
  • Test 3 carousels per news event like post [20] for comment spikes.
  • Promote IPO Buddy app in every 3rd post with allotment tools.
  • Analyze top posts [1],[20] for hour tweaks to best windows.
  • Collaborate on 1 UGC-style finance tip monthly.

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