Strategy report · Updated Aug 17, 2026
What's working for @summerhouse_delhi on Instagram.
Summer House Delhi
22.9K followers · 2.8K posts
“ALL MUST DANCE Open for dine in 12pm to 1am”
Engagement rate
0.39%
Per post, last 90 days
Posts per week
2.3
Niche avg 5.0
Average likes
79
12 avg comments
Post mix
Last 90 days · 2,819 posts indexed
01
Top-performing posts
The three posts pulling the most engagement in the last 90 days.
carousel 2.05% engagedNot gonna get over this night for a long long time. Heart is full, thanks to everyone that pulled up, what a magical night ✨🌀🌙🫶🏻 @summerhouse_delhi @nightvibe_ (Melodic House, Anjunadeep, Electronic Music, Anjunafam India, Summerhouse Delhi, This Never Happened)
carousel 1.01% engagedOver the last decade, I've shared some unforgettable moments with the artists I now call family and a venue that's truly become a second home. It feels surreal to finally be playing my first open to close set @summerhouse_delhi this Friday. Expect a little bit of everything that's shaped my journey behind the decks over the years. 🔗 RSVP Link in bio. Free entry as usual
carousel 0.87% engagedNew Delhi, Tap the RSVP link in bio to Dance with me All Night Long. Or DM directly on my personal account. See you guys on the floor.
02
Content pillars
AI-clustered themes the account posts about, with example posts pulled live from Instagram.
03
Posting rhythm
Cadence and timing patterns over the last 12 weeks.
2.3 posts/week
Niche benchmark · 5.0/week
Best days
Thursday · Friday · Wednesday
Best hours
12-2pm · 6-8pm
04
Signature hooks
Caption patterns the account reuses across high-performing posts.
New Delhi, [urgent RSVP call]
Used 4×
New Delhi you know where to be and what to do RSVP link is in the bio
New Delhi, one last call for RSVPs. The RSVP link is in the bio.
New Delhi, don't plan your Friday night this 14th August anywhere else, save it for
Thank you/[What a] [event recap]
Used 5×
This was the debut edition of Dance Like Delhi, Thank you so much everyone for the support
Not gonna get over this night for a long long time. Heart is full, thanks to everyone
What a way to kick off the first chapter of Mahoosive at Summer House
[Event] is back/returns
Used 3×
Off The Hook is back with another round of garage edition
AAGUU Invites returns to Summer.
Future Funk returns at the homebase
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Strategy summary
What's working, what to fix, and what to ship next.
TL;DR
Summerhouse Delhi's recap posts crush it with up to 380 likes and 90 comments on post 15, proving FOMO visuals are the top lever for this 22k follower nightlife account. Yet 2.3 posts/week starves momentum, letting high-potential electronic lineups like 220-like post 28 underperform amid sparse feeds. Weekly carousels flop at zero likes, crowding out winners. Artist returns hooks in posts 1,7,13 drive steady buzz. Upping cadence to event clusters could double engagement fast. Layer UGC for authenticity.
Working
5- Recaps spark shares with real crowd energy, post 15 at 380 likes.
- Lineup reels with Asian talent pull comments via tags.
- Wednesday live promos hit 100+ likes consistently.
- Urgent 'New Delhi' hooks convert to RSVPs in posts 0,2,8.
- Throwbacks reinforce venue rep as music hub.
Risks
5- Ditch zero-like weekly carousels or spice with hooks.
- Boost post frequency from 2.3/week to sustain hype.
- Diversify beyond Delhi RSVPs to regional appeal.
- Fix negative likes on select reels via better thumbnails.
- Shorten long caption walls for quicker reads.
Ship next
5- Ramp to 5 posts/week with teaser-recap rhythm.
- Launch Monday recaps of weekend highlights.
- Tag more regional artists in lineups for cross-promo.
- Test UGC calls in stories for attendee shares.
- Vary hooks beyond RSVP urgents.
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