@renandiegooficial Instagram analysis · Engagement, top posts & strategy · Postana
Postana

Strategy report · Updated Aug 6, 2026

What's working for @renandiegooficial on Instagram.

Renan Diego | Investimentos avatar

Renan Diego | Investimentos

532K followers · 6.3K posts

“💰 Treinamento Aprenda a Investir Para quem quer Investir com segurança e fazer o dinheiro render. 📅 24/08 | Reserve a sua vaga 👇”

Engagement rate

0.02%

Per post, last 90 days

Posts per week

2.2

Niche avg 5.0

Average likes

89

6 avg comments

Post mix

Last 90 days · 6,280 posts indexed

Reels 60%
Carousels 23%
Static 17%
UGC reposts 0%

01

Top-performing posts

The three posts pulling the most engagement in the last 90 days.

Post 1 image 0.22% engaged

Quer saber para onde você vai? Basta olhar com quem você tem andado!!! @geracaodevalor @joeljota @caiocarneiro gratidão por me permitir crescer a cada dia ao lado de vocês!!! Ninguém nasce pobre nem rico, nós só nascemos!!! Mas o ambiente e as pessoas nos ensinam a ser pobre ou rico. A decisão é sempre nossa!!! E aí com quem você tem andado? #investimentos #produtividadefinanceira #sejafoda #geracaodevalor #otrabalhodevolve #financaspessoais

1.1K 76
Post 2 carousel 0.05% engaged

Recebeu R$ 300 mil, mas não sabe como investir e fazer esse dinheiro gerar uma renda para você? Arraste e confira o que eu faria com R$ 300 mil. Se você quer aprender a investir na prática com segurança e rentabilidade, participe do próximo treinamento Aprenda a Investir. Clique no link da bio @renandiegooficial e se inscreva! #investimentos #nubank #educacaofinanceira #independenciafinanceira #mentemilionaria #investirmelhor

222 21
Post 3 carousel 0.04% engaged

Clique aqui 👉 @renandiegooficial pra aprender a investir! Se você acabou de me seguir, mas ainda não me conhece... arrasta pro lado! Hoje eu ajudo milhares de pessoas a organizar seus investimentos e construir Independência Financeira. Se você também quer aprender a investir com segurança, participe do treinamento Aprenda a Investir. Serão 4 aulas ao vivo comigo, onde eu vou te ensinar o caminho para estruturar seus investimentos. Clique no link da bio @renandiegooficial e garanta sua vaga. #liberdadefinanceira #independênciafinanceira #dicasfinanceiras

188 20

02

Content pillars

AI-clustered themes the account posts about, with example posts pulled live from Instagram.

  1. 01

    Investment Education

    30.00%

    Carousels and reels that teach how to invest in specific assets like FIIs, CDBs, and Tesouro Selic. These posts drive the highest engagement because they deliver concrete, actionable financial data that followers can act on immediately.

  2. 02

    Client Results / Social Proof

    17.00%

    Stories of real clients like Sergio and Tais who improved returns after consulting with the team. They work because they quantify the gain in precise reais, making the transformation feel tangible and credible.

  3. 03

    Course and Training Promotion

    20.00%

    Direct-response posts pushing signups for Aprenda a Investir and Jornada Acelera ProFad. They use urgency, benefit lists, and bio link CTAs. Engagement is lower but they serve a clear conversion goal.

  4. 04

    Lifestyle and Family

    20.00%

    Reels and carousels showing family travel, particularly the Bariloche trip, framed as proof of financial freedom. They humanize the account and reinforce the aspirational identity of the brand.

  5. 05

    Mindset and Motivation

    10.00%

    Short reels and images with motivational messages about wealth mindset, dreams, and personal environment. They attract broad reach but tend to generate weaker comments and saves than educational content.

  6. 06

    Market Updates

    7.00%

    Image posts reacting to macro events like a Selic rate cut or specific fund performance figures. They position Renan Diego as a timely and knowledgeable source, though current execution lacks strong CTAs.

03

Posting rhythm

Cadence and timing patterns over the last 12 weeks.

2.2 posts/week

Niche benchmark · 5.0/week

-56% above benchmark
2026-W21 2026-W32

Best days

Sunday · Monday · Wednesday

Best hours

7-9am · 6-8pm

04

Signature hooks

Caption patterns the account reuses across high-performing posts.

Quer saber quanto rende R$ [X] em [place/asset]?

Used 3×
  • Quer saber quanto rende R$ 150 mil em diferentes bancos digitais? Veja nesse post.

