Strategy report · Updated Aug 21, 2026
What's working for @beautybyced on Instagram.
Beauty by C.E.D
1.7K followers · 30 posts
“Family owned Irish beauty brand Skincare | Haircare | Makeup | Tan Proud members of @guaranteed_irl #BeautyByCED”
Engagement rate
0.23%
Per post, last 90 days
Posts per week
2.3
Niche avg 5.0
Average likes
0
4 avg comments
Post mix
Last 90 days · 30 posts indexed
01
Top-performing posts
The three posts pulling the most engagement in the last 90 days.
carousel 2.10% engagedRecommend by @britishvogue 🤍
reel 1.32% engagedMy €6 ultimate secret to healthy, dewy, hydrated skin☘️💧 @beautybyced @the_collectiveagency ad #facemask #irishseamoss #healthyskin #hydrationboost #skincare
reel 1.20% engaged“Jasmine Coconut” is now my new favorite lip oil🫦😍 @beautybyced @the_collectiveagency #lipoil #vogue #beautybyced #boujeeonabudget #xolipoil
02
Content pillars
AI-clustered themes the account posts about, with example posts pulled live from Instagram.
03
Posting rhythm
Cadence and timing patterns over the last 12 weeks.
2.3 posts/week
Niche benchmark · 5.0/week
Best days
Wednesday · Saturday · Sunday
Best hours
8-10am · 6-8pm
04
Signature hooks
Caption patterns the account reuses across high-performing posts.
[Founders] share [topic]
Used 4×
Claire and Danielle share a snippet of where BeautybyC.E.D started…
Claire and Danielle think 💭
what inspires them 🤍
Featured in [prestige pub]
Used 4×
Recommend by @britishvogue 🤍
Catch us in this months @britishvogue ✨
BTS of the photoshoot that ended up in British Vogue!
We are so grateful [for achievement]
Used 5×
We are beyond grateful...
we are so grateful to all our beautiful customers
how grateful we are to everyone
Little [tease/moment]
Used 4×
A little sneak peek of the photoshoot
Little moments of self care together🤍✨
Self care Sundays are sooo back 🤍
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Strategy summary
What's working, what to fix, and what to ship next.
TL;DR
Post-16's Vogue nod crushed with 36 comments, proving prestige partnerships skyrocket engagement for this family beauty brand. Yet 2.3 posts/week starves growth at 1665 followers; consistency is the unlock. Pillars like product spotlights (35% share, e.g., posts 2,5) convert best, blending Irish pride with glowy results in carousels that link to bio. Founder vulnerability (post 4's abuse escape) fosters loyalty but needs safer hooks. Lean into Wednesdays/Saturdays for 4x benchmark cadence, prioritizing UGC amplification to scale organically.
Working
5- Vogue features explode comments (post 16:36).
- Family founder reels engage (post 7:4 comments).
- Product carousels build desire (post 2:4 comments).
- Grateful tone resonates emotionally.
- Irish authenticity ties products home.
Risks
5- Increase post frequency from 2.3 to 5/week.
- Add CTAs to every caption.
- Diversify beyond carousels (only 40%).
- Shorten vague captions like post 9.
- Balance personal stories with products.
Ship next
5- Post 5x/week focusing on product reels.
- Tease launches like post 6 weekly.
- Partner with UGC creators like post 22.
- Run polls on founder stories.
- Link all carousels to shop.
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