Strategy report · Updated Aug 15, 2026
What's working for @muslimcounciluk on Instagram.
The Muslim Council of Britain (MCB)
18.2K followers · 2.3K posts
“🕌 Uniting British Muslim communities, empowering British Muslim voices, serving for the common good. Unite. Empower. Serve.”
Engagement rate
0.48%
Per post, last 90 days
Posts per week
2.3
Niche avg 5.0
Average likes
84
4 avg comments
Post mix
Last 90 days · 2,349 posts indexed
01
Top-performing posts
The three posts pulling the most engagement in the last 90 days.
reel 7.05% engagedMental health stigma can make it harder for people to speak openly, seek support and access the help available to them. At the Muslim Mental Health Summit, Crystal reflected on the importance of creating safe, non-judgemental spaces within our communities, as well as the potential for technology and AI to support young people. She also highlighted resources including the @muslimyouthhelpline, @mindcharity and the Muslim Mental Health Hub for those looking for support. Watch @sister.crystal.official share her reflections on breaking down stigma and making mental health support more accessible. 💬 🎥 Recorded by @randtlabs #MuslimMentalHealth #MentalHealth #MuslimCommunity #MentalHealthSummit
carousel 2.06% engagedA spokesperson for the Muslim Council of Britain said: "We wonder if Mr Lowe's disapproval of Manchester's Curry Mile extends to one of Britain's most famous dishes, the Chicken Tikka Masala. "We look forward to hearing his similar criticisms of Manchester's Chinatown, North London's Kosher-filled high streets or South London's Little Portugal cultural hotspots too." Read the article, link in bio
reel 0.88% engaged☀️🌑 A rare celestial event is coming to the UK on 12 August. As Muslims, an eclipse is an opportunity to pause, remember Allah, pray Ṣalāt al-Kusūf and reflect on the signs of His creation. #SolarEclipse #Islam #MuslimUK #SalatAlKusuf #MCB
02
Content pillars
AI-clustered themes the account posts about, with example posts pulled live from Instagram.
03
Posting rhythm
Cadence and timing patterns over the last 12 weeks.
2.3 posts/week
Niche benchmark · 5.0/week
Best days
Friday · Saturday · Wednesday
Best hours
10am-12pm · 2-4pm · 6-8pm
04
Signature hooks
Caption patterns the account reuses across high-performing posts.
[Topic] stigma [makes|has become] [negative effect].
Used 5×
Mental health stigma can make it harder for people to speak openly, seek support and access the help available to them.
Stigma has become the default explanation for Muslim mental health inequality, placing the problem within the community.
46,000 British Muslims referred to NHS therapy, but 97% dropped out due to inadequate services.
[Org] said/hosted [statement/event].
Used 8×
The Muslim Mental Health Summit hosted by the Muslim Council of Britain brought together over 300 people.
A spokesperson for the Muslim Council of Britain said:
We are deeply saddened to learn of the death of Mohammad Akhtar.
[Action] link in bio.
Used 6×
Visit the link in our bio.
Link in bio.
link in bio.
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Strategy summary
What's working, what to fix, and what to ship next.
TL;DR
Mental health content dominates, with post 7 reel at 1249 likes crushing averages by 10x and driving comments. Reels outperform images/carousels across pillars, especially stigma-busting stories tying faith to wellness. Yet 2.3 posts/week starves growth for 18k followers chasing 20k. Pillars cluster tightly around health (45%), advocacy (20%), proving focused expertise wins over scattershot spiritual tips (5%). Weekend posts like Fri 13th and Sat 14th spike engagement 3x midweek. Leaking potential: low cadence ignores UGC credits in 10% posts that could amplify reach. Pivot to 5x weekly reels on health pillars.
Working
5- Mental health reels explode: post 7 1249 likes, 31 comments.
- Advocacy carousels engage deeply: post 11 333 likes.
- Visit My Mosque images build local ties consistently.
- Stats hooks in captions boost shares on issues.
- Weekend timing lifts likes 3x average.
Risks
5- Cadence too low at 2.3 posts per week.
- Underuse high-engagement reel format beyond health.
- Few UGC reposts despite credits in reels.
- Spiritual posts underperform at 5% share.
- No clear CTA in low-like advocacy images.
Ship next
5- Double mental health posts weekly, using reel format from post 7.
- Launch UGC calls crediting allies to hit 20k followers.
- Register more mosques for VMM and promote Fri-Sat.
- Test stats hooks on advocacy issues.
- Survey followers for best times beyond current peaks.
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