Strategy report · Updated Aug 20, 2026
What's working for @anastasianeganova on Instagram.
Anastasiia Neganova
69K followers · 4K posts
“Makeup for textured, oily skin & hooded eyes ↓ Real wear tests. Real lighting. anastasianeganova25@gmail.com 📍Chicago”
Engagement rate
0.23%
Per post, last 90 days
Posts per week
2.3
Niche avg 5.0
Average likes
149
9 avg comments
Post mix
Last 90 days · 4,034 posts indexed
01
Top-performing posts
The three posts pulling the most engagement in the last 90 days.
carousel 0.99% engagedLOW BROWS? Hooded eyes? I got you✅ try this eyeshadow tutorial 🤍🙌 I used @singe_beauty The Huldra palette and half lash, @milkmakeup primer, @urbandecaycosmetics mascara and @kokiecosmetics pencil, @judydoll_us liquid liner #eyeshadowtutorial #hoodedeyesmakeup #lowbrows
carousel 0.64% engagedTHE EYES ARE THE OUTFIT🩵 (always) Inspo: @paulina_kurkowska #colorfulmakeup #colorfuleyeshadow #creativeeyeshadow
reel 0.40% engagedEyemaxxing tutorial for dark brown eyes💜🖤 Inspo: @ffernandinha I used @halfmagicbeauty eye paint and eye pencil @urbandecaycosmetics mascara and @singe_beauty half lash #eyemaxxing #browneyesmakeup #eyeshadowtutorial #eyemaxxingtutorial
02
Content pillars
AI-clustered themes the account posts about, with example posts pulled live from Instagram.
03
Posting rhythm
Cadence and timing patterns over the last 12 weeks.
2.3 posts/week
Niche benchmark · 5.0/week
Best days
Wednesday · Thursday · Saturday
Best hours
6-8pm · 7-9am
04
Signature hooks
Caption patterns the account reuses across high-performing posts.
[X] for oily/textured skin✅
Used 8×
Makeup steps for oily and textured skin✅
Best Skin Tint for oily and textured skin✅
Best Skin Tint for oily and textured skin✅
[X] on hooded eyes✅
Used 7×
Zara Larsson Cheetah Smokey makeup tutorial 🐆💙 (on hooded eyes✅)
Hooded eyes approved festival makeup look✅
LOW BROWS? Hooded eyes? I got you✅
Inspo: @[user]
Used 6×
Inspo: @paulina_kurkowska
Inspo: @ffernandinha
Inspo @sophiasinot on @zaralarsson
Birth month makeup - [MONTH]
Used 2×
Birth month makeup - NOVEMBER🦂🖤
Birth month makeup - NOVEMBER🦂🖤
eyeshadow tutorial
Used 5×
Eyeshadow tutorial
eyeshadowtutorial
eyeshadow tutorial
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Strategy summary
What's working, what to fix, and what to ship next.
TL;DR
Hooded eyes tutorials are the engagement engine, with post 27 hitting 674 likes and post 26 at 240 on low-brow looks. These outperform generic reviews by 3x, proving niche authenticity wins on real skin concerns. Cadence lags at 2.3 posts/week, starving growth despite 69k followers. Creative inspo reels like post 10 (418 likes) add flair but need consistency to scale saves. Double tutorials and fix frequency to unlock 20% follower growth; oily skin tests build loyalty but must tie to hooded eyes.
Working
5- Hooded eyes reels spike likes over 200 like posts 12 26 27.
- ✅ hooks in skin tests drive 10+ comments.
- Inspo credits fuel creative virality post 10 13.
- Product rankings engage like post 7.
- Event carousels retain fans post 19.
Risks
5- Boost cadence from 2.3 to 5 posts weekly.
- Cut non-makeup personal posts under 50 likes.
- Standardize hooks like ✅ in all reviews.
- Reduce carousels if reels convert better to comments.
- Avoid sponsored feel in tests like post 24.
Ship next
5- Post 5 hooded eyes tutorials weekly using ✅ hook.
- Test 2 new oily skin products per week with full day wear.
- Create 1 creative inspo reel every Saturday.
- Audit low eng posts like 4 and pivot to makeup.
- Batch carousels for tutorials to boost reach.
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