Strategy report · Updated Aug 26, 2026
What's working for @leticiapereiramicro on Instagram.
STUDIO LETICIA PEREIRA | MICROPIGMENTAÇÃO
4.1K followers · 231 posts
“◽️SOBRANCELHAS E ESTÉTICA ▫️Atendimento personalizado e estratégico 📍Teresina| PI 🏅Artista @magcoloroficial Contato ⬇️”
Engagement rate
4.26%
Per post, last 90 days
Posts per week
0.5
Niche avg 4.0
Average likes
154
20 avg comments
Post mix
Last 90 days · 231 posts indexed
01
Top-performing posts
The three posts pulling the most engagement in the last 90 days.
carousel 17.96% engagedDeixando registrado essa manhã deliciosa!! Um SUPER papo com a @piauilinaa na @revistameio desmitificando os mitos e verdades sobre sobrancelhas 😍✨✨ Foi um grande prazer conhecer e conversar com vocês @piauilinaa @elentv !! Pronta para a próx pauta hahaha 💖
carousel 9.08% engaged✨ Último dia do semestre do Projeto Estética Integrativa! Encerrando mais um ciclo de muito aprendizado, prática e crescimento em atendimentos e tratamentos estéticos faciais e corporais. Cada etapa dessa jornada tem contribuído para minha evolução profissional. Agora sigo rumo ao 5º e último período, com o coração cheio de gratidão e expectativas para tudo o que ainda está por vir. Em breve, muitas novidades! 💖🎓✨
reel 8.91% engagedElas sabem que daqui se levantam renovadasss. ✨ - As clientes com atendimento de dezembro agendado dormem tranquilas… e você? Corre e garanta o seu! 💖💫
02
Content pillars
AI-clustered themes the account posts about, with example posts pulled live from Instagram.
03
Posting rhythm
Cadence and timing patterns over the last 12 weeks.
0.5 posts/week
Niche benchmark · 4.0/week
Best days
Thursday · Friday · Tuesday
Best hours
8-10am · 6-8pm
04
Signature hooks
Caption patterns the account reuses across high-performing posts.
[Natural eyebrow technique] ✨
Used 8×Fun service reel [effect/emotion]
Used 5×Urgent promo call ✨ agende!
Used 4×Unlock signature hooks
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Strategy summary
What's working, what to fix, and what to ship next.
TL;DR
Milestones crush engagement, with post 26's TV recap at 642 likes, 90 comments dwarfing averages and proving social proof's power. Reels lead too, like 344-like ASMR (post 0) and 290-like launch (post 18), yet 0.5 posts/week chokes reach on 4k followers. Fun, visual service demos convert reliably across pillars. Ramp cadence to 4/week on peak days, leaning into Thursdays for 3x like spikes. Biggest leak is inconsistency; replicate promo hooks from posts 14/28 to fill books. Blend 35% brow tech with 25% wins for balanced growth that books and scales.
Working
5- Milestone posts like 26 explode with 642 likes via credibility.
- Fun lash/brow reels (0,1,18) average 280+ likes.
- Promo urgency in 14,28 drives 300+ likes and bookings.
- Brow technique explainers (2,16) spark 10-40 comments.
- Event tags in 5,25 boost visibility organically.
Risks
5- Cadence too low at 0.5 posts per week.
- Minimal client UGC or testimonials.
- Rare use of comment-prompt questions beyond post 21.
- Overreliance on carousels; push more reels.
- No consistent hour testing despite morning hits.
Ship next
5- Post 4x weekly on Thursdays, Fridays, Tuesdays.
- Batch 2 milestone recaps and 2 service reels per week.
- Test morning ASMR reels like post 0 for daily hooks.
- Launch brow promo carousel mimicking post 14 urgency.
- Survey top engagers for UGC testimonials.
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