Strategy report · Updated Jul 31, 2026
What's working for @qstp_qf on Instagram.
Qatar Science & Technology Park
15.6K followers · 1.7K posts
“Creating a future where technology and science positively impact humanity and the natural world”
Engagement rate
2.58%
Per post, last 90 days
Posts per week
2.3
Niche avg 4.0
Average likes
394
8 avg comments
Post mix
Last 90 days · 1,657 posts indexed
01
Top-performing posts
The three posts pulling the most engagement in the last 90 days.
reel 59.77% engagedنجوم العلوم يفتح باب التقديم للموسم ١٨ 💡 إذا عندك فكرة تقنية أو مشروع مبتكر، لا تضيع الفرصة وقدّم قبل ١٠ يوليو 🔗 رابط التسجيل: starsofscience.qstp.qa/ --- Applications for Stars of Science Season 18 are now open 💡 If you have an innovative tech idea, don't miss your chance to apply before July 10 🔗 Apply now: starsofscience.qstp.qa/ar/ #نجوم_العلوم #StarsOfScience #Qatar #QatarFoundation #Innovation
reel 1.85% engagedTurn your idea into reality 💡 🚀 Join many Arab innovators who have taken their ideas further through Stars of Science. 🧠 Mentorship 🔬 Prototyping labs 💰 Funding opportunities 🌍 A pathway to the global stage Apply now: https://starsofscience.qstp.qa @qstp_qf @starsofaciencetv #starsofscience #innovation #qatar #qstp
carousel 1.20% engagedSome of football's biggest innovations happen off the pitch. @sportsvector_sv, a QSTP-incubated startup, is helping teams harness AI and sports intelligence to transform the way they prepare, compete, and perform. Explore the QSTP Incubation Program through the link in our bio. من أبرز الابتكارات في عالم كرة القدم ما يُصنع خارج الملعب. تساعد «Sports Vector»، الشركة الناشئة المحتضنة في الواحة، الفرق الرياضية على توظيف الذكاء الاصطناعي والذكاء الرياضي للارتقاء بأساليب الاستعداد للمنافسات وتحسين الأداء. انضموا إلى حاضنة الأعمال في الواحة عبر الرابط في البايو! #QSTP #Startups #Football #WorldCup #Qatar
02
Content pillars
AI-clustered themes the account posts about, with example posts pulled live from Instagram.
03
Posting rhythm
Cadence and timing patterns over the last 12 weeks.
2.3 posts/week
Niche benchmark · 4.0/week
Best days
Sunday · Monday · Saturday
Best hours
7-9am · 12-2pm
04
Signature hooks
Caption patterns the account reuses across high-performing posts.
What if [bold claim about solving X]?
Used 6×
What if detecting harmful gases could be smarter?
Can AI make air conditioning more sustainable?
What if your solution could improve the internship experience at QSTP?
Everyone does X. [Person/startup] did the opposite.
Used 2×
Everyone runs away from Qatar's summer. AYOLA built a startup around it.
Some of football's biggest innovations happen off the pitch.
[Number] [things], and one [shared outcome].
Used 2×
55 startups, 14 sectors, 12+ women founders, and one shared starting point.
One championship, many voices. But always one community sharing the moment together.
Don't miss your chance to [action] before [deadline].
Used 4×
Today is the final day to apply for Season 18 of Stars of Science!
Applications close on 25 July. Don't miss out.
Deadline to apply: July 10. Application link in bio.
Building [X] from Qatar.
Used 3×
Building globally relevant technology from Qatar.
Building a great product is only half the challenge.
New partner, bigger bet on Qatar's tech scene.
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Strategy summary
What's working, what to fix, and what to ship next.
TL;DR
The single biggest lever in this dataset is the Stars of Science campaign. Post [25] pulled 9,177 likes and 160 comments, which is roughly 50 times the account's typical reel performance, and post [29] added another 277 likes on the same day. Everything else on the feed averages well under 200 likes, which reveals a sharp dependency on one campaign property rather than a consistently performing content engine.
The Walk and Talk interview series (posts [1], [3], [10]) is the clearest organic format that works outside campaign spikes, averaging around 120 likes per reel. Carousels that lead with a crisp stat or a social proof number, like post [15] ("55 startups, 14 sectors") at 148 likes and post [8] at 152 likes, also outperform editorial and thought-leadership content, which consistently falls below 50 likes.
The biggest leak is the thought-leadership and blog-recap pillar. Posts [4], [19], [27] all landed under 30 likes despite credible sourcing. The account also posts at 2.3 times per week, well below the 4-per-week benchmark for innovation-ecosystem accounts, which limits compounding reach between campaign moments.
Working
4- Stars of Science deadline urgency posts generate outsized reach and should anchor every future campaign with a clear apply-by date.
- Walk and Talk reels with a named founder and a question hook reliably outperform static carousels in the non-campaign window.
- Carousels that open with a concrete number (55 startups, 124 participants) earn higher saves and shares than descriptive openers.
- Bilingual captions in Arabic-first order appear on the higher-engagement reels, suggesting the Arabic-speaking audience is more active.
Risks
4- Thought-leadership blog recaps consistently underperform. Reformat key insights as a visual stat slide rather than a text-heavy link-in-bio post.
- Posting cadence at 2.3 per week is too thin to maintain algorithmic momentum between campaign spikes. Aim for 4 posts per week.
- Program announcement posts often repeat the same CTA structure without a social proof element, limiting emotional pull for cold audiences.
- No post in the dataset uses a strong testimonial or student outcome quote as the opening line, a high-trust format common in this niche.
Ship next
5- Build a 4-post-per-week editorial calendar: 2 reels (Walk and Talk or founder story) plus 2 carousels (program news or stat-led insight).
- Create a reusable Stars of Science countdown series starting 3 weeks before the next season deadline to sustain the spike across multiple posts.
- Test one reel per month that opens with a specific student or founder outcome quote, paired with b-roll of them working, to build the testimonial format.
- Repackage the lowest-performing blog recaps (posts 4, 19, 27) into single-stat carousel slides and repost to measure format lift.
- Schedule posts on Sundays between 7-9am and Mondays between 12-2pm, which align with the higher-engagement dates in this dataset.
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