Strategy report · Updated Aug 7, 2026
What's working for @shravanraoo on Instagram.
Shravan Rao
106K followers · 79 posts
“• Filmmaker at @beautifuldestinations • See how I create magic on @rewindwithrao • Skydiving Coach • PADI Certified Diver • Aerial Cinematographer”
Engagement rate
58.81%
Per post, last 90 days
Posts per week
0.4
Niche avg 2.0
Average likes
61.1K
1.3K avg comments
Post mix
Last 90 days · 79 posts indexed
01
Top-performing posts
The three posts pulling the most engagement in the last 90 days.
reel 521.69% engagedIdk about Maggie Noodles, but this was shot in 2mins…. . . . Shot this today at 7:30pm at Chhatrapati Shivaji Maharaj Park Ground, (also known as Shivaji Park) Mumbai on the occasion of Diwali- the show starts at 7:30 exact and ends in 2 minutes. . This Diwali i was all alone, and doom scrolling on Instagram made me want to go to Shivaji Park and film, didn’t expect a 2mins shoot would be so epic! . People in the video (tagged on the post) are Garv Yadav & Rujul. . The event initiative was by Mr. Raj Thackeray Saheb and the MNS party. Huge thanks to you for giving everyone such an amazing show! #mumbai #shivajipark #happydiwali🎉 #diwali2025 #diwalicelebration
reel 137.26% engagedA compilation of the coolest places ive been to Some of my favourite moments, frames, colours, chaos, landscapes, and memories — all packed into one film 🎥🌊🏔️🌆☀️ Had to make an edit on this track 🎶🔥 Pulled together some of my favourite shots I’ve captured across India using the Sony FX3 & A7S III 📸 along with some aerials from the good old Mavic Air 2S 🚁 Edited entirely on Adobe Premiere Pro 💻⚡️ Hope you enjoy this one ❤️✨
reel 136.24% engagedKashmir — edited in 24 hours ⏳❄️🔥 . . . Pulled an all-nighter 🌙😴❌➡️🎬⚡️ and brought this one to life 🏔️✨🌄 Feels like I should’ve cut this on this track way sooner… ⏪🎧🤯 but maybe the timing hits different now 👀💭🔥💥 From the valleys 🌿🏔️ to the skies ☁️🚁🛸 — every frame was worth it 🎥💫🙌 Filmed, Drone Cinematography & Edited by Shravan Rao 🎬📽️🚁🔥 FPV madness by my bro Shoaib Saleem aka KoshurFpv 🛸⚡️💨🔥 Featuring talent 🌟💃🕺: Franaita Jijina 💫 | Aakash Godara 🔥 | Yash Yadav ⚡️ | Benigna ✨ #kashmir #india #dhurandhartherevenge
02
Content pillars
AI-clustered themes the account posts about, with example posts pulled live from Instagram.
- 01
Cinematic Travel Films
40.00%Short-form cinematic reels shot across iconic locations like Kashmir, Hong Kong, Vietnam, and Ladakh. High production value with drone and gimbal work drives massive reach, as shown by posts 4, 17, and 3 pulling 550K, 139K, and 143K likes respectively.
03
Posting rhythm
Cadence and timing patterns over the last 12 weeks.
0.4 posts/week
Niche benchmark · 2.0/week
Best days
Tuesday · Wednesday · Sunday
Best hours
7-9am · 6-8pm
04
Signature hooks
Caption patterns the account reuses across high-performing posts.
Edited [topic] in [X] hours
Used 3×
Kashmir — edited in 24 hours ⏳❄️🔥
Kashmir — edited in 24 hours ⏳❄️🔥 . . . Pulled an all-nighter
48 hours only, yes that's the time I had, to shoot this film.
This was shot in [X] mins / hours
Used 2×
Idk about Maggie Noodles, but this was shot in 2mins….
48 hours only, yes that's the time I had, to shoot this film.
Wait for the best part!!
Used 2×
Wait for the best part!!⚠️ 48 hours only, yes that's the time I had
⚠️ATTENTION ⚠️ if your head tilts even a bit while watching this please do reshare this post!
Thanks for [milestone], here's [reward]
Used 2×
Thanks for 1mil views, as promised, here's my edit timeline!
Here's the timeline edit of my viral reel.
[Destination] from a different perspective
Used 2×
Hong Kong from a different perspective.
A compilation of the coolest places ive been to. Some of my favourite moments, frames, colours, chaos, landscapes
Unlock signature hooks
Continue to Postana to put this strategy to work with a paid content plan.
Build my content plan with Postana05
Strategy summary
What's working, what to fix, and what to ship next.
TL;DR
The single strongest lever for this account is the time-pressure hook. Posts 4, 17, and 16 all lead with a tight production window and collectively average well above 100K likes. Post 4 alone hit 549K likes by pairing a 2-minute shoot with a relatable Diwali moment. The formula is proven: constraint plus spectacle equals reach. The account does not need a new content strategy, it needs to execute this formula far more consistently.
The biggest leak is cadence. At 0.4 posts per week, the account is leaving enormous compounding gains on the table. A travel and cinematography account in this niche should sustain 2 posts per week minimum. Long gaps between posts like the stretch between 2022 and 2025 entries visible in this feed blunt algorithmic momentum even when individual posts perform well. The BTS timeline format, seen in posts 5, 15, and 18, is a low-lift way to double output without doubling shoot days, since it recycles existing footage.
Posting on Tuesdays and Wednesdays in the 6 to 8pm window aligns with when the highest-engagement posts in this set landed. April and May 2026 posts drove the strongest recent numbers, suggesting seasonal travel content in Q2 is a reliable spike period to plan around.
Working
4- Time-pressure hooks like '2 mins' or '24 hours' reliably drive outsized engagement, as proven by posts 4, 17, and 16.
- BTS edit timeline reels convert existing viral footage into a second high-engagement post with minimal extra production effort.
- Destination films with drone and gimbal work hit the highest raw like counts, particularly posts 3, 4, and 17.
- Personal narrative in captions, telling how or why a shot happened, boosts comment volume relative to like count.
Risks
4- Posting frequency is critically low at 0.4 per week. The account needs to reach at least 2 posts per week to maintain algorithmic relevance.
- Hashtag strategy is inconsistent. Some posts use 10 plus niche tags while others use none, making distribution unpredictable.
- Skydiving and indoor flying content in posts 11 and 12 lacks the cinematic production quality of travel films, creating a quality gap that may confuse the audience.
- Captions on lower-performing posts are too generic and miss the time-pressure or perspective hook that drives the top posts.
Ship next
5- Batch-shoot BTS timeline reels for every major travel film and schedule them 5 to 7 days after the hero post to double weekly output without extra travel.
- Formalize the time-pressure hook as a series. Every shoot gets a stated constraint in the first line of the caption.
- Plan a Q2 travel shoot in an iconic Indian or Southeast Asian location to repeat the April to May 2026 engagement spike deliberately.
- Standardize a hashtag set of 8 to 12 tags mixing niche cinematography tags with location tags and apply it to every post.
- Audit the skydiving pillar and either raise its production quality to match travel films or fold those stories into caption-driven personal posts rather than standalone reels.
Unlock the full strategy
Continue to Postana to put this strategy to work with a paid content plan.
Build my content plan with Postana