Strategy report · Updated Aug 6, 2026
What's working for @renandiegooficial on Instagram.
Renan Diego | Investimentos
532K followers · 6.3K posts
“💰 Treinamento Aprenda a Investir Para quem quer Investir com segurança e fazer o dinheiro render. 📅 24/08 | Reserve a sua vaga 👇”
Engagement rate
0.02%
Per post, last 90 days
Posts per week
2.2
Niche avg 5.0
Average likes
89
6 avg comments
Post mix
Last 90 days · 6,280 posts indexed
01
Top-performing posts
The three posts pulling the most engagement in the last 90 days.
image 0.22% engagedQuer saber para onde você vai? Basta olhar com quem você tem andado!!! @geracaodevalor @joeljota @caiocarneiro gratidão por me permitir crescer a cada dia ao lado de vocês!!! Ninguém nasce pobre nem rico, nós só nascemos!!! Mas o ambiente e as pessoas nos ensinam a ser pobre ou rico. A decisão é sempre nossa!!! E aí com quem você tem andado? #investimentos #produtividadefinanceira #sejafoda #geracaodevalor #otrabalhodevolve #financaspessoais
carousel 0.05% engagedRecebeu R$ 300 mil, mas não sabe como investir e fazer esse dinheiro gerar uma renda para você? Arraste e confira o que eu faria com R$ 300 mil. Se você quer aprender a investir na prática com segurança e rentabilidade, participe do próximo treinamento Aprenda a Investir. Clique no link da bio @renandiegooficial e se inscreva! #investimentos #nubank #educacaofinanceira #independenciafinanceira #mentemilionaria #investirmelhor
carousel 0.04% engagedClique aqui 👉 @renandiegooficial pra aprender a investir! Se você acabou de me seguir, mas ainda não me conhece... arrasta pro lado! Hoje eu ajudo milhares de pessoas a organizar seus investimentos e construir Independência Financeira. Se você também quer aprender a investir com segurança, participe do treinamento Aprenda a Investir. Serão 4 aulas ao vivo comigo, onde eu vou te ensinar o caminho para estruturar seus investimentos. Clique no link da bio @renandiegooficial e garanta sua vaga. #liberdadefinanceira #independênciafinanceira #dicasfinanceiras
02
Content pillars
AI-clustered themes the account posts about, with example posts pulled live from Instagram.
03
Posting rhythm
Cadence and timing patterns over the last 12 weeks.
2.2 posts/week
Niche benchmark · 5.0/week
Best days
Sunday · Monday · Wednesday
Best hours
7-9am · 6-8pm
04
Signature hooks
Caption patterns the account reuses across high-performing posts.
Quer saber quanto rende R$ [X] em [place/asset]?
Used 3×
Quer saber quanto rende R$ 150 mil em diferentes bancos digitais? Veja nesse post.
Veja quanto você teria recebido de rendimentos só em agosto: Se você tivesse investido R$ 3.000 teria recebido R$ 39,90
Se você investir R$ 500 por mês e aumentar esse valor em apenas 10% ao ano, o tempo e os juros compostos farão o resto.
Se eu tivesse R$ [X] hoje, é isso que eu faria!
Used 3×[Name] tinha R$ [X] e rendia [Y]. Depois de [action], passou a render [Z].
Used 2×Comente [WORD] e você pode receber [benefit].
Used 2×Clique no link da bio @renandiegooficial e [action].
Used 5×Unlock signature hooks
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Strategy summary
What's working, what to fix, and what to ship next.
TL;DR
The single strongest lever on this account is the concrete money transformation format. Posts 9 and 6, which show exactly how much a real client earned before and after, generated the best comment rates in the recent window and prove that precise numbers outperform every other approach here. The social proof carousel at post 14 (222 likes, 21 comments) and the "who am I" carousel at post 4 (188 likes, 20 comments) confirm that carousels with specific figures consistently beat reels on this account, despite reels dominating the posting mix.
The biggest leak is the Bariloche lifestyle cluster. Posts 13, 15, 19, 21, 25, and 26 account for roughly six of the last thirty posts and average under 50 likes each, well below the account's potential. Family travel content is not converting engagement or driving CTA clicks, yet it is consuming nearly a quarter of the feed. At 2.2 posts per week, every wasted slot is expensive.
The course promotion reels (posts 8, 22) are pulling under 10 likes each, a sign the hard-sell format is fatiguing the audience. Replacing those with result-led carousels that end in a soft CTA would likely lift both reach and conversion.
Working
4- Carousels with exact reais figures for client results drive the highest comments and saves, as seen in posts 14 and 4.
- The 'how I would invest R$X' hook in posts 3, 14, and 24 is a proven formula that triggers saves and shares.
- Motivational content tagged with @geracaodevalor style tagging (post 17) can spike likes when distribution is wider.
- Market update posts on timely events like the Selic cut (post 12) position the account as a credible current source.
Risks
5- Cut lifestyle travel reels from ~6 posts per cycle to 1 or 2 max, and anchor them to a financial lesson or payoff.
- Hard-sell training posts (posts 8, 22) are generating under 10 likes each and need a result-first hook before the CTA.
- Posting cadence at 2.2 per week is below the 5-per-week benchmark for finance education, limiting algorithmic reach.
- Market update images (posts 0, 12) lack a clear next step, add a comment prompt or carousel swipe to improve interaction.
- Reels average far lower engagement than carousels here, so the current reel-heavy mix is misaligned with what the audience rewards.
Ship next
5- Publish two client transformation carousels per week using the exact before-and-after reais format from posts 9 and 6.
- Test a comment-trigger reel with a keyword CTA like 'comment SELIC' to qualify leads and boost algorithmic distribution.
- Consolidate all Bariloche-style lifestyle content into one monthly personal post, freeing slots for educational carousels.
- Increase total posting to 4 to 5 times per week to match the finance education niche benchmark and regain reach.
- Create a recurring 'how I would invest R$X' series as a named weekly format to build audience habit and search discovery.
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