Strategy report · Updated Aug 18, 2026
What's working for @cassian on Instagram.
Cassian
374.5K followers · 719 posts
“‘COME TO LIFE’ + music video out now 🇦🇺🇺🇬 @cassianstudio mgmt: hello@nowucme.com”
Engagement rate
8.47%
Per post, last 90 days
Posts per week
2.2
Niche avg 4.0
Average likes
31.3K
451 avg comments
Post mix
Last 90 days · 719 posts indexed
01
Top-performing posts
The three posts pulling the most engagement in the last 90 days.
reel 166.63% engagedCome To Life 1,100 feet above New York City
reel 10.20% engagedSound guy loses it on @cassian in Toronto last night
reel 6.05% engaged@tomorrowland Come To Life! 🦋 So grateful for this experience. THANK YOU Freedom Stage & @jorisvoorn
02
Content pillars
AI-clustered themes the account posts about, with example posts pulled live from Instagram.
03
Posting rhythm
Cadence and timing patterns over the last 12 weeks.
2.2 posts/week
Niche benchmark · 4.0/week
Best days
Friday · Saturday · Monday
Best hours
6-9pm · 9-11pm
04
Signature hooks
Caption patterns the account reuses across high-performing posts.
[Place] [wins/come to life/in love] + local pride
Used 5×
TORONTO wins again. Sunset was so nice
BRASIL COME TO LIFE 🇧🇷 Um dos primeiros
Uruguay i’m in love 🇺🇾 🇺🇾 my first time
When/where should I [come back/see you]?
Used 4×
When will I see you this summer and fall?
The only question i have: how soon should i come back?
When eu devo voltar? Quem sabe eu não posto
Come To Life [bold claim/teaser]
Used 8×
Come To Life 1,100 feet above New York City
‘COME TO LIFE’ MUSIC VIDEO IS HERE
COME TO LIFE is FINALLY yours 💽
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Strategy summary
What's working, what to fix, and what to ship next.
TL;DR
Reel #6's 621k likes prove stunt-driven track promos are the killshot for virality in this space, outpacing carousels 5x. Live gig recaps like #3 (36k likes) sustain heat but cadence at 2.2 posts/week starves momentum amid 374k followers. Pillars cluster tightly around tours (35%) and Come To Life (30%), ripe for replication. Double reels weekly on Fridays/Saturdays to hit benchmark. Leaks in frequency cap reach; hooks like location questions nail 400+ comments consistently. Pivot low-UGC (0%) to fan features for loyalty.
Working
5- Epic reel stunts explode like #6 at 621k likes.
- Gig recaps drive comments over 300/post.
- Engagement hooks spark replies on 70% posts.
- Carousel dumps humanize tour life effectively.
- B2B announcements build collab buzz.
Risks
5- Boost cadence beyond 2.2/week to feed algorithm.
- Diversify beyond Come To Life; tease next track.
- Add more UGC reposts to build community.
- Shorten some captions under 200 chars for reels.
- Post consistently in evening windows.
Ship next
5- Ramp to 4 posts/week starting with reel teasers.
- Test 2 UGC reposts/week crediting fans.
- Plan cross-promo with collab artists like Joris Voorn.
- Batch 5 gig recaps for post-tour dump.
- Run Q&A stories tied to post hooks.
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