Strategy report · Updated Jul 31, 2026
What's working for @michaellauw on Instagram.
Michael Lauw
3.5K followers · 38 posts
“@michaellauwstudio”
Engagement rate
5.57%
Per post, last 90 days
Posts per week
0.1
Niche avg 3.0
Average likes
186
8 avg comments
Post mix
Last 90 days · 38 posts indexed
01
Top-performing posts
The three posts pulling the most engagement in the last 90 days.
reel 9.98% engagedTime to make some memories. PS residence @michaellauwstudio #interiordesign #reels #michaellauw #michaellauwstudio #interior #design #home
carousel 9.52% engagedAn italian spring. 🇮🇹
reel 9.50% engagedSnippet of @michaellauwstudio latest completed project. #michaellauw #livableluxury #interior #design #interiordesign #michaellauwstudio #reels #homedecor #designreel #architecture #home #decor #attic #bedroom #luxuryhouse
02
Content pillars
AI-clustered themes the account posts about, with example posts pulled live from Instagram.
- 01
Completed Project Reveals
35.00%Finished residential and commercial interior projects shown through reels or carousels. These posts consistently earn the highest likes (posts 4, 5, 9) because viewers respond to before-and-after payoffs and aspirational spaces. Real project photography outperforms CGI on engagement.
- 02
Manta Collection Launch
20.00%Content tied to the Manta by Michael Lauw x Modico furniture collaboration, released across early 2026. Posts use cinematic reel formats with poetic captions to build anticipation and brand prestige. This pillar is time-boxed but signals a product-led revenue stream.
03
Posting rhythm
Cadence and timing patterns over the last 12 weeks.
0.1 posts/week
Niche benchmark · 3.0/week
Best days
Saturday · Sunday · Wednesday
Best hours
7-9am · 6-8pm
04
Signature hooks
Caption patterns the account reuses across high-performing posts.
Sculpted by [natural element].
Used 3×
Born from movement, shaped by tides, a quiet dialogue between form and art. Sculpted by the sea.
Fluid Lines Subtle asymmetry. Inspired by the silent glide of Manta rays.
An idea, refined to its purest form. Manta Collection emerges through precision, balance, and quiet mastery.
A [noun], [past participle] to its purest form.
Used 2×
An idea, refined to its purest form.
A collection not only meant to be seen, but to be experienced.
Details [is/are] our [X].
Used 2×
Details is our language of luxe.
How we scheme materials @mlauwstudio on every projects. #details #matter
Snippet of [studio] latest completed project.
Used 2×
Snippet of @michaellauwstudio latest completed project.
New project reveal; soon! @michaellauwstudio
Surfacing soon, [date].
Used 2×
Surfacing soon — 31.01.2026
Kolaborasi istimewa antara KANA Furniture dan Michael Lauw akan segera hadir! Nantikan hanya di bulan ini!
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Strategy summary
What's working, what to fix, and what to ship next.
TL;DR
The single biggest lever for @michaellauw is posting frequency. At 0.1 posts per week, the account is effectively dormant, while the healthy benchmark for this niche sits at 3 posts per week. The audience has proven it will engage: posts 4 and 5 from November 2021 hit 338 and 319 likes respectively, and even the recent post 8 (June 2026) earned 309 likes with 23 comments on a near-zero-text caption, proving follower quality is still intact despite the silence.
The content mix is strong where it is active. Completed project reels and personal milestone carousels consistently outperform solo product images. The Manta Collection arc (posts 0, 1, 3, 6) is the most sophisticated storytelling this account has done, but it averaged only 132 likes because it was released into a feed with no posting momentum behind it. Collaboration teaser content like post 2 (222 likes) shows that named partnerships generate outsized reach.
The biggest leak is hashtag-only captions on older image posts, which give the algorithm nothing to surface and give followers no reason to save or share. The account should prioritize getting back to a consistent reel cadence, lean into the Modico partnership story, and add one clear call to action per post to convert profile visits into DMs.
Working
4- Completed project reels with real photography drive the highest engagement, as seen in posts 4 and 5 with 338 and 319 likes.
- Named collaborations (KANA in post 2, Modico in posts 0 and 3) earn strong reach because partner audiences cross-pollinate.
- Minimal-text carousels with strong visuals work well, as post 8 earned 309 likes and 23 comments with almost no caption.
- Teaser-style reels with a drop date build anticipation and keep followers checking back, as shown by post 6.
Risks
5- Posting cadence is critically low at 0.1 posts per week. Returning to even 2 to 3 posts per week would compound reach significantly.
- Many older image captions are hashtag-only with no hook, giving new visitors no reason to follow or engage.
- No call to action appears in any recent post. Adding a simple DM prompt or link-in-bio nudge would convert lurkers to leads.
- The Manta Collection story was released without a sustained cadence, which muted its impact. Campaign arcs need weekly momentum.
- Comment volume is low across all post types. Asking a direct question in the caption would drive more two-way conversation.
Ship next
5- Commit to 3 reels per week for the next 8 weeks, mixing a completed project reveal, a design process clip, and a personal or milestone post.
- Create a Manta Collection recap carousel with client reaction content or installation photography to extend the campaign shelf life.
- Add one question or CTA to every caption, for example asking followers which material finish they prefer or directing them to DM for project inquiries.
- Audit all 2018 image posts and add updated captions with a hook line, since these still rank in searches and drive profile visits.
- Pitch at least one new named collaboration or press feature per quarter to replicate the reach spike seen in posts 2 and 7.
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