Strategy report · Updated Jul 29, 2026
What's working for @ryanbsoccer on Instagram.
Ryan Bikdash
90K followers · 301 posts
“🇱🇧🇨🇦🇺🇸 Footballer & Content Creator Seattle📍 Tiktok (211K+) 📥: [email protected]”
Engagement rate
27.71%
Per post, last 90 days
Posts per week
2.1
Niche avg 5.0
Average likes
24.7K
190 avg comments
Post mix
Last 90 days · 301 posts indexed
01
Top-performing posts
The three posts pulling the most engagement in the last 90 days.
reel 505.35% engagedRate the touch #football #soccer #footy #skills
reel 106.72% engagedUnder the Lights 💫 #football #soccer #footy #skills
reel 72.82% engagedEvery match. Every emotion. The real game begins with Hisense. ⚽️ Try it here: https://rgb-mood-pitch.hisensefwc26.com/ @hisensesports #Hisense #HisenseRGBMoodPitch #RealGameBeginsWithHisense #InnovatingABrighterLife #FIFAWorldCup
02
Content pillars
AI-clustered themes the account posts about, with example posts pulled live from Instagram.
- 04
Nostalgia & Throwback
7.00%Posts anchored to a specific past moment, team, or era in the creator's career. The Real Madrid 2017 post is a clear example. They tap into football culture and tend to pull strong emotional reactions.
03
Posting rhythm
Cadence and timing patterns over the last 12 weeks.
2.1 posts/week
Niche benchmark · 5.0/week
Best days
Thursday · Sunday · Monday
Best hours
6-9pm · 10pm-12am
04
Signature hooks
Caption patterns the account reuses across high-performing posts.
Rate [the/my] [skill/touch/finish]
Used 9×
Rate the touch #football #soccer #footy #skills
Rate the finish | #football #soccer #footy #skills
Rate my touch #football #soccer #footy #skills
Rate the skills
Used 3×
Rate the skills #football #soccer #worldcup #skills
rate the skills #football #soccer #footballskills
rate the skills#football #soccer #footy #skills
[Descriptive mood/setting] + hashtag block
Used 4×
late night touches #football #soccer #footy #skills
Late night football #football #soccer #footy #skills
this pitch is so beautiful #football #soccer #footballskills
New [gear/boots] from @[brand] + code or CTA
Used 3×
New boots from @soccerdotcom #football #worldcup #soccer #skills
10/10 Kits from @fptsportz code: RB10 Use: RB10
Upgrading the boots with @teamvktry | #football #vktrypartner #soccer #ad
[Personal/nostalgic statement] #football #soccer
Used 4×
I wanna go back home #football #soccer #skills #footballskills
home #football #soccer #footy #skills
Real Madrid 2017 #football #soccer #realmadrid #skills
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Strategy summary
What's working, what to fix, and what to ship next.
TL;DR
The single biggest lever for @ryanbsoccer is the "Rate the touch" hook. Post 29 alone pulled 449,727 likes and 5,046 comments using that exact caption, and posts 0, 2, and 10 confirm the pattern repeats with consistent comment volume. The account's organic skills content massively outperforms its sponsored posts: the Hisense deal (post 19, 65,523 likes) performed well partly due to World Cup timing, but the VKTRY boots post (post 26) managed only 782 likes, suggesting brand deals need tighter creative alignment with the rating mechanic to hold audience attention.
The biggest leak is thin captions. Roughly 40% of posts are pure hashtag blocks with no caption text at all, stripping away the comment prompt that drives the account's best numbers. The atmosphere posts (post 1, 95,907 likes; post 11, 16,189 likes) show that mood and setting work when given even a single line of copy. The nostalgia angle (post 3, 33,039 likes) is significantly underused at roughly 7% of content.
At 2.1 posts per week, the account is well below the 5-post benchmark for this niche, limiting compounding reach. Posting more frequently while protecting the rating hook format and adding one nostalgia post per week would address both the frequency gap and the content diversity gap at the same time.
Working
4- The 'Rate the touch' or 'Rate the finish' caption hook consistently drives comments and has produced the account's highest-performing post at 449,727 likes.
- Atmosphere and mood reels, such as posts 1 and 11, punch well above average when paired with even a brief line of copy.
- Nostalgia content like post 3 generates strong engagement and differentiates the account from generic skills pages.
- Brand deals tied to World Cup or culturally relevant moments, like post 19, can perform well when the timing aligns with audience interest.
Risks
5- Roughly 40% of posts use zero caption text beyond hashtags, removing the comment prompt that powers top posts.
- Posting frequency at 2.1 per week is less than half the healthy benchmark of 5 per week for this niche.
- Sponsored posts like post 26 underperform because the creative does not use the rating mechanic that the audience is trained to respond to.
- The hashtag set is nearly identical across every post, which limits discovery across different audience segments.
- Nostalgia and throwback content is used in only one post out of thirty, despite strong evidence it performs.
Ship next
5- Add a rating prompt ('Rate 1-10', 'Rate the touch') to every skills reel caption, even on sponsored posts, to maintain comment velocity.
- Increase posting cadence to at least 4 to 5 reels per week by batching filming sessions and scheduling in advance.
- Dedicate one post per week to a nostalgia or throwback format, referencing a specific year, club, or career moment.
- Test a rotating hashtag strategy, swapping in niche tags like #futsal, #streetfootball, or #freekick on alternate posts to reach new sub-audiences.
- Brief brand partners on the rating hook format so sponsored integrations, like boots or kits, use a 'Rate the boots 1-10' style CTA instead of a passive product mention.
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