@aardigepers.nl Instagram analysis · Engagement, top posts & strategy · Postana
Postana

Strategy report · Updated Aug 30, 2026

What's working for @aardigepers.nl on Instagram.

De Aardige Pers restaurant (رستوران سامان) avatar

De Aardige Pers restaurant (رستوران سامان)

3.1K followers · 94 posts

“Authentic Persian Hospitality in Amsterdam Since 1998 🇳🇱 👑 Discover the Taste of Royal Persian Cuisine 👇 Book your table here 👇”

Engagement rate

8.63%

Per post, last 90 days

Posts per week

0.6

Niche avg 4.0

Average likes

258

10 avg comments

Post mix

Last 90 days · 94 posts indexed

Reels 94%
Carousels 3%
Static 0%
UGC reposts 3%

01

Top-performing posts

The three posts pulling the most engagement in the last 90 days.

Post 1 reel 113.84% engaged

🌿 Amsterdam’s Best & Oldest Persian Restaurant 🍽️🇮🇷 @aardigepers.nl 📍 De Aardige Pers, Amsterdam Oud-West Tweede Hugo de Grootstraat 13H Since 1998, De Aardige Pers has been serving authentic Persian and Iranian food in Amsterdam. Cozy, historic, and loved by locals and expats alike, it’s the ultimate spot for khoresht stews, kebabs, and Middle Eastern cuisine 🍛🍖 Start with starters like Kashke Bademjan 🍆 and Mirza Ghasemi 🔥, paired with warm bread 🥖 and minty doogh 🍃 Slow-cooked khoresht stews are the stars: 🥜 Fesenjan – pomegranate & walnut 🌿 Ghormeh Sabzi – herby & tangy 🍟 Gheymeh – beef & split peas topped with crispy fries 🍖 Kebabs are next-level — juicy Koobideh, tender chicken, and Shishlik lamb chops 🐑 served with saffron rice 🍚 and grilled tomato 🍅 🍨 Don’t skip desserts: Bastani saffron-pistachio ice cream 💛 or Faloodeh rose water sorbet 🌹 🪬 Cozy, welcoming, and full of history — perfect for foodies in Amsterdam craving authentic flavors. #amsterdameats #amsterdamfoodguide #foodlovers #amsterdamfood #amsterdam amsterdamfoodie, amsterdamfood, foodieamsterdam, foodie, foodielife, foodporn, eatingfortheinsta, foodstagram, instafood, foodlovers, persianfood, iranianfood, middleeasternfood, kabablovers, foodieadventures, foodtravel, traveltoeat, worldcuisine, exploreflavors, authenticfood, amsterdam, comfortfood, khoresht, kebabandchill, amsterdamrestaurants, eatamsterdam, foodbloggernl, amsterdamfoodguide, amsterdameats, foodphotography

3.5K 59 165.5K
Post 2 reel 54.93% engaged

🌿Amsterdam’s Best & Oldest Persian Restaurant 🍽️🇮🇷 📍De Aardige Pers, Amsterdam Oud-West (Tweede Hugo de Grootstraat 13H) 🇮🇷 De Aardige Pers, a historic gem in Amsterdam Oud-West, has been serving authentic Iranian comfort food since 1998, and it’s the real deal. 🫒 Starters? Think creamy Kashke Bademjan (fried eggplant with mint) and Mirza Ghasemi (smoky eggplant with tomato & garlic) — paired with fresh, warm bread 🥖 and a glass of doogh (minty yogurt drink) 🍃. 🍛 Stews (aka khoresht) are slow-cooked for hours ⏳, packed with flavor: – Fesenjan: rich, sweet pomegranate & walnut – Ghormeh Sabzi: herby, tangy with beef & kidney beans – Gheymeh: beef & split peas topped with crispy fries 🍟 🍖 Kebabs are next-level — grilled to perfection. From juicy Koobideh (minced meat) to tender Shishlik lamb chops 🐑, served with golden saffron rice and grilled tomato 🍚. Don’t forget the sumac! 🍨 For dessert, indulge in Bastani (saffron-pistachio ice cream) or Faloodeh (rose water sorbet) 🪬 The vibe is cozy yet modern, with Persian décor and a welcoming atmosphere. It’s been a beloved spot for Persian expats and locals alike since its opening and remains a historic, go-to destination for anyone craving authentic Iranian flavors. #amsterdamfoodie #amsterdamfood #foodieamsterdam #foodie #foodielife #foodporn #eatingfortheinsta #foodstagram #instafood #foodlovers #persianfood #iranianfood #middleeasternfood #kabablovers #foodieadventures #foodtravel #traveltoeat #worldcuisine #exploreflavors #authenticfood #amsterdam #comfortfood #khoresht #kebabandchill #amsterdamrestaurants #eatamsterdam #foodbloggernl #amsterdamfoodguide #amsterdameats #foodphotography

1.6K 58 84.4K
Post 3 reel 43.24% engaged

Oldest and best Persian restaurant in Amsterdam This is the sort of mixed grill you can expect in Amsterdam's oldest and best Persian restaurant. We tried a number of their starters, ranging from dips to salads to an egg omelette with loads of greens, everything was packed full of flavour and freshness, delicious! We also tried their special mocktails, that rose one was very much my cup of tea, loved it! We then went straight into our mains. Firstly, can I just say this rice looked divine but actually tasted even better if you can imagine that, all about those cranberries and saffron! Now this lamb shank will live in my mind rent free for life, the meat was so tender, it literally fell off the bone and melted in my mouth, loved the roast garlic that came with it as well. We also tried a traditional dish of lamb meat in tomato sauce with aubergine, and then for dessert, we had a saffron infused ice cream and baklava, this was an exceptional dining experience and I highly recommend you give @aardigepers.nl for a truly authentic Persian dining experience. #persianrestaurant #amsterdamrestaurant #persianfood #persiancuisine #foodblog #foodcontent #food #foodporn

1.3K 51 65.8K

02

Content pillars

AI-clustered themes the account posts about, with example posts pulled live from Instagram.

