Strategy report · Updated Jul 24, 2026
What's working for @fertilitycare.col on Instagram.
Fertility Care Colombia
29K followers · 1.6K posts
“Clínica Inteligente de Fertilidad No. 1 en el Caribe Baq • Sta Marta • Valledupar • Montería Trae tus sueños, Dios los hace realidad”
Engagement rate
0.52%
Per post, last 90 days
Posts per week
2.1
Niche avg 4.0
Average likes
146
6 avg comments
Post mix
Last 90 days · 1,557 posts indexed
01
Top-performing posts
The three posts pulling the most engagement in the last 90 days.
reel 6.43% engagedHubo un momento en el que le dijeron que no sería posible. Entre lágrimas de felicidad, recibió una de las noticias más importantes de su vida. Historias como esta nos recuerdan por qué nunca debemos dejar de creer. #fertilidad #fertilitycare #fertility #colombia🇨🇴 #embarazo
reel 0.88% engagedAsí nos damos cuenta que vienen dos bebés Durante esta primera ecografía prenatal pudimos observar dos embriones en desarrollo, cada uno con su propio latido y evolucionando de acuerdo con esta etapa del embarazo. #fertilidad #fertilitycare #fertility #colombia
reel 0.83% engagedAlgunos llegan para llenar de amor. Tomás es una de esas historias que nos encanta ver crecer. Gracias por permitirnos acompañar a su familia en una parte de este camino. #fertility #fertilidad #fertilitycare #colombia
02
Content pillars
AI-clustered themes the account posts about, with example posts pulled live from Instagram.
03
Posting rhythm
Cadence and timing patterns over the last 12 weeks.
2.1 posts/week
Niche benchmark · 4.0/week
Best days
Tuesday · Wednesday · Sunday
Best hours
7-9am · 12-2pm
04
Signature hooks
Caption patterns the account reuses across high-performing posts.
Hubo un momento en el que le dijeron que [negative outcome].
Used 3×
Hubo un momento en el que le dijeron que no sería posible. Entre lágrimas de felicidad, recibió una de las noticias más importantes de su vida.
Después de 10 años de búsqueda, Carolina y Harvis hoy pueden abrazar el sueño que durante tanto tiempo llevaron en su corazón.
Un sueño esperado, una bendición infinita y una familia que nunca dejó de creer.
Así [realizamos / es] [procedure] en Fertility Care.
Used 5×
Así realizamos una aspiración de ovocitos en Fertility Care.
Así nos damos cuenta que vienen dos bebés.
Así es una primera ecografía de embarazo.
Cada [X] es una oportunidad para [emotional or clinical outcome].
Used 4×
Cada control prenatal es una oportunidad para ver cómo evoluciona una historia que comenzó mucho antes del embarazo.
Cada historia de fertilidad tiene su propio camino.
Cada imagen aporta información que nos ayuda a comprender mejor lo que ocurre.
Gracias por permitirnos ser parte de [su historia / este camino].
Used 4×
¡Gracias por permitirnos ser parte de su historia!
Gracias por permitirnos acompañarlos en este camino y por compartir una historia que inspira a muchas familias.
Gracias por permitirnos ser parte de esta historia.
Seguimos [verb]-ando [el futuro / cada historia / nuestro laboratorio].
Used 3×
Seguimos fortaleciendo nuestro laboratorio con herramientas que nos permiten acompañar cada proceso con los más altos estándares.
Seguimos construyendo el futuro de la medicina reproductiva.
Seguimos acompañando cada historia con el compromiso y el cuidado que merece.
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Strategy summary
What's working, what to fix, and what to ship next.
TL;DR
Post 15 is the entire playbook in one reel. At 1,815 likes and 50 comments it outperformed the next best post by more than 7x, and the formula is simple: a real patient, a real setback, a real result. The account already posts in that direction roughly 30% of the time, but the remaining feed is diluted by low-performing procedure explainers and equipment announcements that rarely crack 60 likes. The biggest leak is cadence. 2.1 posts per week is well below the 4-post benchmark for fertility clinics, meaning the account goes quiet for days after a strong post and loses the momentum it just earned.
The documentary series (posts 23 and 25) is an underutilized asset. Serialized storytelling builds the kind of repeat viewing and saves that the algorithm rewards, but the episodes are currently spaced irregularly and drop on low-engagement days. Posts published mid-week (Tuesday through Thursday) consistently outperform weekend drops in this dataset. The account also has no visible call-to-action rhythm tied to its strongest content, leaving conversion entirely to the bio link.
The path forward is not more variety. It is more of what already works: patient stories with named people, real timelines, and honest emotional stakes, posted consistently at 4x per week with a clear story arc across each month.
Working
4- Emotional patient outcome reels with named patients and real timelines drive outsized engagement, as seen in posts 15, 21, and 24.
- First-person ultrasound footage with audible heartbeats creates shareable, high-save moments, especially posts 7 and 13.
- Prenatal follow-up reels that close the loop on earlier fertility treatment posts build loyalty among existing followers.
- The documentary series format shows promise for repeat viewers and saves, even if per-episode likes are still modest.
Risks
5- Equipment and lab-tech posts (posts 6, 17, 27) consistently underperform and should be reduced or reframed around patient impact rather than gear specs.
- Posting cadence at 2.1 per week is too low for this niche. Gaps of 3 or more days bleed follower momentum after strong posts.
- Captions rarely include a direct call to action, leaving engaged viewers with no clear next step after watching a high-emotion reel.
- The documentary series episodes are spaced unevenly. A fixed weekly release day would build anticipation and repeat visits.
- Static location and directions posts (posts 8, 9, 18) are the weakest content in the feed and should move to Stories instead.
Ship next
5- Increase to 4 reels per week by adding one extra patient story reel and one prenatal milestone reel each week.
- Add a single soft CTA to every caption on patient story posts, for example a prompt to book a consultation via the bio link.
- Lock the documentary series to one fixed day per week, ideally Tuesday or Wednesday, and tease the next episode in the current one.
- Retire static location posts from the main feed and redistribute that content into weekly Stories with a swipe-up or DM prompt.
- Test posting patient outcome reels between 7am and 9am on Tuesdays to match the window where mid-week engagement peaks in this dataset.
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