  • Veja quanto você teria recebido de rendimentos só em agosto: Se você tivesse investido R$ 3.000 teria recebido R$ 39,90

  • Se você investir R$ 500 por mês e aumentar esse valor em apenas 10% ao ano, o tempo e os juros compostos farão o resto.

Se eu tivesse R$ [X] hoje, é isso que eu faria!

Used 3×
  • Se eu tivesse R$ 90 mil hoje, é isso que eu faria!

  • Recebeu R$ 300 mil, mas não sabe como investir? Arraste e confira o que eu faria com R$ 300 mil.

  • Assim que eu diversificaria uma carteira de R$100k em FIIs.

[Name] tinha R$ [X] e rendia [Y]. Depois de [action], passou a render [Z].

Used 2×
  • O Sérgio tinha R$ 90 mil investidos na poupança. O rendimento? Só R$ 8.756,94 por ano. Com a nova carteira, subiu para R$ 15.061,04.

  • A Taís descobriu isso na prática: com um diagnóstico financeiro, ela saiu da estagnação e passou a lucrar mais de R$ 6 mil a mais por ano.

Comente [WORD] e você pode receber [benefit].

Used 2×
  • comente ANÁLISE aqui embaixo. Você pode receber um diagnóstico financeiro

  • Clique aqui @renandiegooficial pra aprender a investir! Se você acabou de me seguir, mas ainda não me conhece... arrasta pro lado!

Clique no link da bio @renandiegooficial e [action].

Used 5×
  • Clique no link da bio @renandiegooficial e se inscreva!

  • Clique no link da bio @renandiegooficial e garanta agora a sua vaga no Aprenda a Investir.

  • As inscrições para o Aprenda a Investir estão oficialmente abertas! Se você não conseguiu participar da última turma, essa é a sua oportunidade.

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05

Strategy summary

What's working, what to fix, and what to ship next.

TL;DR

The single strongest lever on this account is the concrete money transformation format. Posts 9 and 6, which show exactly how much a real client earned before and after, generated the best comment rates in the recent window and prove that precise numbers outperform every other approach here. The social proof carousel at post 14 (222 likes, 21 comments) and the "who am I" carousel at post 4 (188 likes, 20 comments) confirm that carousels with specific figures consistently beat reels on this account, despite reels dominating the posting mix.

The biggest leak is the Bariloche lifestyle cluster. Posts 13, 15, 19, 21, 25, and 26 account for roughly six of the last thirty posts and average under 50 likes each, well below the account's potential. Family travel content is not converting engagement or driving CTA clicks, yet it is consuming nearly a quarter of the feed. At 2.2 posts per week, every wasted slot is expensive.

The course promotion reels (posts 8, 22) are pulling under 10 likes each, a sign the hard-sell format is fatiguing the audience. Replacing those with result-led carousels that end in a soft CTA would likely lift both reach and conversion.

Working

4
  • Carousels with exact reais figures for client results drive the highest comments and saves, as seen in posts 14 and 4.
  • The 'how I would invest R$X' hook in posts 3, 14, and 24 is a proven formula that triggers saves and shares.
  • Motivational content tagged with @geracaodevalor style tagging (post 17) can spike likes when distribution is wider.
  • Market update posts on timely events like the Selic cut (post 12) position the account as a credible current source.

Risks

5
  • Cut lifestyle travel reels from ~6 posts per cycle to 1 or 2 max, and anchor them to a financial lesson or payoff.
  • Hard-sell training posts (posts 8, 22) are generating under 10 likes each and need a result-first hook before the CTA.
  • Posting cadence at 2.2 per week is below the 5-per-week benchmark for finance education, limiting algorithmic reach.
  • Market update images (posts 0, 12) lack a clear next step, add a comment prompt or carousel swipe to improve interaction.
  • Reels average far lower engagement than carousels here, so the current reel-heavy mix is misaligned with what the audience rewards.

Ship next

5
  • Publish two client transformation carousels per week using the exact before-and-after reais format from posts 9 and 6.
  • Test a comment-trigger reel with a keyword CTA like 'comment SELIC' to qualify leads and boost algorithmic distribution.
  • Consolidate all Bariloche-style lifestyle content into one monthly personal post, freeing slots for educational carousels.
  • Increase total posting to 4 to 5 times per week to match the finance education niche benchmark and regain reach.
  • Create a recurring 'how I would invest R$X' series as a named weekly format to build audience habit and search discovery.

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