Strategy report · Updated Aug 27, 2026
What's working for @notyourtypical.aditi on Instagram.
Aditi Uttekar
3.6K followers · 370 posts
“chaotic 20s, good food & even better stories. 🤍 making ordinary days worth remembering☕✈️ 🪷 📍 Pune & beyond 📩 DM for collaborations”
Engagement rate
2.61%
Per post, last 90 days
Posts per week
2.2
Niche avg 5.0
Average likes
90
4 avg comments
Post mix
Last 90 days · 370 posts indexed
01
Top-performing posts
The three posts pulling the most engagement in the last 90 days.
reel 5.68% engagedThe Poona thindi… was it really worth the hype??? Watch full video to find out what shocked me 🫠🤌🏻❤️
carousel 4.94% engaged✨ not your regular photo dump ✨ every swipe = a new vibe, a new story, a new obsession 🔥 start from slide one and try not to stop 👀 bet you can’t pick just one fav 🤭 #photodump #seamlesscarousel #viralpost #canva #aditi #kabhikabhiaditi #aestheticfeed #prettyfeed #trendingpost #instagram #explorepage #exploremore #foryoupage #viralinstagram #trendingnow #creativefeed #photooftheday #postoftheday #instatrending #viralcontent #creatorspotlight
reel 4.88% engagedआतुरता बाप्पाचा आगमनाची 🧿🥹❤️🌺
02
Content pillars
AI-clustered themes the account posts about, with example posts pulled live from Instagram.
03
Posting rhythm
Cadence and timing patterns over the last 12 weeks.
2.2 posts/week
Niche benchmark · 5.0/week
Best days
Friday · Saturday · Wednesday
Best hours
6-8pm · 12-2pm · 7-9pm
04
Signature hooks
Caption patterns the account reuses across high-performing posts.
Not your [adj] photo dump
Used 2×
not your regular photo dump
Not your usual photo dump
[Food place] worth the hype?
Used 3×
Miya kebabs is really worth the hype guys
The Poona thindi… was it really worth the hype???
Share/send with/to your [person]
Used 3×
Share with your pookie male friends
send it to a girl who deserve someone
[reveal] in next part
Used 4×
Find out in next part
woh next part mein
Unlock signature hooks
Continue to Postana to put this strategy to work with a paid content plan.
Build my content plan with Postana05
Strategy summary
What's working, what to fix, and what to ship next.
TL;DR
Food review reels dominate with peaks of 199 likes on [23] and 169 on [20], proving local Pune eats as the top growth lever. This 3606-follower account blends fun daily reels and reflective carousels well, but 2.2 posts per week severely limits reach and momentum. Emotional hooks like [0]'s 22 comments build loyalty, while photo dumps [1-2] hit 173 likes via swipes. Ramp frequency and pillar focus to triple engagement: prioritize 30% food content on high days. Cultural spikes [10,22] show seasonal power too.
Working
5- Food reels drive 70-199 likes via hype teases.
- Carousel dumps earn top likes with swipe challenges.
- Family fun reels spark shares and comments.
- Ganpati posts hit 150+ likes seasonally.
- Emojis and questions boost interactions 2x.
Risks
5- Boost posting to 5 per week from 2.2.
- Cut low-engagement personal reels under 50 likes.
- Standardize hooks like hype questions across pillars.
- Reduce promo tags unless sponsored.
- Fix inconsistent reel lengths for better retention.
Ship next
5- Post 5x weekly focusing on food reels Wed-Sat 6-8pm.
- Launch food series teasing parts across 3 posts.
- Test carousel hooks on top pillars for comments.
- Tag local spots more for collabs.
- Analyze next 10 posts for engagement lift.
Unlock the full strategy
Continue to Postana to put this strategy to work with a paid content plan.
Build my content plan with Postana