Strategy report · Updated Sep 1, 2026
What's working for @soulsmusik on Instagram.
SOULS
1.4K followers · 59 posts
“Connected By Music Northern Italy 🇮🇹 —————- 20 SEP — FACING THE CASTLE Tickets available on Xceed ↓”
Engagement rate
3.32%
Per post, last 90 days
Posts per week
0.7
Niche avg 3.0
Average likes
23
22 avg comments
Post mix
Last 90 days · 59 posts indexed
01
Top-performing posts
The three posts pulling the most engagement in the last 90 days.
reel 19.26% engagedSOULS. 1st of May we move to the @castellosangiorgiocanavese_ An open-air experience surrounded by sunset light, music, and energy. From body to soul. Line up: @karlapia_it @malhomusic (FR) @dj_prat_ Free entry until 5 PM Xceed accreditation, link in bio. Food available.
reel 17.19% engagedSOULS. A new open air chapter is coming. 24 May From 4 PM to 10 PM @poggioridente.bio /Cocconato (AT) Music by @dj_prat_ @p2p_music *Limited capacity.* Free entry until 6 PM with Xceed accreditation. Food available on site. From body to soul. 🧡
carousel 14.89% engagedBest of @soulsmusik event in Turin⚡️ @zenitclub_
02
Content pillars
AI-clustered themes the account posts about, with example posts pulled live from Instagram.
03
Posting rhythm
Cadence and timing patterns over the last 12 weeks.
0.7 posts/week
Niche benchmark · 3.0/week
Best days
Thursday · Tuesday · Saturday
Best hours
2-4pm · 5-7pm · 7-9pm
04
Signature hooks
Caption patterns the account reuses across high-performing posts.
SOULS. [Teaser]. [Date time venue DJs]
Used 2×
SOULS. A new open air chapter is coming. 24 May From 4 PM to 10 PM @poggioridente.bio /Cocconato (AT) Music by @dj_prat_ @p2p_music
SOULS. 1st of May we move to the @castellosangiorgiocanavese_ An open-air experience surrounded by sunset light, music, and energy. From body to soul.
[DJ] [joins/returns/part of] SOULS. [Bio/action]. [Date venue]
Used 8×
@dj_prat_ part of SOULS since the beginning, constantly growing and evolving behind the decks. 24th of May from 4 pm to 10 pm @poggioridente.bio
@canvimusic 🇪🇸 join Souls Spanish DJ and producer known for blending Afro House, Deep House and Indie Dance
On May 1st, @malhomusic returns to SOULS after the magic he gave us last summer at the @castellosangiorgiocanavese_
SOULS | [Event subtitle] Join us for [desc]. Line up: [DJs date venue]
Used 5×
SOULS | Sunset at @poggioridente.bio June 21st. An open air sunset experience in the hills of Cocconato. @dj_prat_ B2B @beppino_dj_milhouse @canvimusic
SOULS | Sunset at @poggioridente.bio Join us for another open air gathering among the hills of Cocconato, where music, nature and sunset come together.
SOULS | Sunset at the Castle Join us for a day at the castle, surrounded by sunset light and music curated by our guests behind the decks.
[Recap desc]. Thank you... See you soon. 🧡
Used 4×
From day to night. We made magic once again. 🧡
This is how last Sunday looked. Thank you to everyone who was part of it. See you soon. 🧡
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Strategy summary
What's working, what to fix, and what to ship next.
TL;DR
Ultra-simple teaser reels like posts 13 and 20 deliver 60x average engagement at 207-224 likes versus typical 3, proving the power of minimalism in event promo. This account owns sunset electronic music gatherings in northern Italy, blending house and indie dance at scenic venues. Cadence collapse to 0.7 posts/week is the biggest leak, turning hot streaks cold and capping growth at 1350 followers. Pillars cluster tightly around teasers (30%), DJ bios (30%), recaps (30%), with lineup details rounding out. Comments peak at 61 on detailed promos like post 21, signaling fans crave logistics. Prioritize frequency and format fidelity to reignite momentum, targeting 3x volume while preserving the 'from body to soul' vibe.
Working
5- Teaser reels explode engagement with clean 'SOULS.' openers.
- DJ spotlights personalize lineups, sustaining comment threads.
- Recaps like post 28 (179 likes) build loyalty via highlights.
- Consistent 'from body to soul' closes unify brand voice.
- B2B pairings in promos like post 25 spark niche excitement.
Risks
5- Fix low cadence dragging from 3+ posts/month bursts to 0.7/week average.
- Vary content beyond events to include behind-scenes or fan stories.
- Cut repetitive lineup posts that underperform at 3 likes.
- Limit venue/food details to stories, keep feed hype-focused.
- Boost visuals; low likes suggest reels need punchier edits.
Ship next
5- Ramp to 3 posts/week with teaser on Thursday, recap midweek, DJ spotlight Friday.
- Test carousel best-of compilations weekly to boost UGC shares.
- Tag more DJs in stories for cross-promo reach.
- Run ticket giveaways in high-engagement teaser reels.
- Audit venue partners for co-posts.
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