@ca_ashamarajawat Instagram analysis · Engagement, top posts & strategy · Postana
Postana

Strategy report · Updated Aug 29, 2026

What's working for @ca_ashamarajawat on Instagram.

Ashama Rajawat avatar

Ashama Rajawat

106K followers · 227 posts

“CA | CIMA (UK) One of the youngest CA at the age of 20 Welcome to your financial glow-up journey✨ ca.ashamarajawat@gmail.com”

Engagement rate

2.12%

Per post, last 90 days

Posts per week

2.1

Niche avg 4.5

Average likes

1.9K

308 avg comments

Post mix

Last 90 days · 227 posts indexed

Reels 30%
Carousels 70%
Static 0%
UGC reposts 0%

01

Top-performing posts

The three posts pulling the most engagement in the last 90 days.

Post 1 reel 31.29% engaged

Still confused which ITR form to file? Choosing the wrong ITR = refund delays + possible notice. I built a 20 sec ITR Picker: 5 questions → the right form. Follow me and comment “ITR” for the link. Save this for filing week. [ITR, income tax return, ITR forms, which ITR to file, ITR-1, ITR-2, ITR-3, ITR-4, tax filing India, refund delay, income tax India, salaried income, freelancer income, side hustle, business income, capital gains, house property income, foreign income, presumptive taxation, right ITR form, ITR tool, 5 question ITR picker, last minute filing, personal finance India, tax tips, assessment year, filing mistakes]

27.8K 5.4K 2.8M
Post 2 reel 7.96% engaged

Comment ‘TAX’ and I’ll DM you the excel sheet. Old vs New Tax Regime — confused which one to choose? One wrong tick while filing your ITR can cost you ₹20,000–30,000 more in tax. Same salary, same job — but if you select the wrong regime, you might be paying more than your colleague. That’s why I created a simple Excel calculator. Just enter your salary, exemptions, and deductions — It tells you instantly whether Old regime or New regime saves more tax in your case. ✅ Easy to use ✅ No CA required ✅ Takes less than 1 minute Comment ‘TAX’ and I’ll DM you the sheet. Don’t guess. Save smart. ⸻ [tax saving, old vs new tax regime, income tax 2025, excel calculator, ITR help, CTC breakdown, salaried taxpayers, save income tax, CA tips, finance reel, tax tips India, salary planning]

6.6K 1.9K 716.7K
Post 3 carousel 4.18% engaged

Everyone talks about IPO allotment and listing gains. But what are you actually buying when you apply for an IPO? A lottery ticket? A guaranteed profit? A “hot” share that will definitely list higher? None of these. You are buying a tiny ownership in a real business. That is why GMP, subscription numbers and social-media excitement should never be your complete research. Before applying, ask: • Do I understand the business? • Is it making money? • How much debt does it have? • Why is it raising money? • Is it a fresh issue or an Offer for Sale? • Is the valuation reasonable? • Would I still want to own it after listing day? Because a good company can be a bad investment if you pay too much for it. And a profitable listing does not automatically mean a good long-term business. Save this before applying for your next IPO. Share it with someone who thinks IPO means guaranteed listing profit. Follow @ca_ashamarajawat for finance explained like you’re 15. #IPO #StockMarketIndia #InvestingForBeginners #PersonalFinanceIndia #FinancialEducation StockMarketBasics IPOIndia Investing

4.4K 34

02

Content pillars

AI-clustered themes the account posts about, with example posts pulled live from Instagram.

  1. 01

    Tax Tools

    7.00%

    Short reels offering free tax tools via DM comments. Pain point hooks like confusion drive viral saves and shares. High engagement from direct value.

  2. 02

    Investment Guides

    20.00%

    Carousel breakdowns of investments like gold, REITs, flexicap and mutual funds. Step-by-step visuals simplify complex choices for beginners.

  3. 03

    Money Rules

    17.00%

    Cheatsheet carousels listing rules for budgeting, insurance, EPF and car loans. Quick actionable formats perfect for saves and shares.

  4. 04

    Market Stories

    23.00%

    Story-driven carousels on market news like Adani wealth, sugar imports, credit trends. Narrative swipes reveal counterintuitive insights.

  5. 05

    Biz Basics

    20.00%

    Explainer carousels decoding biz terms, valuations, IPOs and startups. Clears jargon for aspiring investors with real examples.

  6. 06

    Finance Myths

    13.00%

    Myth-busting carousels on TDS, karat gold, term insurance hacks. Challenges assumptions with facts and alternatives.

03

Posting rhythm

Cadence and timing patterns over the last 12 weeks.

2.1 posts/week

Niche benchmark · 4.5/week

-53% above benchmark
2026-W24 2026-W35

Best days

Friday · Saturday · Sunday

Best hours

7-9am · 6-8pm

04

Signature hooks

Caption patterns the account reuses across high-performing posts.

Comment ‘[KEYWORD]’ for [TOOL]

Used 2×
  • Comment “ITR” for the link.

  • Comment ‘TAX’ and I’ll DM you the excel sheet.

[Provocative question]? [Twist or explanation]

Used 8×
  • Would you pay ₹10,000 for a workout you could do at your gym?

  • You bought a Gold ETF. But where is the actual gold kept?

  • If you’re buying gold jewellery for a wedding, here’s a question worth asking:

Save this [cheatsheet or tip]

Used 3×
  • Save this cheat sheet before your next big purchase

  • Save this before your first investment.

[Shocking stat or scenario]. [Explanation]

Used 7×
  • Gold gave nearly 10% return in just one month.

  • ₹50 lakh worth of gold in a bank locker… and the bank may still not repay ₹50 lakh.

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05

Strategy summary

What's working, what to fix, and what to ship next.

TL;DR

Tax tools are the engagement rocket fuel. Post 0's ITR picker reel exploded to 27,759 likes and 5,410 comments, 4x the next best, proving free DM deliverables convert curiosity into action. Meanwhile, carousels average 1,000 likes by unpacking dense topics like gold karats (post 19: 3,524 likes) into swipeable stories that educate without overwhelming. This mix positions the account as India's go-to CA for simplified finance, but low cadence caps growth at 2.1 posts/week with 106k followers ripe for more. Double frequency to 4.5/week while leaning into Friday-Saturday-Sunday peaks. Scale what works: provocative questions and save-this cheatsheets dominate hooks, fueling 30%+ comment rates on top posts. Plug the leak of empty reels (posts 9,14,21) by prioritizing value-packed content.

Working

5
  • Tax CTAs drive massive comments and saves.
  • Carousel explainers hit 1k+ likes reliably.
  • Weekend posts spike engagement 5x.
  • Myth-busting questions boost dwell time.
  • Cheatsheets earn high shares.

Risks

5
  • Cut blank reels that tank engagement.
  • Boost reel share beyond tax to match carousel consistency.
  • Vary pillars to avoid over-reliance on market stories.
  • Add more beginner hooks for wider appeal.
  • Fix date gaps for steady 4+ posts weekly.

Ship next

5
  • Replicate tax tool reels weekly with new DM freebies like EMI calculators.
  • Post 4x/week on Fri-Sat-Sun mornings to match top engagement.
  • Test 2 hooks per post: comment CTA plus shocking stat.
  • Batch 5 carousels on one pillar like Money Rules for consistency.
  • Audit low-performers like post 9 and pivot to proven formats.

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