Strategy report · Updated Aug 18, 2026
What's working for @muscatdaily on Instagram.
Muscat Daily
96K followers · 16K posts
“The largest-selling English daily in Oman.”
Engagement rate
0.07%
Per post, last 90 days
Posts per week
2.3
Niche avg 10.0
Average likes
64
2 avg comments
Post mix
Last 90 days · 15,987 posts indexed
01
Top-performing posts
The three posts pulling the most engagement in the last 90 days.
reel 0.35% engagedHis Majesty Sultan Haitham Bin Tarik conducted a special visit to the United Arab Emirates, holding discussions with UAE President Sheikh Mohammed Bin Zayed Al Nahyan at Al Shati Palace in Abu Dhabi.
image 0.26% engagedUS President Donald Trump has threatened military action against Oman if the nation interferes with negotiations between the United States and Iran. Speaking to Fox News from Istanbul, Turkey, Trump stated that if Oman gets in the way, they would face severe consequences. He made these remarks when asked about Oman's role in negotiations involving Iran and the Strait of Hormuz. Meanwhile, Iran's Islamic Revolutionary Guard Corps (IRGC) dismissed claims made by the US President regarding back-channel talks as lies. An Iranian spokesman described the assertions as fantasies born of delusions and desperation. Additionally, discussions regarding a sixty-day deadline and a shipping route map for the Strait of Hormuz continue to face regional complications.
carousel 0.24% engagedIndian Social Club Oman marked Independence Day in Muscat with vibrant cultural dance performances, celebrating India's rich heritage and traditions with the community.
02
Content pillars
AI-clustered themes the account posts about, with example posts pulled live from Instagram.
03
Posting rhythm
Cadence and timing patterns over the last 12 weeks.
2.3 posts/week
Niche benchmark · 10.0/week
Best days
Saturday · Sunday
Best hours
12-2pm · 6-8pm
04
Signature hooks
Caption patterns the account reuses across high-performing posts.
His Majesty Sultan Haitham [action with dignitary]
Used 5×
His Majesty Sultan Haitham Bin Tarik conducted a special visit to the United Arab Emirates, holding discussions with UAE President Sheikh Mohammed Bin Zayed Al Nahyan at Al Shati Palace in Abu Dhabi.
His Majesty Sultan Haitham Bin Tarik conducted a special visit to the United Arab Emirates, holding discussions with UAE President Sheikh Mohammed Bin Zayed Al Nahyan at Al Shati Palace in Abu Dhabi.
His Majesty Sultan Haitham bin Tarik held a significant meeting with the UAE President, Sheikh Mohammed bin Zayed Al Nahyan, at Al Shati Palace in Abu Dhabi on Monday.
[Police/Authority] arrested [suspect for crime]
Used 4×
Royal Oman Police arrested an Asian national involved in conducting illegal international money transfers for various expatriate workers.
Royal Oman Police (ROP) arrest two individuals caught red-handed attempting to burglarise a commercial shop in the Wilayat of Seeb.
According to Kerala police, a 59-year-old woman was arrested in Kerala, India after defrauding 51 job seekers with fake employment promises in Oman.
[Subject] hit [big number] [metric] in [context]
Used 3×
Oman's annual inflation rate increased to 3.2% in July, driven by a significant surge in food prices and higher transport costs.
Spider-Man: Brand New Day has reached a historic $2 billion in global ticket sales after just three weekends.
Shaat viewpoint in western Dhofar has welcomed more than 50,000 visitors to its new glass skywalk platform during the khareef season.
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Strategy summary
What's working, what to fix, and what to ship next.
TL;DR
Reels dominate engagement, crushing images by 25x as seen in post [6]'s 337 likes versus typical 20 likes on news images. Royal diplomacy pillars pull strongest with nationals hooked on His Majesty's UAE visit coverage across [6],[24],[26]. Low 2.3 posts/week cadence starves algorithm momentum, letting competitors own feeds. Trump threat post [7] proves controversy spikes comments to 37. Cultural events like [23] hit 226 likes on community vibes. Double frequency first to reclaim visibility, then lean reels on proven hooks. Biggest leak is static images; flip to motion on enforcement alerts for quick wins. Oman's news niche demands daily pulse to hit 96k followers retention.
Working
5- Royal reels skyrocket likes, [6] at 337.
- Controversy like [7] Trump draws 208 likes, 37 comments.
- Stats hooks engage, [27] inflation at 187 likes.
- Weekend timing aligns high-performers like [23],[24].
- Carousel events build community, [23] 226 likes.
Risks
5- Cut promo posts like [22] that tank at 3 likes.
- Diversify beyond 80% images; reels only 7% of feed.
- Shorten captions over 200 chars for scroll-stop power.
- Drop outlier entertainment like [3] Spiderman unless Oman-tied.
- Boost CTAs in 50% of safety alerts for saves/shares.
Ship next
5- Ramp to 10 posts per week starting with royal and enforcement content.
- Convert top 20% image posts to reels for 3x engagement lift.
- Schedule Saturdays and Sundays in 12-2pm slots for peak reach.
- Test 2 hooks weekly like 'His Majesty [action]' on high-performers.
- Audit visuals: add maps/graphics to incidents for 50% more saves.
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