Strategy report · Updated Aug 20, 2026
What's working for @quirkydiyer on Instagram.
Shreya Shrivastava
2.2K followers · 257 posts
“Follow for unique fashion finds & styling tips. Brand strategist in Paris Dm for collabs 📺 Youtube”
Engagement rate
3.83%
Per post, last 90 days
Posts per week
0.5
Niche avg 4.0
Average likes
77
7 avg comments
Post mix
Last 90 days · 257 posts indexed
01
Top-performing posts
The three posts pulling the most engagement in the last 90 days.
reel 6.84% engagedAnd its lemon 🍋 My first MacBook Can we take a moment for the location, literally at opera I have never bought a Mac before, even though I like Apple products, this was a huge step for me. Honestly, the lemon yellow sold me so beautiful. Let me know in the comments if I should unboxing or just show you guys, how my Mac looks. I had to order my MacBook online and pick it up at the store because in France, if you want English keyboard, the only way to do that is to order it online. They only have French keyboards in stores… so it’s a important detail to remember if you’re looking to buy a new laptop in Paris is difficult to find English keyboard. On a random Thursday , I realise that my Mac is coming earlier than expected, so I went between classes to pick it up, super quick process. The staff was super nice and I wish I took her Instagram. #macbookneo #yellowmac #apple #paris #vlog
carousel 5.93% engagedChâteau-ing around on my birthday If someone told me five years ago, this is how I will celebrate the end of my 20s, I would have never believed them, but here 💕💕💕 Ps: So grateful to all my friends for being here for me
carousel 5.52% engagedWhite dinner party at Eiffel? Yes please🫶🏽
02
Content pillars
AI-clustered themes the account posts about, with example posts pulled live from Instagram.
03
Posting rhythm
Cadence and timing patterns over the last 12 weeks.
0.5 posts/week
Niche benchmark · 4.0/week
Best days
Friday · Saturday · Sunday
Best hours
12-2pm · 6-8pm · 9-11am
04
Signature hooks
Caption patterns the account reuses across high-performing posts.
Follow @quirkydiyer for [content]
Used 3×
Follow @quirkydiyer A lil Outfit recap for the last month
Follow @quirkydiyer 🥺🥺🥺🧿
Follow @quirkydiyer for more Litterally feeling like a modern day princess
[Period] moments/recap in no particular order
Used 3×
June moments and fits in no particular order
Posting my outfits in no particular order Which is your favourite?
Inviting colours into my life! 🤌 1. Holi in Paris 2. Coconut water
Which [X] is your favourite?
Used 2×
Which is your favourite?
Which month was your favourite? 👀🖤
Numbered list of [Paris spots]
Used 2×
1. Holi in Paris 2. Coconut water matcha @shigure.cafe 3. Board games
1. @kozyparis 2. @ba_fang_restaurant 3. @shifu_paris
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Strategy summary
What's working, what to fix, and what to ship next.
TL;DR
Ramp posting to 4x/week to fix the biggest leak: 0.5 posts/week kills algorithm momentum and growth at 2194 followers. Reels crush it, with post 27 hitting 138 likes and post 16 at 93, 40% above carousel average of ~80. Outfit recaps like post 15 (86 likes, 10 comments) prove interactive hooks work best for engagement. Lean into Paris lifestyle pillars for consistent vibe. Beyond Trends series (posts 0,19) sets you apart but needs video push. Carousels drive 80% of top comment posts (up to 27 on post 17), so double down while fixing cadence.
Working
5- Outfit carousels average 85 likes with strong comments.
- Paris moments build relatable vibe, post 3 at 112 likes.
- Personal stories spark emotion, post 17 with 27 comments.
- Tagged spot lists drive saves, like post 25.
- Follow calls and emojis boost profile visits.
Risks
5- Posting too sporadic at 0.5/week loses audience recall.
- Limited reels; only 2 of 30 posts but highest likes.
- Food guides underused despite save potential.
- Event series like Beyond Trends not followed up.
- Few questions in captions beyond outfits.
Ship next
5- Ramp to 4 posts/week starting with outfit carousels on Fridays.
- Test 1 reel/week using outfit transitions like post 27.
- Collaborate with tagged photographers for more shoots.
- Launch Beyond Trends episodes as reels for higher reach.
- Tag 3-5 Paris accounts per post to grow network.
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