Strategy report · Updated Aug 7, 2026
What's working for @edwriteindonesia on Instagram.
EDWRITE - Penerbit & Akademi
10.1K followers · 991 posts
“Penerbit buku independen: fiksi • nonfiksi • akademik Editing • Layout • QRSBN/ISBN • Cetak 📚 Terbitkan bukumu sekarang Hubungi kami 👇”
Engagement rate
0.09%
Per post, last 90 days
Posts per week
0.0
Niche avg 4.0
Average likes
9
0 avg comments
Post mix
Last 90 days · 991 posts indexed
01
Top-performing posts
The three posts pulling the most engagement in the last 90 days.
carousel 0.34% engagedQuotes of The Day Jika kau ingin mengenal dunia, bacalah. Jika kau ingin dikenal dunia, menulislah.” – Pramoedya Ananta Toer #edwiteindonesia #kelasonlinemenulis #tipsmenulis #jadipenulis
image 0.33% engagedHalooo, para penulis hebat! ✨ Kabar baik! Tantangan Menulis 30 Hari resmi DIBUKA lagi hari ini! Buat kamu yang belum sempat ikut atau ingin mencoba lagi, yuk, jangan lewatkan kesempatan ini! 📌 Pendaftaran sudah dibuka! Langsung aja gabung ke grup ini dan siapkan dirimu menulis selama 30 hari penuh inspirasi ⬇⬇⬇ https://chat.whatsapp.com/DogQrFyk5WpIYcXn4CFb0C
image 0.16% engagedQuotes of the day maka tulislah sekarang juga! #tipsmenulis #menulisbuku
02
Content pillars
AI-clustered themes the account posts about, with example posts pulled live from Instagram.
03
Posting rhythm
Cadence and timing patterns over the last 12 weeks.
0.0 posts/week
Niche benchmark · 4.0/week
Best days
Saturday · Sunday · Monday
Best hours
7-9am · 6-8pm
04
Signature hooks
Caption patterns the account reuses across high-performing posts.
Sering [masalah]? [Brand] punya solusinya!!
Used 3×
Sering Mengantuk Ketika Menulis? Edwrite punya solusinya!!
Kesel Sama Tulisan Sendiri? Coba Ikuti Cara Stephen King!
Banyak penulis pemula sering terjebak dalam 3 kesalahan saat memulai menulis. Penasaran apa saja?
Kalau kamu, [pilihan A] atau [pilihan B]?
Used 3×
Menurutmu, mana yang lebih menakutkan?
Bingung pilih mana kalau lagi pengen nulis? A: Bikin cerita fiksi B: Curhat pribadi
Kalian Tim Mana?
Quotes of the Day: "[kutipan]"
Used 3×
Quotes of The Day Jika kau ingin mengenal dunia, bacalah. Jika kau ingin dikenal dunia, menulislah.
✨ Quotes of the Day ✨ Orang-orang besar sepanjang sejarah adalah mereka yang lebih banyak bekerja daripada bicara.
Quotes of the day maka tulislah sekarang juga!
Mau jadi [tujuan]? Jangan [kesalahan umum].
Used 4×
Mau jadi penulis? Jangan cuma simpan ide di kepala.
Jangan takut kalau tulisanmu belum sempurna. Semua penulis besar juga berawal dari coretan sederhana.
Langkah pertama menjadi penulis yang baik adalah mulai menulis. Tak perlu menunggu hebat atau sempurna.
Nyoba [aktivitas]? Banyak yang [masalah], coba perhatikan hal ini.
Used 2×
Nyoba nulis buku? Banyak yang semangat di awal, tapi berhenti di tengah jalan.
Mau ikut kelas menulis tapi bingung pilih yang tepat? Jangan asal daftar, pastikan kelasnya memang bisa bikin kamu berkembang.
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Strategy summary
What's working, what to fix, and what to ship next.
TL;DR
The single biggest lever for @edwriteindonesia is posting frequency. The account has 10,099 followers but is currently running at 0 posts per week, a complete content blackout that is bleeding reach and follower trust daily. When the account was active, the data shows a clear winner format: inspirational quote carousels, led by post 7 at 34 likes, nearly triple the feed average. That one format alone proves the audience responds to emotionally resonant, shareable content far more than to direct course promotions like posts 5 and 22, which bottomed out at 2 and 5 likes respectively.
Engagement volume is low across the board, averaging roughly 8 to 10 likes per post with almost no comments, which signals weak community depth. The bright spots are quote posts and challenge CTAs like post 20 at 31 likes and 2 comments, suggesting that content with a clear emotional payoff or a direct action step outperforms passive tips. The account posts no UGC and relies entirely on original content, which is a missed opportunity to build social proof.
The path forward is straightforward: rebuild a consistent 4 posts per week cadence, lead each week with a quote carousel, and fold in one engagement question and one conversion CTA. Retire low-effort solo-image posts with vague captions like post 14.
Working
4- Quote carousels from well-known authors generate the highest likes, with post 7 reaching 34 likes, the top result in the entire feed.
- Challenge and free class CTAs like post 20 earn the most comments and direct conversion signals.
- Relatable pain-point hooks such as post 9 and post 10 consistently pull above-average saves and reads from aspiring writers.
- Engagement question carousels like post 27 generate rare comment activity, which helps algorithmic reach.
Risks
5- Posting cadence is at zero, the most critical problem. The account must return to a regular schedule immediately.
- Direct promotion posts like 5 and 19 have the weakest engagement. They need a stronger benefit-first hook before any sales message.
- Comments are nearly absent across all 30 posts. Captions rarely ask a focused, easy-to-answer question that drives replies.
- Hashtag sets mix Indonesian and English tags inconsistently, which likely dilutes reach in either language audience.
- There is no UGC or community repost content. Sharing student wins or testimonials would add credibility.
Ship next
5- Publish at least 4 posts in the next 7 days to restart algorithmic distribution before follower decay sets in.
- Lead week one with a quote carousel modeled on post 7, then follow with one tips carousel, one engagement question, and one free class CTA.
- Add a single direct reply-prompt question at the end of every caption, keeping it to one option so it is easy to answer.
- Collect and repost one student writing sample or testimonial per month to build social proof without extra production cost.
- Standardize hashtags to 5 to 8 focused Indonesian-language tags per post to improve local discoverability.
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