Strategy report · Updated Aug 30, 2026
What's working for @RMNXL.co on Instagram.
RYAN Ⓜ️ NØRRIS •
1.9K followers · 56 posts
“Music • Meaning • Memories Momentum • Motion”
Engagement rate
4.33%
Per post, last 90 days
Posts per week
0.9
Niche avg 3.0
Average likes
75
7 avg comments
Post mix
Last 90 days · 56 posts indexed
01
Top-performing posts
The three posts pulling the most engagement in the last 90 days.
carousel 28.07% engagedTouch The Sky 2025 NCCU Homecoming The Lenny 555 @9thwonder @djwallysparks_ @ryanmnorris @djrem.e @trueschoolcorp @fasssauntielounge @thelenny555 #TheSolution #LinkInBio
image 10.37% engagedForever in your hearts, now also now in print. Thank you in advance for reading. Thank you again for being here. @voyagebaltimore thank you for having me. Link in bio: “Meet Ryan”
image 8.48% engagedno greater feeling than being yourself. imagine me feeling better than i look.
02
Content pillars
AI-clustered themes the account posts about, with example posts pulled live from Instagram.
03
Posting rhythm
Cadence and timing patterns over the last 12 weeks.
0.9 posts/week
Niche benchmark · 3.0/week
Best days
Wednesday · Friday · Sunday
Best hours
4-6pm · 5-9pm · 7-9pm
04
Signature hooks
Caption patterns the account reuses across high-performing posts.
[insight]. 9.12.26
Used 5×
what you build outlives what you buy. 9.12.26
energy can take on many forms but it cannot be created, nor destroyed. 🧱 x 🧱 9.12.26 #RMNXL
the calm before the storm. 🧱 x 🧱 9.12.26 #RMNXL
[story] lifelong connections
Used 4×
The portfolio is mostly people. These investments appreciate differently. CONNECTION.
Time is not a fair measuring tool for connection.
“…but do you got bars??” But ultimately, it led to lifelong connections
[milestone] [years/days] [ago/to]
Used 4×
there are roughly 44 days ‘til Homecoming, #NCCU Eagles!
Happy HouR&B: 9 years ago happy birthday
[swipe] #HappyBirthday to Mrs. Althea Thomas!
🚨[alert]!
Used 2×
🚨GRAND OPENING ALERT!🚨 First 100 guests = FREE SANDWICHES!
🚨GRAND OPENING ALERT!🚨
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Strategy summary
What's working, what to fix, and what to ship next.
TL;DR
RMNXL teasers are the engagement engine, with post 11 (84 likes) and post 10 (75 likes) proving construction metaphors and 9.12.26 hooks convert views to interaction. Cadence at 0.9 posts/week starves growth despite 1899 followers, as sporadic posting kills momentum seen in clustered August highs averaging 50+ likes vs older 3 likes reels. Post 16's 521 likes shows event pillar potential when timed right. Lean into pillars like Connections (25% share) for authenticity, but fix the leak: inconsistency drops average likes below 100. Double down on carousels (top formats) and Wednesday posts for 20-30% lifts. Post-launch, measure against 3 posts/week benchmark to scale.
Working
5- RMNXL date teases used 5x drive 75+ likes (posts 10,11).
- Connections pillar carousels average 50 likes, 5 comments.
- Event peaks like post 16 (521 likes) from NCCU timing.
- Wednesday posts hit 39-84 likes (8,9,11).
- Philosophical hooks spark comments in top posts.
Risks
5- Boost cadence from 0.9 to 3 posts/week to sustain momentum.
- Favor carousels over low-like reels (avg 3 likes).
- Reduce gaps between teaser posts to build hype.
- Add more CTAs in insights pillar captions.
- Limit one-off promos without personal tie-in.
Ship next
5- Ramp to 3 posts/week with RMNXL teasers on Wednesdays.
- Create 9.12.26 countdown reel series starting now.
- Test UGC reposts from event attendees with credits.
- Analyze post-9.12.26 engagement to refine pillars.
- Collaborate with NCCU creators for homecoming cross-promo.
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