Strategy report · Updated Aug 17, 2026
What's working for @narenarulrajah on Instagram.
Naren Arulrajah | Dental Marketing
1.2K followers · 375 posts
“Got fired 4 times. Built a $10M agency for Doctors — no investors, no shortcuts. Sharing everything I learned.”
Engagement rate
0.22%
Per post, last 90 days
Posts per week
2.3
Niche avg 4.0
Average likes
3
0 avg comments
Post mix
Last 90 days · 375 posts indexed
01
Top-performing posts
The three posts pulling the most engagement in the last 90 days.
reel 0.41% engagedPatients don't stay with a practice for 20 years because of dentistry alone. They stay because they feel remembered, valued, and genuinely known. The strongest patient loyalty is built through personal moments that no automated system can replace. Do your patients feel cared for... or do they feel truly known? #PatientExperience #DentalPractice #PracticeGrowth #PatientRetention #HealthcareMarketing #Leadership #CustomerExperience
reel 0.41% engagedThe practices outperforming you online aren't necessarily spending more—they're spending smarter. The biggest wins come from getting found on Google, consistently earning patient reviews, and improving week after week. Strategy and consistency beat a bigger budget every time. Are you investing in what actually drives growth—or just spending more? #DentalMarketing #SEO #GoogleReviews #PracticeGrowth #PatientAcquisition #HealthcareMarketing #DigitalMarketing
reel 0.41% engagedI used to think legacy was something you built after success. I had it backwards. Legacy isn't the business you leave behind. It's the person you become while building it—and how you show up for your team, your clients, your family, and yourself every single day. When people remember you years from now, what do you hope they'll remember most? #Leadership #Legacy #FounderMindset #Entrepreneurship #PersonalGrowth #BusinessLeadership #Character
02
Content pillars
AI-clustered themes the account posts about, with example posts pulled live from Instagram.
03
Posting rhythm
Cadence and timing patterns over the last 12 weeks.
2.3 posts/week
Niche benchmark · 4.0/week
Best days
Monday · Thursday · Friday
Best hours
8-10am · 6-8pm
04
Signature hooks
Caption patterns the account reuses across high-performing posts.
[X] doesn’t/isn’t [Y]. It’s [Z].
Used 8×
Pressure doesn’t build character in teams. It reveals it.
Scaling your business is not the goal. Building a great business is.
The most persuasive marketing isn’t a clever headline. It’s proof.
Personal story: I [past lesson/mistake].
Used 5×
If I could give my younger entrepreneurial self one piece of advice, it would be this.
I used to think legacy was something you built after success.
There was one client I kept far longer than I should have.
“[Quote]” — [Author]. [Lesson].
Used 3×
“Don’t speak negatively about yourself, even as a joke.” — Bruce Lee
“The customer is not a moron. She’s your wife.” — David Ogilvy
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Strategy summary
What's working, what to fix, and what to ship next.
TL;DR
Ramp to 4 posts/week to unlock algorithm momentum. At 2.3 posts/week, visibility stalls for this 1,227-follower account, with average 2-3 likes per reel. Leadership reels like posts 0, 12, 23 hit 4-5 likes, proving resonance in founder stories over dental tips (post 22 at 4). Counterintuitive hooks drive what little engagement exists. Inconsistent cadence is the biggest leak, starving growth while pillars show balanced potential. Lean into hooks from posts 0-2 across 4 pillars for variety. Double frequency first, then optimize timing to compound 35% leadership share into broader reach.
Working
5- Counterintuitive openers in posts 0,1,2 boost relative engagement.
- Leadership pillar at 35% share resonates most.
- Personal stories like post 23 build founder authenticity.
- Marketing pillar covers niche pain points effectively.
- Consistent reel format suits quick wisdom delivery.
Risks
5- Likes peak at 5 but average 2; refine hooks for broader appeal.
- All reels, no carousels or statics to test formats.
- Questions engage minimally; add stronger CTAs.
- Dental posts underperform leadership; sharpen relevance.
- No UGC; source reposts for authenticity.
Ship next
5- Post 4x/week using best days and hours.
- Test 3 new hooks in next 10 reels.
- Batch 2 pillars per week for consistency.
- Track likes per pillar to refine mix.
- Add CTA links to podcast in 50% of marketing reels.
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