Strategy report · Updated Aug 31, 2026
What's working for @swastikaarajput on Instagram.
Swastika
391K followers · 250 posts
Engagement rate
1.27%
Per post, last 90 days
Posts per week
0.3
Niche avg 3.0
Average likes
4.9K
58 avg comments
Post mix
Last 90 days · 250 posts indexed
01
Top-performing posts
The three posts pulling the most engagement in the last 90 days.
reel 7.13% engagedWhat a quiet sadness, to see beauty in everything but yourself. You deserve that same love too. 🫂 Watch the full story by @swastikaarajput on our YouTube channel. #tapeatale #storytelling #stories #kahaaniya #love #selflove #loveyourself #pyaar
reel 3.10% engagedDon’t miss the end!! . . . Watch the full video on @tapeatale!! . . NEVER DATE AN ARTIST Written and performed by - @swastikaarajput . . . . ____ #swastikarajput #neverdateanartist #queerlove #lovestory #storytelling #lgbtq
reel 2.76% engagedTumhara hona✨ Written and performed by @swastikaarajput Full video on @tapeatale . . . . ___ #swastikarajput #poetry #letter #spokenword
02
Content pillars
AI-clustered themes the account posts about, with example posts pulled live from Instagram.
03
Posting rhythm
Cadence and timing patterns over the last 12 weeks.
0.3 posts/week
Niche benchmark · 3.0/week
Best days
Friday · Sunday · Thursday
Best hours
6-8pm · 7-9pm · 12-2pm
04
Signature hooks
Caption patterns the account reuses across high-performing posts.
Watch until the end/Don’t miss the end
Used 3×
Watch until the end… Let’s not stop talking about it… Produced and edited by @swastikaarajput
Don’t miss the end!! . . . Watch the full video on @tapeatale!!
The voice we need!! Student protest at Jantar Mantar.
Written/performed by @swastikaarajput
Used 3×
Tumhara hona✨ Written and performed by @swastikaarajput
NEVER DATE AN ARTIST Written and performed by - @swastikaarajput
Watch the full story by @swastikaarajput on our YouTube channel.
[Artistic title]. . . [poetic reflection]
Used 6×
Portrait of a poet . . . सोचा शब्दों ने साथ छोड़ दिया तो क्या, मेरी तस्वीरे कविता कहेंगी अब..
An Artist’s Horse . . . “If your heart is in the right place, art will happen”
Slow life . . . As Irfan sir said, “Remember it always”..
[Protest hashtags]
Used 5×
#rejecttransgenderamendmentbill2026 . . . At Jantar mantar, in New Delhi
#rejecttransbill2026 #hizrohkikhanqah #heritage #talk
thank you :) —————— #Photojournalist #cjpprotestdelhi
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Strategy summary
What's working, what to fix, and what to ship next.
TL;DR
Poetry reels dominate engagement, with post 11 exploding to 27,772 likes and 198 comments among 391k followers. Authentic spoken word like posts 10 and 13 proves the core strength, far outpacing activism or photos. Yet 0.3 posts/week cadence starves algorithm momentum, leaking potential reach despite proven hits like 10k+ likes on post 9 Ladakh stand. Shift to 3 posts/week unlocks scaling. Pillars cluster cleanly: poetry at 35%, photostories 30%. Hooks like 'Watch until the end' in 3 reels boost completion. Prioritize poetry volume while fixing inconsistency to hit 20% follower growth quarterly.
Working
5- Poetry reels crush metrics: post 11 at 27k likes, 198 comments.
- Activism timeliness drives shares, post 9 8.8k likes.
- Photostory series builds loyalty, consistent 2-6k likes.
- Emotional quotes spark comments relative to likes.
- Cross-tags like TapeATale amplify reach in posts 10-13.
Risks
5- Ramp up from 0.3 to 3 posts per week for algorithm favor.
- Diversify beyond carousels; reels are 4x engagement.
- Reduce ellipsis-only captions that underperform.
- Focus hooks on poetry teasers over vague activism tags.
- Add CTAs like 'full video on TapeATale' to every reel.
Ship next
5- Double poetry reel output to 2 per week tying into current events.
- Launch pillar-specific series like weekly photostory challenges.
- Test Stories highlights for activism clips to boost saves.
- Collaborate with TapeATale for cross-promo on high-performers like post 11.
- Schedule posts on Fridays and Sundays in 6-8pm window.
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