@anthonybrennercoaching Instagram analysis · Engagement, top posts & strategy · Postana
Postana

Strategy report · Updated Jul 29, 2026

What's working for @anthonybrennercoaching on Instagram.

Anthony Brenner avatar

Anthony Brenner

71.6K followers · 464 posts

“Master Ball Striking & Holistic Performance Coach Club Consultant | Coach Educator | Published Author Former Pro | Academy Scout 🇺🇸🇩🇪🇪🇸🇨🇷 DM to collab”

Engagement rate

8.05%

Per post, last 90 days

Posts per week

1.9

Niche avg 4.0

Average likes

5.7K

27 avg comments

Post mix

Last 90 days · 464 posts indexed

Reels 96%
Carousels 0%
Static 0%
UGC reposts 4%

01

Top-performing posts

The three posts pulling the most engagement in the last 90 days.

Post 1 reel 108.09% engaged

Pros pay attention! A 2009 player from Charlotte headed to IMG told me he wanted to hit 70-yard long balls. Over the next 10 days, he drove 18 total hours for 6 hours of training. Pretty simple: If it’s important enough, you’ll put in the work. If it’s not, you won’t. For him, it clearly was. Now look at the result. I can promise you, even if you think your long balls are good they can be better….even all you pros. I see players in the world cup that with slight adjustments could hit 80 yard balls #soccertraining #goalkeeper #soccerskills #footballskills #footballtraining

77.3K 121 437.2K
Post 2 reel 22.58% engaged

Want to generate more power on your laces shots? Try this. This simple training exercise—placing the ball against a pad—does far more than just build power. It teaches you what clean, solid contact should actually feel like on the hard bone across the top of your foot while allowing you to get a huge number of quality repetitions without constantly chasing balls. Additional benefits include: • Training your nervous system to strike the ball with greater force. • Developing a locked ankle and properly pointed toe. • Learning to get your knee over the ball to keep your shots below the crossbar. • Teaching your knee to finish toward your target, helping engage your quadriceps—the primary source of speed and force in a power strike. • Providing immediate sensory feedback so every repetition has purpose. Sometimes the fastest way to improve isn’t adding complexity—it’s creating an environment that lets you feel the correct technique over and over until it becomes automatic. Quality repetitions create quality technique. Quality technique creates consistent power.#soccertraining #footballtraining #playerdevelopment #soccerskills #footballskills

16K 164 14.2K
Post 3 reel 16.33% engaged

What separates a good center back from one that controls the game? It’s not just defending… it’s reading what the game needs and the distribution to execute. 2005 Brendan Lauder, fresh off seasons in Norway and Ireland, is home briefly before heading to Spain in August. Our focus has been simple but deep—mastering the full spectrum of passing required at the highest level. Today we broke down 8–10 real game scenarios and explored every viable option: angles, weight, spin, trajectory, and decision timing. The truth is, what separates the top passers in the world from everyone else is their ability to hit any pass—with either foot, using any surface, to virtually any space on the field—based on what the game is asking of them in that exact moment. When you unlock that level of freedom, the game opens up. Pressure becomes solvable. Options multiply. Creativity emerges. And here’s the part most people overlook… 4 months. 4 days per week. 200+ passes per day. That’s over 12,800 passes deliberately trained. This is what it takes. This is where the game slows down. This is where control is built. World-class isn’t just talent—it’s clarity, intention, and repetition in the moments that matter. “Passing with all surfaces and spin is a lost art” #soccertraining #youthsoccer #soccerlife #footballtraining #soccerskills

11.6K 45 95.4K

02

Content pillars

AI-clustered themes the account posts about, with example posts pulled live from Instagram.

  1. 01

    Single-Variable Technique Fix

    45.00%

    Short-form coaching reels that isolate one mechanical flaw and show the before/after correction. Works because the narrow focus is credible, easy to apply, and creates a clear takeaway that viewers can test immediately.

  2. 02

    Client Session Highlight

    25.00%

    On-location training clips featuring named players traveling significant distances to work with Anthony. The travel detail and player backstory signal demand and social proof, which drives aspirational engagement.

  3. 03

    Training Tool and Protocol

    15.00%

    Structured how-to reels presenting multi-step drills or creative training tools. These posts perform well when a numbered protocol or visual constraint makes the method feel immediately repeatable.

  4. 04

    Mental and Mindset Coaching

    8.00%

    Posts addressing the psychological side of performance, including error-reset rituals and focus under pressure. A smaller pillar today but one that differentiates the account from purely technical coaching content.

  5. 05

    Pro and Elite Player Work

    7.00%

    Reels explicitly featuring professional or high-level players to establish authority at the top of the market. The professional context elevates perceived coaching value and attracts serious players and parents.

03

Posting rhythm

Cadence and timing patterns over the last 12 weeks.

