Strategy report · Updated Aug 26, 2026
What's working for @orianabachmann on Instagram.
Oriana Bachmann
9.2K followers · 221 posts
“Eu gosto do cheiro da liberdade, de manjericão, de maresia, de filtro solar 🌿 Veja meu trabalho 👇”
Engagement rate
0.89%
Per post, last 90 days
Posts per week
2.3
Niche avg 5.0
Average likes
72
9 avg comments
Post mix
Last 90 days · 221 posts indexed
01
Top-performing posts
The three posts pulling the most engagement in the last 90 days.
reel 3.46% engagedA horta comunitária de Itapirubá inaugurou e o bairro inteiro apareceu pra comemorar 🌱 Projeto da ACISul, parte do Reurb, e olha que orgulho, ganhei um lote lá também. Teve pizza do Abib, churrasco, artesanato, show ao vivo, aula de dança que ninguém ficou parado (bora Natália 👏) e muita gente boa reunida. Se você é daqui e ainda não foi, domingo (16) tem mais uma feira por lá. Bora?
reel 2.20% engagedTenho más notícias
reel 1.70% engagedAula de ritmos!!! Super aula @itapiruba.fit @itapirubafit @nati_bergamo !! Show demais!
02
Content pillars
AI-clustered themes the account posts about, with example posts pulled live from Instagram.
03
Posting rhythm
Cadence and timing patterns over the last 12 weeks.
2.3 posts/week
Niche benchmark · 5.0/week
Best days
Friday · Thursday · Monday
Best hours
8-10am · 6-8pm · 2-4pm
04
Signature hooks
Caption patterns the account reuses across high-performing posts.
Qual o seu [pref]?
Used 5×
Qual o seu preferido dessa lista? 👇
me conta qual dessas é a sua
Tu prefere treinar de tênis ou descalço?
Se [you] [relatable]?
Used 4×
Se identifica com alguma delas? 🤣
Marca alguém que se reconheceu 👇
Se tu também tá tentando ganhar massa sem nóia
[Number] coisas que [benefit]
Used 2×
Separei 7 coisas ali no carrossel.
Se eu tivesse que escolher só quatro coisas
Tem dias que [real talk]
Used 3×
Tem dias que a internet cansa.
Tem dias em que adaptar o plano é a decisão
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Strategy summary
What's working, what to fix, and what to ship next.
TL;DR
Community reels crush it: post [6] hit 293 likes and 24 comments on a local event, 4x average, proving real-life ties outperform solo fitness content. Honest vulnerability in the 60kg journey fuels steady comments (14 on post 0, 11 on 5), but 2.3 posts/week starves growth at 9k followers. Relatable hooks like questions double engagement on reels vs carousels. Ramp cadence to 5/week leaning into what works: raw fitness talks and neighborhood pride. Biggest leak is inconsistency; high-performers cluster Thursdays-Fridays. Tighten pillars to journey (35%), fails (25%), community (15%), life (25%) for focused feed.
Working
5- Community tags in reels spike likes/comments, post 6 at 293/24.
- Question hooks average 12+ comments, posts 5,7,25.
- Journey carousels build loyalty, post 8 with 14 comments.
- Friday/Thursday timing aligns high eng like posts 6,8.
- Vulnerable real talk resonates, steady 10+ comments.
Risks
5- Boost cadence beyond 2.3/week to benchmark 5.
- Cut vague captions like post 1 'Apenas' with zero hook.
- Favor reels over carousels for 3x likes avg.
- Space personal posts away from fitness peaks.
- Finish truncated captions for full stories.
Ship next
5- Double reels weekly on community events like post 6.
- Test 5 posts/week ramping from current 2.3.
- Expand hooks with more '[Number] things' lists.
- Batch carousels on journey updates.
- Tag locals in fitness reels for shares.
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