Strategy report · Updated Aug 23, 2026
What's working for @nipunkapur on Instagram.
Nipun Kapur Sohal | Skincare Educator
1M followers · 3.3K posts
“🔬 Global Skincare Authority & Educator 💼 As seen in Vogue, Robb Report & Hello! 🧬 Creator: C4 Method Protocol 🌐 Trusted by 2.7M Women 📍DXB // LAX”
Engagement rate
0.74%
Per post, last 90 days
Posts per week
2.3
Niche avg 5.0
Average likes
6.5K
946 avg comments
Post mix
Last 90 days · 3,267 posts indexed
01
Top-performing posts
The three posts pulling the most engagement in the last 90 days.
reel 2.25% engaged🇫🇷✨ French pharmacy skincare hits different. Comment if you need links or if you have any questions. Here’s your exact guide to matching your skin concern with the right product! Save this for your next skincare restock or Paris trip: 👵 Fine Lines & Wrinkles ➡️ A313 Pommade ✨ Pigmentation & Dark Spots ➡️ Caudalie Vinoperfect Serum 💧 Dehydrated Skin ➡️ Vichy Mineral 89 🌵 Dry & Sensitive Skin ➡️ Ialuset Cream 🛡️ Broken Skin Barrier ➡️ La Roche-Posay Cicaplast Baume B5 Comment below with your main skin concern and follow for more skincare tips! 📲👇 #FrenchPharmacy #FrenchSkincare #SkincareRoutine #SkinBarrier #A313 Caudalie VichyMineral89 Ialuset Cicaplast GlowingSkin SkincareTips
reel 1.36% engagedWant youthful, glowing skin without freezing or filling your face? ✨ Comment GUIDE to get your starter guide! 📩 5 Skincare Rules for Healthy Aging in Your 20s & 30s 🧴 Freezing and filling your face isn’t the only answer. As a woman in her 40s sharing big sister skincare advice, here are the top 5 steps to focus on for long-term skin health: 1. Invest in High-Quality Peptides: Copper peptides support collagen and firmness—choose high-quality formulations that truly deliver results. 2. Find Your AHA/BHA Match: You don’t need every acid on the shelf. Discover the single exfoliant molecule your skin thrives on and stick to it. 3. Start Retinol Gently: Skincare is not a race to Tretinoin. Gentle, consistent retinol usage protects your skin barrier while building collagen. 4. Choose Targeted Eye Creams: Skip the basic moisturizers in disguise and invest in high-performance eye creams designed for delicate under-eye skin. 5. Be Obsessive with Sunscreen: Apply and reapply daily. Consistent UV protection is the single most effective anti-aging step you can take. 📌 Save this reel for your next skincare haul, and share it with a friend who wants healthy, natural skin! Keywords: Anti-aging skincare routine, copper peptides serum, retinol tips for beginners, best AHA BHA exfoliants, daily sunscreen reapplication, preventative skincare tips. L #SkincareTips #AntiAgingSkincare #HealthySkinRoutine #SkincareCommunity #CopperPeptides RetinolTips SunscreenEveryday SkincareAdvice GlowySkin PreventativeSkincare SkincareRoutine SkinHealth
reel 1.10% engagedWhat is the best face mask for this weather? Best mask for oily acne prone skin. Here is your answer! Comment “MASK” for links 📲👇 In this heat, your face mask must control oil and reduce texture! Here are 3 top recommendations: 🟢 AXIS-Y Mugwort Pore Clarifying Mask Best for sensitive, oily/combo skin. Soothes redness and gently exfoliates with natural mugwort. 🌸 SKIN1004 Centella Poremizing Stick Mask Super convenient clay stick! Absorbs excess oil and tightens pores in just 3-5 minutes. 💙 Medicube Zero Pore Blackhead Mud Mask A facial in a tube! Powered by AHA+BHA+PHA + 30% clay to clear blackheads and smooth skin texture. 💬 Comment “MASK” below to get all product links sent straight to your DMs! 🔖 Save this reel & follow for more skincare recommendations! #OilySkin #AcneProneSkin #KoreanSkincare #PoreCare #SummerSkincare Medicube AxisY Skin1004 ClayMask SkincareRoutine
02
Content pillars
AI-clustered themes the account posts about, with example posts pulled live from Instagram.
03
Posting rhythm
Cadence and timing patterns over the last 12 weeks.
2.3 posts/week
Niche benchmark · 5.0/week
Best days
Tuesday · Thursday · Saturday
Best hours
8-10am · 6-8pm
04
Signature hooks
Caption patterns the account reuses across high-performing posts.
Comment “[KEYWORD]” for [resource]
Used 25×
Comment PDRN for my recommended list & links
Comment RETINOL for the full progression
Comment “copper” and Il send you the full list
THE RULE: [fact]
Used 5×
THE RULE: skin absorbs small molecules. Passive penetration broadly fails above 500 daltons.
THE RULE: your skin can only use one form of vitamin A — retinoic acid.
THE RULE: ingredient lists run in descending order of concentration
Step [num]: [action]
Used 8×
Step 1 - cancel your face with a face wash.
Step 1: Gentle Cleanser
✨ 2x A WEEK: Deep Pore Exfoliation 1️⃣
Best for [concern]: [product]
Used 12×
Best for Dark Circles: COSRX 5 PDRN Collagen Plumping Hydrogel Eye Patch
🟢 AXIS-Y Mugwort Pore Clarifying Mask Best for sensitive, oily/combo skin.
▪️ Budget: Minimalist Copper Peptide + PDRN Serum
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Strategy summary
What's working, what to fix, and what to ship next.
TL;DR
Comment hooks fuel explosive engagement across 25+ posts, with post 17 exploding to 7,963 comments and post 23 hitting 21,385 likes on French pharmacy picks. Science explainers (25% feed) and product lists (35%) dominate, turning education into DM conversions via precise rules and tiers. Reels average 6-8k likes, crushing carousels (post 16: 2,579). At 2.3 posts/week, this 1M-follower account leaves growth on the table. Peak days Tuesday-Thursday align with highs like post 24 (8,392 likes). Double cadence on routines and picks to own skincare authority. What converts viewers to buyers is actionable lists over vague motivation.
Working
5- Comment CTAs spike comments 10x average.
- Science rules in posts 1,4 build trust.
- Product lists like post 23 drive peak likes.
- Routines solve real pains effectively.
- High reel consistency at 90% feed share.
Risks
5- Boost cadence beyond 2.3 posts/week.
- Upgrade carousels to match reel likes.
- Limit hair content to 10% unless core.
- Add more viral comparison formats like post 0.
- Track exact post times for hour optimization.
Ship next
5- Scale to 5 posts/week focusing on product picks.
- Test routines pillar with 2x weekly posts.
- Add timestamps to track hour performance.
- Expand French pharmacy style lists like post 23.
- Collaborate on UGC for viral reposts.
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