1.9 posts/week

Niche benchmark · 4.0/week

-53% above benchmark
2026-W20 2026-W31

Best days

Sunday · Monday · Saturday

Best hours

7-9am · 12-2pm

04

Signature hooks

Caption patterns the account reuses across high-performing posts.

Most players are taught [X]. At the highest level, that's only the beginning.

Used 3×
  • Most players are taught that the purpose of the first touch is simply to keep the ball close. At the highest levels, that's only the beginning.

  • Most players are taught to 'kill' their first touch. I teach them to create their next action.

  • It's amazing how simple accurate passing really is, yet it's one of the least taught skills in the game.

The problem wasn't [X]. It was [Y].

Used 4×
  • The problem wasn't power. It wasn't ball contact. It wasn't his approach angle or body position. It was consistency.

  • Instead of rebuilding her technique, we simply decreased the angle of her approach.

  • Sometimes the biggest improvement comes from what you stop doing.

Sometimes it's not [X]. Sometimes it's simply one invisible detail.

Used 3×
  • Sometimes it's not more repetitions. Sometimes it's not more strength. Sometimes it's simply one invisible detail.

  • Sometimes the biggest improvements don't come from working harder… They come from removing what doesn't belong.

  • Sometimes the best coaching tools aren't expensive… they're creative.

A [player background] player wanted to [goal]. Here's what we found.

Used 5×
  • A 2009 player from Charlotte headed to IMG told me he wanted to hit 70-yard long balls. Over the next 10 days, he drove 18 total hours for 6 hours of training.

  • After a lengthy recovery from a knee injury, I had the opportunity to work with an incredibly talented college player from British Columbia, we met in Denver.

  • This incredibly talented young player drove up from Charlotte this morning with one goal: improve the accuracy of his power shots.

Want to [outcome]? Try this.

Used 2×
  • Want to generate more power on your laces shots? Try this.

  • One of the biggest misconceptions in power shooting is believing that accuracy is determined only by where you strike the ball. It isn't.

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05

Strategy summary

What's working, what to fix, and what to ship next.

TL;DR

The single clearest lever for this account is viral outlier replication. Post 2 earned 77,261 likes and post 14 earned 16,003 likes against a feed average closer to 1,500, yet the posting cadence of 1.9 reels per week means there are too few swings to reliably reproduce that outcome. The account already owns a strong coaching voice and a proven hook library, but volume is the bottleneck. The biggest leak is recency collapse. Seven of the eight most recent posts (indices 1 through 10, July 2026) averaged only 454 likes, compared to a mid-feed average above 3,000 for May and June posts. That gap points to two problems: posting frequency dropped right when momentum was building, and recent captions lean toward nuanced technique detail that rewards existing fans but does not hook cold audiences the way post 14's pad-drill visual or post 2's 18-hour drive narrative did. The pillars are well structured, with single-variable technique fixes carrying roughly 45 percent of content and doing the heaviest engagement work. Mental coaching (post 10) is underweighted and untested at scale, which makes it a low-risk expansion slot. Consistency in posting days also matters. High-engagement posts cluster around Sunday through Tuesday drops, suggesting an audience that engages early in the week.

Working

4
  • Reels with a single concrete mechanical fix and a visible before/after result consistently outperform multi-point instructional posts.
  • Storytelling hooks that include player travel distance or backstory (post 2, post 7) create narrative tension that holds attention past the first three seconds.
  • Numbered protocols and named tools like the Blade of Grass Reset (post 10) or the pad drill (post 14) make the method feel proprietary and shareable.
  • Posts that challenge a common belief first, then deliver a counter-intuitive fix, generate stronger comment activity than purely instructional formats.

Risks

5
  • Cadence is too low at 1.9 posts per week. This niche supports 4 posts per week without audience fatigue and the account needs more attempts to hit outliers.
  • Recent posts bury the visual hook. The first frame must show the problem or the result, not a wide shot of a player standing on a field.
  • Caption openings in July 2026 posts (indices 1, 3, 9) start with context instead of conflict. Lead with the problem or the counter-intuitive claim in line one.
  • The mental and mindset pillar has only one post (index 10). It is a clear differentiator that no competitors own and it deserves at least one slot per month.
  • No strong call to action pattern exists across posts. Adding one consistent CTA tied to a free resource or DM offer would convert high-reach outliers into leads.

Ship next

5
  • Increase to 4 reels per week immediately. Batch-film two extra sessions per travel trip to fill the gap without added travel cost.
  • Audit the first frame of every reel before posting. The thumbnail must show the flaw, the tool, or the result, not a neutral stance.
  • Rewrite the first line of every caption to open with the problem or the surprising claim. Move player backstory to line three or later.
  • Publish one mental coaching reel per month using the Blade of Grass Reset or a similar named concept to start building that sub-brand.
  • Add a single consistent CTA to the top five highest-reach posts directing viewers to DM a keyword for a free technique checklist, then measure lead volume over 30 days.

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