Strategy report · Updated Sep 1, 2026
What's working for @sonyaskins on Instagram.
Sonia Russo
120K followers · 783 posts
“Sonia Russo | Skincare Self Care Beauty tips Glow routine realistiche & mindset 🌸 collab: info@autenticagency.it Per consulenze ⤵️”
Engagement rate
1.88%
Per post, last 90 days
Posts per week
2.3
Niche avg 5.0
Average likes
2.2K
54 avg comments
Post mix
Last 90 days · 783 posts indexed
01
Top-performing posts
The three posts pulling the most engagement in the last 90 days.
reel 16.49% engagedSempre per la serie make up no make up ✨ Brow glue @nyxcosmetics_italy Cc eye cream @erborian_it Faux filter colore peach light @hudabeauty Kissed burro cacao @veralab Guscio e zaino @salomon.italia
reel 4.19% engagedSiamo tutti un po’ insicuri :)
reel 3.75% engagedProdotti utilizzati: Sun tube bronzer gocce @veralab Correttore wake Up cool (03 e 04) @overskin The brow glue @nyxcosmetics_italy Chromosphere siero colorato (6,5) @overskin Acquarelle tint (01) @overskin Hyper face club (medium) @overskin Airy blush (03) @overskin Blushin’lights (02) @overskin Sleep over pennarello labbra (05) @astramakeupofficial Glow Reviver melting lip balm (vanilla) @elf Domande ?
02
Content pillars
AI-clustered themes the account posts about, with example posts pulled live from Instagram.
03
Posting rhythm
Cadence and timing patterns over the last 12 weeks.
2.3 posts/week
Niche benchmark · 5.0/week
Best days
Tuesday · Wednesday · Saturday
Best hours
8-10am · 6-8pm
04
Signature hooks
Caption patterns the account reuses across high-performing posts.
Prodotti utilizzati: [list]
Used 4×
Prodotti utilizzati: Sun tube bronzer gocce @veralab Correttore wake Up cool (03 e 04) @overskin
Crema viso Barrier goals @elfcosmetics Gocce colorate @makeuprevolution col. Bronze scorched
Prodotti utilizzati : @blondesister_official fix&go @elfcosmetics Barrier goals cream+gocce abbronzanti @elfcosmetics
Domande?
Used 12×
Domande ?
Domande ?
Domande ?
Vi [elenco/scrivo] i prodotti: [list]
Used 5×
Vi scrivo i prodotti qui sotto: @tirtir_official Ceramic Milk Ampoule Jumbo
Vi elenco i prodotti menzionati : Glicolico @paulaschoice 8% gel exfoliant
Aggiornamento best sieri da farmacia! 💛 Domande?
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Strategy summary
What's working, what to fix, and what to ship next.
TL;DR
Reels with product-integrated makeup tutorials dominate, hitting 19.7k likes on post [2] and sustaining 4k+ averages, proving visual demos convert lurkers to engagers on this 120k account. Low 2.3 posts/week caps momentum despite comment magnets like 'Domande?' in 12 posts driving 50-200 interactions each. Pillar mix is solid but underleveraged by inconsistency. Double cadence to benchmark 5/week unlocks 2x growth, prioritizing product lists (40% share) for quick wins. Skincare education builds loyalty; weave in more for retention.
Working
5- Product lists with tags spark comments and saves across posts [1],[10].
- 'Domande?' hook in 12 posts averages 60+ comments.
- Reels outperform carousels 3:1 in likes per post.
- Motivational shares like [11] hit 200+ comments via relatability.
- Viral peaks like [2] show makeup demo potential.
Risks
5- Post more consistently beyond 2.3/week to retain algorithm favor.
- Reduce low-engagement images; favor reels at 80% mix.
- Limit adv posts to 10% to avoid audience fatigue.
- Shorten some captions under 200 chars for faster reads.
- Diversify low-cost vs premium product spotlights evenly.
Ship next
5- Increase to 5 posts per week focusing on reels.
- Batch product list content for Tuesdays and Saturdays.
- Test carousel series for personal stories to boost saves.
- Add CTAs like 'Parte 2?' in high-engagement reels.
- Collaborate on 1 adv post monthly with full routine demo.
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