Strategy report · Updated Aug 29, 2026
What's working for @recime.app on Instagram.
ReciMe | One place for all your recipes 🤩
375K followers · 152 posts
“Save recipes from Instagram, Websites, TikTok, Pinterest, Facebook Create shopping lists & meal plans 👇 Download iOS & Android”
Engagement rate
0.08%
Per post, last 90 days
Posts per week
0.2
Niche avg 5.0
Average likes
251
32 avg comments
Post mix
Last 90 days · 152 posts indexed
01
Top-performing posts
The three posts pulling the most engagement in the last 90 days.
reel 0.33% engagedA Better Chicken Caesar Salad?!?! This chicken caesar is probably in my top 5 most favorite salad recipes. I’ve been using @recime.app a lot more in my day to day to help store, organize and shop my recipes. You can download ReciMe in the App Store or Google Play store! Salad Ingredients: 2 heads romaine lettuce, crunchy inner parts only 1 cup parsley, roughly chopped Dressing Ingredients: 8 anchovy filets (packed in oil), drained 2 cloves of garlic, peeled juice from 1 lemon 2 egg yolks (from large eggs) 1 teaspoon Dijon mustard 3 tablespoons avocado oil 3 tablespoons extra-virgin olive oil 3 tablespoons grated Parmesan Salt and black pepper, to taste #recimeapp #saladrecipe #salads
carousel 0.18% engagedNew branding, same ReciMe! Here’s a bit more about us and our story 💙✨
reel 0.18% engagedReciMe began with a simple idea: make cooking easier and more fun. Over time, it became something more - a place for learning, experimenting, and cooking in your own way. Our new look is inspired by you, and the many ways you show up in the kitchen. The app works exactly as you know it. What’s changing is how it looks and feels - more colorful, more expressive, and more inspiring. Welcome to the new ReciMe 💙
02
Content pillars
AI-clustered themes the account posts about, with example posts pulled live from Instagram.
03
Posting rhythm
Cadence and timing patterns over the last 12 weeks.
0.2 posts/week
Niche benchmark · 5.0/week
Best days
Wednesday · Sunday · Tuesday
Best hours
6-8pm · 11am-1pm · 7-9am
04
Signature hooks
Caption patterns the account reuses across high-performing posts.
[Recipe tease] by @[handle]
Used 12×
Love this high protein salmon salad recipe by @adamhoad_coaching!
Crispy creamy pork chops super easy and fun recipe by @supermommyof123
perfect green goddess cabbage salad by @chefkla
Find the recipe on [page] and save to ReciMe
Used 9×
Find the recipe on his page or linked in our bio and save it to ReciMe
Find the full recipe on their page and save it to ReciMe
Find the recipe on her page and save it to ReciMe
Test viral [recipe hack]
Used 5×
Is the viral crispy tortellini salad worth making? Let’s find out
Can we actually prep orzo bake in 5 minutes? Is the final product worth making?
The hard boiled egg pudding hack we just had to try for ourselves
*NEW* [feature]!
Used 4×
New branding, same ReciMe!
*NEW* Ask ReciMe AI chat feature!
Walmart Checkout is now available
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Strategy summary
What's working, what to fix, and what to ship next.
TL;DR
UGC recipe reels are ReciMe's top engagement driver, hitting 200-300 likes routinely and peaking at 1203 likes on post 15. With 375k followers, these credited shares like posts 5-10 outperform app demos by 3x, fueling algorithm reach through relatable food content. Viral tests (posts 20-21) add curiosity hooks at 150-200 likes average. Posting cadence at 0.2/week is the fatal leak, muting growth despite strong content. Brand updates like post 27's 573 likes build loyalty but underperform reels. Ramp frequency to 5 posts/week prioritizing UGC on peak days, blending 45% UGC with tests to scale follows.
Working
5- UGC reposts average 250 likes across 13+ posts.
- Post 15 collab exploded to 1203 likes and 46 comments.
- Viral tests like post 20 generate 150+ likes reliably.
- Brand refresh posts 27-29 earned 200-500 likes each.
- High comment rates on carousels like post 0 at 74.
Risks
5- Cadence stuck at 0.2 posts per week starves reach.
- Too few viral recipe tests beyond sporadic hits.
- App demos like posts 0-2 underperform at 150-270 likes.
- Limited variety in posting times misses peak windows.
- Overreliance on credits without more original experiments.
Ship next
5- Ramp to 5 posts per week starting with UGC reels.
- Test posting on Wednesdays and Sundays at 6-8pm.
- Create 3 recipe test videos weekly with save CTAs.
- Partner with 5 new food influencers for credits.
- Track engagement on UGC vs originals for 4 weeks.
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