  1. 01

    Heritage Legacy

    25.00%

    Highlights the restaurant's long history as Amsterdam's oldest Persian spot. Builds trust through legacy stories and tradition narratives. Pairs with location details for local appeal.

  2. 02

    Dish Spotlights

    35.00%

    Showcases specific dishes like kebabs, stews, and rice with vivid descriptions. Uses questions and tags to spark engagement and hunger. Focuses on grill and saffron flavors.

  3. 03

    Emotional Vibes

    20.00%

    Evokes emotions around dining like memories, hospitality, and saffron aromas. Storytelling captions create cozy, nostalgic vibes. Encourages shares through relatability.

  4. 04

    Special Menus

    15.00%

    Promotes specials like Nowruz menus and drinks with elegant listings. Bilingual captions target Persian community. Limited runs build urgency.

  5. 05

    Quick Hype

    5.00%

    Short hype reels on grill action and authenticity claims. Quick hooks like quality standards drive quick views. Simple captions with calls to reserve.

03

Posting rhythm

Cadence and timing patterns over the last 12 weeks.

0.6 posts/week

Niche benchmark · 4.0/week

-84% above benchmark
2026-W24 2026-W35

Best days

Friday · Tuesday · Saturday

Best hours

6-8pm · 7-9pm · 5-7pm

04

Signature hooks

Caption patterns the account reuses across high-performing posts.

Amsterdam’s Best & Oldest Persian Restaurant [details]

Used 3×
  • Oldest and best Persian restaurant in Amsterdam This is the sort of mixed grill you can expect in Amsterdam's oldest and best Persian restaurant.

  • 🌿Amsterdam’s Best & Oldest Persian Restaurant 🍽️🇮🇷 📍De Aardige Pers, Amsterdam Oud-West (Tweede Hugo de Grootstraat 13H) 🇮🇷

  • 🌿 Amsterdam’s Best & Oldest Persian Restaurant 🍽️🇮🇷 @aardigepers.nl 📍 De Aardige Pers, Amsterdam Oud-West Tweede Hugo de Grootstraat 13H

What would you [grab/pick] first?

Used 4×
  • What would you grab first? 😋🔥

  • The ultimate Persian feast. Our signature kebabs, perfectly fluffy rice, and authentic sides designed for sharing. Grab a table and create memories! Be honest, which one are you grabbing first?

  • What's your favorite? ⚜️De Aardige Pers, Amsterdam, since 1998⚜️

One bite[, ]a [memory/emotion]

Used 3×
  • One bite. A wave of memories 🌊 What dish makes you relive your childhood? Share below ⬇️

  • یه لقمه، یه خاطره… بعضی طعما فقط غذا نیستن، یه بلیت برگشت به کودکی‌ان One bite, one memory…

  • Maybe life was never about the big things. Maybe it’s the little things. A table in Amsterdam. The smell of saffron.

[X] years since 1998

Used 5×
  • For 28 years, we've been honoring the traditions of Persian cuisine with handcrafted kebabs, time-honored recipes, and the authentic flavors of Persia.

  • De Aardige Pers, a historic gem in Amsterdam Oud-West, has been serving authentic Iranian comfort food since 1998

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05

Strategy summary

What's working, what to fix, and what to ship next.

TL;DR

Ramp posting cadence from 0.6/week to 4x benchmark to capture daily Amsterdam food searches, where top reels like post 18 explode to 3.4k likes with authentic reviews. Heritage claims and dish deep-dives crush it, but sparse activity leaks 80% of growth potential in a niche hungry for Persian visuals. Lean into review-style reels (posts 1,2,18) averaging 1.5k likes vs. recent 30-60 avg, while emotional memory hooks quietly build loyalty. Double down on evenings when locals plan dinners. Consistency turns this 27-year gem into IG's go-to Persian authority.

Working

5
  • Heritage reels claim oldest status for trust (posts 2,18).
  • Question hooks spike comments (posts 6,7).
  • Detailed reviews drive viral likes over 1k (posts 1,2,18).
  • Emotional stories retain locals (posts 3,13).
  • Grill close-ups hunger reliably (posts 11,25).

Risks

5
  • Fix low cadence killing momentum.
  • Cut generic AI captions like post 27.
  • Boost UGC from 0% to 20% share.
  • Vary content beyond 70% food visuals.
  • Shorten truncated captions like post 0.

Ship next

5
  • Replicate **post 18** format with detailed food walkthroughs 2x/week.
  • Ramp to 4 posts/week on Fridays and Tuesdays at 6-8pm.
  • Source UGC from diners crediting footage like post 3.
  • Test bilingual hooks for Persian expats.
  • Tag local foodies in every dish spotlight.

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