Strategy report · Updated Aug 20, 2026
What's working for @purni_maaa on Instagram.
Mahmuda Khan
6.6K followers · 100 posts
“Lifestyle | Food | Travel | Home Finding beauty in everyday living 🤍 📍Dallas, TX”
Engagement rate
0.91%
Per post, last 90 days
Posts per week
0.8
Niche avg 4.0
Average likes
51
10 avg comments
Post mix
Last 90 days · 100 posts indexed
01
Top-performing posts
The three posts pulling the most engagement in the last 90 days.
carousel 23.59% engagedLast of our cappaodcia photoshoot 🌅 📸- @cappadociaearth #travel#photography #love#kapadokya #goreme #travelphotography #turkey #turkey🇹🇷 #cappadocia #follow#honeymoon #sunrise #fypシ #explore #swing #hotairballoon
carousel 0.69% engagedMeet our greatest blessing, Sarina Khan ✨ She’s already turned our world into the sweetest adventure. 💛 And Couldn’t let this post go without a special shout-out to @laurahowardphotography You were so patient with our little Sarina and somehow made the whole shoot feel effortless. Thank you for driving in from Houston just for us, you’re beyond amazing! ✨We’re obsessed with every photo! 💛 #BabyKhan #HelloSarina #NewChapter #NewbornPhotography #BabyPhotography #dallasmoms #TinyToes #LifeWithBaby #ParenthoodUnplugged #InstaBaby #PhotoOfTheDay #InstaFamily
carousel 0.63% engagedSpain’s drought gave us a rainy twist, but can you tell we were soaked in these shots?🌧️ Despite the downpour, nothing could dampen our spirits at Plaza de España – it was pure magic! 😍 We were left in awe, gasping ‘WOW’ at the breathtaking view. And a huge shoutout to @goranna.photo, for being just the sweetest and making this shoot such a blast. 🌟 #Seville #PlazadeEspaña #RainOrShine #CoupleGoals #TravelDiaries #InstaTravel #Wanderlust #AnnaTheAmazing
02
Content pillars
AI-clustered themes the account posts about, with example posts pulled live from Instagram.
03
Posting rhythm
Cadence and timing patterns over the last 12 weeks.
0.8 posts/week
Niche benchmark · 4.0/week
Best days
Friday · Saturday · Sunday
Best hours
6-8pm · 7-9pm
04
Signature hooks
Caption patterns the account reuses across high-performing posts.
[Home/DIY/food] > [alternative]
Used 5×
Hot pot made at home > eating out. 🍲❤️
Still thinking about this Vivoli affogato from Florence 🍨☕🇮🇹 Some trips end… but the cravings don’t ✨
My mom guilt almost won this month. 🥺 I couldn’t throw the massive first birthday party
First [milestone/event] [emotion]
Used 4×
Tiny payal, tiny churri… her first Eid 🥹🤍
First Iftar, first table, first Ramadan as a mama 🌙
Before she was even born, before we even held her, he saw this
[Experience review/story] [details/faves]
Used 6×
We checked out 88 Baobao in McKinney to see what it was all about! 🥟🍜 ⭐️ Our favorite was
Hosted iftar at our home 🌙 Chicken 65 bao buns and dinner from @AlvisKitchen
I should’ve known better 😂 Nothing she does is ever “simple”
[Heartfelt family insight] [future/poetic]
Used 4×
Watching her baba love her like this…. I know she’ll never settle for anything less 🤍🌹
One day she’ll outgrow my arms, but she’ll never outgrow my heart 🤍
We dreamed of you, we prayed for you, and now our hearts are forever full 🤍
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Strategy summary
What's working, what to fix, and what to ship next.
TL;DR
Family milestone reels command the highest engagement, with posts like [19] (47 comments), [27] (32 comments), and [6] (43 comments) proving emotional storytelling resonates deeply in this desi mom niche. At just 0.8 posts/week, the account leaves massive growth on the table, especially with 6.6k followers primed for relatable content on baby joys, holidays, and home feasts. Travel posts add aspirational flair but lag behind family hooks. The biggest leak is inconsistent cadence starving the algorithm of fresh fuel. Ramp to 4 posts/week leaning into 'first [milestone]' patterns seen in [4],[9],[28] to double comments fast. Layer in more DIY food ties to holidays for year-round stickiness.
Working
5- Family posts average 20+ comments like [9],[19],[26].
- Holiday content spikes engagement during seasons [4],[23].
- Food DIYs relatable and shareable [3],[29].
- Emotional hooks build loyalty [5],[8],[27].
- Credits to photographers boost pro feel [6],[19].
Risks
5- Cadence too low at 0.8 posts per week kills momentum.
- Few couple/humor posts despite potential in [13].
- Travel captions too generic, add personal stories.
- No consistent calls to action in food reels.
- Limited variety in formats beyond reels.
Ship next
5- Post 4x/week focusing on family reels using 'first [milestone]' hooks.
- Batch create Ramadan content early for 2027.
- Collaborate with local Dallas mom creators for cross-promos.
- Test carousel family stories with 5-10 slides.
- Analyze IG insights for exact peak hours once posting ramps.
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