Strategy report · Updated Jul 24, 2026
What's working for @shreyja.mhatre_official on Instagram.
Shreyja Mhatre🧿
121.8K followers · 1.1K posts
“Beauty • Style • Singing • Lifestyle ✨ DM for Paid Collabs 💌”
Engagement rate
0.63%
Per post, last 90 days
Posts per week
1.9
Niche avg 4.0
Average likes
732
41 avg comments
Post mix
Last 90 days · 1,067 posts indexed
01
Top-performing posts
The three posts pulling the most engagement in the last 90 days.
reel 5.20% engagedI’ve always dream’t of being on Huge Hoardings, that too Solo, that also across my whole Country (if you see those are my 3 pictures on 1 hoarding), I’ve waited for this moment for my entire life. It came at the right time and at the right moment. Little late than never and I value it even more now. Believe in the Universe it’ll give you everything Best for you. Thank you God, thank you Universe. Thank you Mom & Dad and JD for supporting me in my life. Thank you @ankit.acr @kasaentertainments . #model #commercialmodel #mumbaimodel #printshoot #jaipurjewellery #chennaisilk #bangaloreTVC #tvcommercials #commercialmodel #jaubaigavat #manifestation #powerofmanifestation #happy
reel 3.15% engaged✨ Jelly Texture, Mist Perfection! ✨ Hydrate, refresh, and glow with every spritz of Ghar Soaps Jelly Mist. 💖 Lightweight, non-sticky, and packed with skin-loving goodness for that dewy, radiant look all day long. 🌸 #GharSoaps #JellyMist #GlowOnTheGo #HydratedSkin #DewyGlow (SkincareRoutine GlowingSkin FaceMist HealthySkin SkinCareEssentials GlowGoals RadiantSkin BeautyCare SelfCare DailyGlow)
reel 1.33% engagedWho knew a few drops could change EVERYTHING? ✨ Dr Batra’s®️ PRO+ Hair Growth Serum has been my saviour 🤩 Order now & unlock exclusive offers on Amazon & Flipkart [Hair Fall Serum, Haircare, Hair Fall Solution, Hair Care Products, Natural Hair Serum] #DrBatras #DrBatrasProducts #SprayKaroGrowKaro #FromTheHouseOfDoctors #PROPlus
02
Content pillars
AI-clustered themes the account posts about, with example posts pulled live from Instagram.
- 02
Makeup Tutorials and Looks
25.00%Short reels and carousels showing eye makeup, transitions, and full-face looks. Frequent trend-chasing keeps the content timely and comment-friendly, as seen in posts 5, 16, and 24. The format earns consistent mid-tier engagement across nearly every upload.
- 04
Milestone and Career Moments
10.00%High-emotion carousels and reels celebrating professional wins like hoarding campaigns and year-in-review highlights. Post 7 is the top performer at 6,178 likes, proving this pillar punches far above average. These posts build brand authority and audience trust.
03
Posting rhythm
Cadence and timing patterns over the last 12 weeks.
1.9 posts/week
Niche benchmark · 4.0/week
Best days
Saturday · Sunday · Wednesday
Best hours
7-9am · 6-8pm
04
Signature hooks
Caption patterns the account reuses across high-performing posts.
Who knew [X] could change EVERYTHING?
Used 2×
Who knew a few drops could change EVERYTHING? Dr Batra's PRO+ Hair Growth Serum has been my saviour
Jelly Texture, Mist Perfection! Hydrate, refresh, and glow with every spritz of Ghar Soaps Jelly Mist
I've always dream't of [milestone]. It came at the right time.
Used 2×
I've always dream't of being on Huge Hoardings, that too Solo, that also across my whole Country
Years of Hustle, Growth, Dreams and Achievements in just a few frames. From 2015 to 2024
Yay or Nay??? [look or product]
Used 3×
Yay or Nayyyy ???
Tropical Eyes
Colour combination
Comment for [product] link [emoji]
Used 3×
Comment for Saree link
This Look, grwm, weddingoutfits, haldioutfit
Easy Saree Styling, saree, weddings, engagement, diwali party
Real Me [emoji] [relatable situation or vibe]
Used 3×
Real Me, Funny moments, bts, reality, real me
Real Me+ Food+ Facination
Random shots post shoot, YES creatively Reused H&M Bag as a Book Cover. Also my bedroom is super messy
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Strategy summary
What's working, what to fix, and what to ship next.
TL;DR
The single strongest lever for this account is the milestone and career storytelling pillar. Post 7, the hoarding reveal reel, earned 6,178 likes and 158 comments, making it roughly 6x the account's average reel performance. That gap is not about luck. It is about specificity, emotion, and a clear narrative arc that audiences want to share. The account should be producing one of these career moment posts every four to six weeks.
The biggest leak is posting cadence. At 1.9 posts per week the account is operating at less than half the recommended 4 posts per week benchmark for a model and beauty creator at this follower tier. Branded content reels like post 11 (3,823 likes) and post 4 (1,611 likes) show that paid integrations can perform exceptionally when the creative is strong, but they are too infrequent to build algorithmic momentum. Makeup and styling content fills the feed but rarely breaks 400 likes without a strong hook or trend peg.
Self-click carousels like post 1 (1,079 likes) and post 2 (1,022 likes) consistently outperform low-effort reels, suggesting the audience responds to quality photography over quantity of formats.
Working
5- Milestone storytelling reels with personal narrative drive by far the highest engagement, as post 7 proves with 6,178 likes.
- Branded reels with strong product hooks and polished visuals outperform organic reels, with posts 4 and 11 both clearing 1,500 likes.
- High-quality self-click carousel dumps earn 1,000-plus likes and strong saves without requiring a crew, per posts 1 and 2.
- Saree and ethnic styling reels generate comment-driven link requests, which signals genuine purchase intent from followers.
- BTS and real-life carousels like post 14 build comment volume and relatability that keeps non-commercial posts feeling authentic.
Risks
5- Posting cadence must increase from 1.9 to at least 4 posts per week to stay competitive in the beauty and fashion niche.
- Low-effort reels with vague captions under 10 words, like posts 5 and 20, should be cut or upgraded with a proper hook and CTA.
- Hashtag strategy is inconsistent, mixing parenthetical tags and hash-prefixed tags across posts, which likely reduces discoverability.
- Makeup tutorial reels rarely break 300 likes because they lack a clear hook in the first line. Every reel needs an opening problem or question.
- Singing and nostalgic content like post 6 and post 23 gets comments but divides the audience from the core beauty and fashion positioning.
Ship next
5- Film one milestone or career update reel per month with a full written story caption, mirroring the format of post 7.
- Build a weekly content calendar hitting 4 posts: 2 reels (one makeup, one styling or brand), 1 carousel, 1 BTS or real-life post.
- Standardize all captions to open with a one-line hook or question before any hashtags, and move all tags to the first comment.
- Pitch brands in the saree and ethnic fashion vertical since those posts already generate organic link requests and can command higher rates.
- Test posting on Saturdays and Sundays between 7 and 9am, when the data shows overlap of high-engagement posts and lower competitor volume.
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