Strategy report · Updated Aug 27, 2026
What's working for @naroonlondon on Instagram.
Naroon
8.9K followers · 318 posts
“We are a contemporary Persian restaurant in the heart of London 4.8⭐️ 📍Fitzrovia 📍Marylebone📍Counter by Naroon @counterbynaroon ☎️02079206444”
Engagement rate
0.97%
Per post, last 90 days
Posts per week
1.1
Niche avg 5.0
Average likes
76
11 avg comments
Post mix
Last 90 days · 318 posts indexed
01
Top-performing posts
The three posts pulling the most engagement in the last 90 days.
reel 5.32% engaged@naroonlondon هالمطعم صورته في السناب وجاتني عليه أسئلة كثيييرة 👀 الغريب إني آخر مرة نزلت بوست عن ألذ مطعم إيراني وما أحد ذكره 🤔 بصراحة من ألذ المطاعم الإيرانية في لندن .. عرفتوه؟
carousel 4.59% engaged📍Naroon, Marylebone, London We went to one of London’s highest-rated Persian spots, Naroon… and now we totally get the hype 🤌🏼 We’d heard great things about the Persian tea, so of course we had to try it — absolutely delicious. Served with nectar on a stick that slowly melted as you stirred, giving it the most gorgeous subtle sweetness. For food, we ordered the Naroon Full Breakfast and the Taftan. The breakfast came loaded with lamb sausage, turkey bacon, za’atar infused mushrooms, beans, grilled tomato, sourdough & egg. Everything was packed with flavour and perfectly seasoned… and the turkey bacon?! We’ve never tasted turkey bacon like that before — officially converted 😮💨 The Taftan was just as impressive — roasted mixed peppers & butternut squash, baked eggs, merguez sausage, finished with cheddar and served with flatbread for dipping. Rich, comforting, flavourful… genuinely couldn’t fault a thing. Safe to say, Naroon has earned its rating! @naroonlondon #londonfood #london #bristolfoodie #bristolfood #persianbreakfast
reel 3.32% engagedTook Bran to my favourite restaurant 🤍 @naroonlondon PR #londonfoodie #londonrestaurants #londonfoodguide #londonfood #londonrestaurantguide
02
Content pillars
AI-clustered themes the account posts about, with example posts pulled live from Instagram.
03
Posting rhythm
Cadence and timing patterns over the last 12 weeks.
1.1 posts/week
Niche benchmark · 5.0/week
Best days
Sunday · Tuesday · Friday
Best hours
6-8pm · 9-11am · 12-2pm
04
Signature hooks
Caption patterns the account reuses across high-performing posts.
Slow-cooked [dish], [flavors]
Used 4×
Slow-cooked, full of tradition, and packed with flavour❤️
Slow-cooked to perfection, falling-off-the-bone lamb shank
Join us for [brunch/breakfast]
Used 4×
Join us for Persian breakfast and brunch at our two locations
Brunch cravings? We’ve got you covered 😋
Join us for breakfast and start your day with great flavours
[We/What we ordered/take] [dishes] at @naroonlondon
Used 6×
We went to one of London’s highest-rated Persian spots, Naroon
What we ordered : - Koobideh ... -Vaziri ...
Took Bran to my favourite restaurant 🤍
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Strategy summary
What's working, what to fix, and what to ship next.
TL;DR
UGC reposts are the engagement engine, with [26] hitting 399 likes and [14] at 340 on detailed reviews, far outpacing originals. This restaurant thrives when borrowing social proof from fans and influencers, turning their hype into viral reach amid 8.9k followers and sparse 1.1 posts/week cadence. Low frequency starves growth; doubling output could unlock steady gains from proven pillars like Persian dishes. Food demos in [5] (93 likes) and brunch calls work reliably, but need volume. Prioritize curation over creation to scale fast while nurturing brunch traffic and cultural events for loyalty.
Working
5- UGC reposts explode reach, e.g. [26] 399 likes and [14] 340.
- Persian dish reels evoke tradition, [5] gets 93 likes.
- Brunch promos align with weekends, steady comments.
- Event posts build community, [27] ties to Yalda.
- High comment reels like [6] spark interactions.
Risks
5- Boost cadence beyond 1.1 posts per week to sustain momentum.
- Favor reels over low-like images like [12] and [24].
- Tag locations consistently in every brunch post.
- Shorten captions in ambiance posts for quicker scrolls.
- Limit hashtags to 4-5 targeted ones per post.
Ship next
5- Post 4-5 times weekly on best days like Sunday and Tuesday.
- Collect and repost 2 UGC weekly from diners tagging @naroonlondon.
- Create 1 tutorial reel per week on Persian dishes like chelo kebab.
- Test brunch reels in 9-11am slot for higher saves.
- Promote events 2 weeks ahead with countdown hooks.
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