Strategy report · Updated Aug 6, 2026
What's working for @schadracbastien on Instagram.
𝐒𝐜𝐡𝐚𝐝𝐫𝐚𝐜 𝐁𝐚𝐬𝐭𝐢𝐞𝐧
1.8K followers · 277 posts
“Aerial & Scenic Photography | Sports Ottawa 🇨🇦 • 𝗠𝗮𝗸𝗲 𝘁𝗵𝗲 𝘁𝗶𝗺𝗲 for your goals! 🍉 🌎 Travel • 🏋🏽♂️ Fitness & 👞 Style • 🌅 Sunsets”
Engagement rate
14.55%
Per post, last 90 days
Posts per week
0.5
Niche avg 3.0
Average likes
255
9 avg comments
Post mix
Last 90 days · 277 posts indexed
01
Top-performing posts
The three posts pulling the most engagement in the last 90 days.
reel 30.41% engagedThe clouds came down, the mountains stood still, and I finally exhaled. I didn’t know how much I needed this until I was there. 𝘍𝘶𝘯 𝘧𝘢𝘤𝘵: 𝘓𝘢𝘨𝘰𝘢 𝘥𝘰 𝘧𝘰𝘨𝘰 𝘵𝘳𝘢𝘯𝘴𝘭𝘢𝘵𝘦𝘴 𝘵𝘰 "𝘭𝘢𝘨𝘰𝘰𝘯 𝘰𝘧 𝘧𝘪𝘳𝘦," 𝘢𝘴 𝘵𝘩𝘦 𝘣𝘰𝘥𝘺 𝘰𝘧 𝘸𝘢𝘵𝘦𝘳 𝘪𝘴 𝘭𝘰𝘤𝘢𝘵𝘦𝘥 𝘪𝘯𝘴𝘪𝘥𝘦 𝘢 𝘷𝘰𝘭𝘤𝘢𝘯𝘪𝘤 𝘤𝘳𝘢𝘵𝘦𝘳. 📍 Lagoa do Fogo, Ribeira Grande, Ilha de São Miguel, Azores, Portugal #canadiancreator #azorestravel #viajeros #fernweh #voyageur
reel 29.97% engagedWhen calmness is cultivated, disturbance finds no place to linger. The light feels warmer, when its clarity is unobstructed. 📍 Ponta de São Lourenço, Caniçal, Madeira, Portugal
carousel 28.59% engagedNature has a way of colouring the perfect painting. Swipe through this golden-hour sunset in Ottawa. No filters, just a touch of saturation to highlight the glow. Three slices of light, one final reveal. A carousel unfolding in real time. 📍 Nepean / Kanata, Ottawa, Ontario, Canada 🌅
02
Content pillars
AI-clustered themes the account posts about, with example posts pulled live from Instagram.
03
Posting rhythm
Cadence and timing patterns over the last 12 weeks.
0.5 posts/week
Niche benchmark · 3.0/week
Best days
Sunday · Wednesday · Saturday
Best hours
6-9pm · 7-9am
04
Signature hooks
Caption patterns the account reuses across high-performing posts.
Have you ever [stumbled on / stepped into] [unexpected moment]?
Used 3×
Have you ever stumbled on a moment like this? While reviewing aerial footage of the geysers in Furnas, I was focused on capturing the rising fumes, until something unexpected happened.
Have you ever stepped into the enchanted laurel tree forest of Madeira? A place where clouds turn to fog and silence feels alive.
I didn't expect to find anything. But something found me.
I didn't know how much I needed this until I was [there / in it].
Used 4×
I didn't know how much I needed this until I was there.
But what I didn't expect was how the journey would shift me.
Never thought I'd hike a volcanic ridge in Madeira to relax, while watching boats and fish farms in the Atlantic Ocean.
☝🏽 [Imperative action]: [payoff or reward].
Used 5×
☝🏼 Travel now, this view deserves to be seen in person.
☝🏽 Joy arrives with CALM tides. Surrender your worries to the waves and enjoy the sunset.
☝🏽 An easy run is the backbone of your training plan. Strong runners build by training smarter.
Read the first letters [top to bottom / bottom to top] — acrostic reveal.
Used 3×
☝🏽 Read the first letters bottom to top
You have the freedom to enjoy nature tonight. Keep time for moments that honour this light.
It's about time that we ☝🏼_______ the exoskeletons that shrink us, and build new ones worthy of our growth.
Que saudade de [place] — nostalgic sign-off for travel posts.
Used 3×
Saudade de Madeira
Que saudade de Madeira
Que saudade de Madeira. Fanal Forest.
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Strategy summary
What's working, what to fix, and what to ship next.
TL;DR
@SchadracBastien's strongest lever is cinematic Atlantic travel content, which accounts for roughly 38% of posts and contains every top performer: post 11 at 537 likes, post 21 at 531, post 9 at 483, and post 24 at 490. These four posts alone average 510 likes, more than five times the account median. The creative formula works: wide drone or golden-hour visuals plus a short, emotionally loaded caption with a concrete location tag.
The biggest leak is cadence. 0.5 posts per week is roughly six times below the 3-post benchmark for this niche, and the gap between some posts stretches to eight or more weeks. At this frequency the algorithm stops distributing even strong content. A second leak is engagement on non-travel pillars: cycling and running reels like post 7 (125 likes) and post 26 (91 likes) underperform the account average despite solid production.
The fix is not more content types, it is more of what already converts. Doubling Atlantic travel output to 2 posts per week, stacking the acrostic hook format (which appears in the top-10 posts), and publishing between 6 and 9 pm on Sundays and Wednesdays would compound reach without changing the creative voice.
Working
4- Drone and golden-hour travel reels from Madeira and the Azores consistently hit 400 to 537 likes, far above the account median.
- Acrostic caption format creates a scroll-stopping puzzle that rewards viewers who read to the end, lifting watch time.
- Specific location tags paired with local facts add credibility and attract destination-search traffic.
- Personal vulnerability moments, like post 21's exhale line, generate strong comment volume relative to follower count.
Risks
4- Posting frequency must increase from 0.5 to at least 2 to 3 posts per week to maintain algorithmic momentum.
- Fitness and running content underperforms; reduce its share or tie it more explicitly to travel and landscape visuals.
- Captions on lower-performing posts are too long and essay-like without a clear hook in the first line.
- No use of Instagram Collab posts or location-based tagging of tourism boards, missing a free amplification channel.
Ship next
5- Batch-edit and schedule a backlog of Atlantic travel footage to hit at least 2 posts per week for the next 8 weeks.
- Test a short-caption version of the acrostic hook format, keeping the riddle but capping copy at 6 lines, on the next 3 reels.
- Tag the regional tourism accounts for Madeira and the Azores on every travel post to increase organic reach.
- Repurpose the top 5 performing reels as Reels remixes or updated versions with new location context to re-enter the feed.
- Post the next cycling or running reel only if it opens with a scenic location visual, not a workout-only clip.
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