Strategy report · Updated Aug 21, 2026
What's working for @seaplussolu on Instagram.
SEA+SOLU Hair Care
21.5K followers · 535 posts
“Healthy hair, every day. Thoughtfully formulated for strength, softness & shine. ↓ Build your ritual”
Engagement rate
0.36%
Per post, last 90 days
Posts per week
2.2
Niche avg 4.0
Average likes
1
76 avg comments
Post mix
Last 90 days · 535 posts indexed
01
Top-performing posts
The three posts pulling the most engagement in the last 90 days.
carousel 8.99% engaged🚨 NOW CLOSED - Winner has been announced 🚨 GIVEAWAY TIME ✨ Win the ritual everyone needs this summer! Healthy hair. Positive habits. Small moments of self-care. HOW TO ENTER: - Follow @seaplussolu - Like this post - Tag your friends - Bonus entry: Share this post to your stories Good luck 💙 ——— T&Cs Apply The giveaway closes on 17/06/2026. One winner will be selected and announced on 18/06/2026. The winner will be contacted via DM by the SEA+SOLU Instagram account (@seaplussolu). This giveaway is in no way sponsored by or associated with Instagram. Please note: We will never ask for personal, banking or payment details via DM. You must complete steps 1-3 to be eligible to win.
reel 1.23% engaged✨ GIVEAWAY TIME ✨ We’re so excited to be teaming up with @14_day_manicure, because healthy hair deserves healthy nails too. Together, we’ve created a prize designed to help you slow down, reset and take a little time for yourself 🥰 HOW TO ENTER: Follow @seaplussolu & @14_day_manicure Like this post Tag 3 friends Bonus entry: Share this post to your Stories One lucky winner will receive: The complete @seaplussolu Summer Hair Edit and the beautiful Nonicure routine from @14_day_manicure – skincare for your nails, designed to nourish, strengthen and care for your nails and cuticles. At @seaplussolu, we’re passionate about the skinification of haircare, bringing skincare-inspired ingredients and rituals to healthy hair. So, whether it’s wash day, cuticle care or simply carving out 20 minutes for yourself, this giveaway is all about creating small rituals that leave you feeling your best ✨ Competition closes 2nd August at 11:59pm. Winner announced 3rd August. Please note: We will never ask for your bank or payment details via DM. This giveaway is in no way sponsored, endorsed or administered by Instagram. T&Cs apply. Good luck! 💙 #seaplussolu #14daymanicure
reel 0.32% engagedA morning well spent, SISTERLY X Sea + Solu. 🌊✨ Movement, nourishment, sunshine and good company — exactly how we like to start the day. Thank you to everyone who joined us and made it so special. This is what the SISTERLY Circle is all about. 💛
02
Content pillars
AI-clustered themes the account posts about, with example posts pulled live from Instagram.
03
Posting rhythm
Cadence and timing patterns over the last 12 weeks.
2.2 posts/week
Niche benchmark · 4.0/week
Best days
Wednesday · Saturday · Friday
Best hours
8-11am · 6-8pm
04
Signature hooks
Caption patterns the account reuses across high-performing posts.
✨ GIVEAWAY TIME ✨ teaming up with [partner] to win [prizes]
Used 2×
✨ GIVEAWAY TIME ✨ We’re so excited to be teaming up with @14_day_manicure
🚨 NOW CLOSED - Winner has been announced 🚨 GIVEAWAY TIME ✨ Win the ritual
The @seaplussolu effect ✨
Used 3×
That @seaplussolu effect ✨
The @seaplussolu effect ✨
The @seaplussolu effect 💧 Noticeable difference
@sarahjessicaparker [loves/bought] @seaplussolu
Used 3×
@sarahjessicaparker bought @seaplussolu, so I bought @seaplussolu 🤩
Loved by @sarahjessicaparker 💙
[Product] is back in stock 🙏
Used 1×
The one you’ve been waiting for… our Moisture Melt Shampoo is back in stock 🙏
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Strategy summary
What's working, what to fix, and what to ship next.
TL;DR
Giveaways are the engagement rocket fuel, with post 16 hitting 1936 comments and post 8 at 265 via simple tag entries. This indie haircare brand shines in product education and celeb buzz like Sarah Jessica Parker mentions in posts 14 and 27, but 2.2 posts/week starves growth at 21k followers. Pillars around rituals and milestones keep it authentic, yet low cadence lets competitors lap them. Double cadence to 4 posts/week prioritizing Wednesdays and Saturdays to capture wellness seekers. Lean into UGC effects hooks for organic proof, turning users into advocates while events add feel-good collabs.
Working
5- Giveaways drive huge comments via tags.
- Product reels educate with clinical stats.
- Celeb endorsements build instant cred.
- Effect hooks reused for quick relatability.
- Milestones like 10k followers engage deeply.
Risks
5- Cadence too low at 2.2 posts per week.
- Few UGC reposts despite effect hooks.
- Limited hour variety misses peak times.
- Overreliance on summer themes seasonally.
- No consistent CTA beyond giveaways.
Ship next
5- Run weekly giveaways with entry rules in first line.
- Post product rituals 3x/week with clinical proof.
- Tease restocks and limited edits on Stories first.
- Boost UGC by reposting customer effects.
- Schedule all posts on Wed/Sat 8-11am.
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