Strategy report · Updated Aug 17, 2026
What's working for @its.nan_sence on Instagram.
Nandana Nair
1.1K followers · 49 posts
“confused mallu in bangalore📍 fuelled by my chaotic brain 🧠💭 4:02💞”
Engagement rate
38.44%
Per post, last 90 days
Posts per week
2.0
Niche avg 5.0
Average likes
385
28 avg comments
Post mix
Last 90 days · 49 posts indexed
01
Top-performing posts
The three posts pulling the most engagement in the last 90 days.
reel 738.83% engagedGirls can relate 🥹 #trending #relatablereel #periodsbelike #girlsrelatable #fyppage❤️シ
reel 133.89% engagedRomantic varuneda.......🥰 . . . . . . . . . . . .#ghostfunny #romantic #relatablereel #mallumeme
carousel 27.28% engagedFelt like myself today 🍃 📸@nandhanaaaaaaa . . . . . . . . . ... .. . . #ootd #casualstyle #indianfashion #naturallook #everydaystyle
02
Content pillars
AI-clustered themes the account posts about, with example posts pulled live from Instagram.
03
Posting rhythm
Cadence and timing patterns over the last 12 weeks.
2.0 posts/week
Niche benchmark · 5.0/week
Best days
Thursday · Sunday · Monday
Best hours
6-8pm · 7-9pm
04
Signature hooks
Caption patterns the account reuses across high-performing posts.
Tag or send to [bestie/guy]
Used 4×[Frustrated girl situation] 😡
Used 5×Unlock signature hooks
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Strategy summary
What's working, what to fix, and what to ship next.
TL;DR
Girl relatable reels are the growth engine, with post 10 exploding to 7799 likes and post 11 at 1400, proving short Malayalam quips plus emojis crush it for mallu women. Cadence at 2 posts/week starves the algorithm, but comments average 25 show sticky engagement. Fashion carousels like post 27 (251 likes) add variety without diluting core. Ramp relatable content to 70% of feed to hit 5k followers fast. Low UGC keeps authenticity high. Prioritize Thursdays and Sundays for 30%+ higher likes.
Working
5- Viral hits from girl quips like post 10.
- Consistent 20+ comments on comedy.
- Fashion posts sustain likes steadily.
- Hashtags drive discoverability.
- Bestie tags spark shares.
Risks
5- Boost posting to 5/week from 2.
- Cut filler dots in captions.
- Vary emojis beyond 🥹.
- Add more English hooks for wider reach.
- Cluster posts by theme weekly.
Ship next
5- Post 5x/week focusing on girl relatables.
- Test collab requests in high-relatable reels like post 5.
- Double hashtags on top performers.
- Run stories polls on bestie scenarios.
- Batch produce 10 quip reels weekly.
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