Strategy report · Updated Aug 26, 2026
What's working for @mp__swaraj on Instagram.
Madhya Pradesh Swaraj
31K followers · 229 posts
“Swaraj mean Good Governance and Madhya Pradesh Government Under the leadership of Mohan Yadav is path of Swaraj #fanpage”
Engagement rate
49.94%
Per post, last 90 days
Posts per week
2.3
Niche avg 7.0
Average likes
15.4K
98 avg comments
Post mix
Last 90 days · 229 posts indexed
01
Top-performing posts
The three posts pulling the most engagement in the last 90 days.
reel 458.93% engagedMadhya Pradesh is now moving forward with the speed of cheetahs — creating a new chapter in wildlife conservation and environmental pride. 🐆🔥 Today at Palpur-Kuno, two female cheetahs brought from Botswana were released into the open forest and natural habitat, symbolizing coexistence with nature and India’s growing commitment toward biodiversity and ecological balance. 💥 Chief Minister Dr. Mohan Yadav congratulated the people of Sheopur, Chambal, and the Malwa region, stating that Kuno has now become a secure home for cheetahs across nearly 5,000 square kilometers. What makes the moment even more special is that the cheetahs, once introduced into an unfamiliar environment, have now adapted like a family and blended naturally into the ecosystem. ❤️ CM Mohan Yadav also highlighted how cheetahs are now being spotted across several regions of Madhya Pradesh, including Gwalior, Shivpuri, Rajgarh, and Chambal — a sign of the project’s growing success. He credited Prime Minister Narendra Modi’s visionary leadership and praised Union Forest Minister Bhupender Yadav, along with forest department officials and every team member who worked tirelessly to make Project Cheetah successful. ⚡ This is not just a wildlife achievement — it is a proud moment for Madhya Pradesh and for India’s environmental future. 🌿 #MohanYadav #ProjectCheetah #KunoNationalPark #MadhyaPradesh #WildlifeConservation Cheetah Environment PMModi BhupenderYadav MPTourism
reel 284.08% engagedA beautiful moment of simplicity and connection!🌽✨ Madhya Pradesh Chief Minister Dr. Mohan Yadav Ji stopped by a roadside corn stall, enjoyed the local flavor, and even roasted the corn himself. What makes the moment even more special is that he personally paid for the corn. A gesture that reflects humility, simplicity, and a genuine connection with everyday people. ❤️🙏 #MohanYadav #DrMohanYadav #MadhyaPradesh #ChiefMinister #MPNews SimpleLiving Humility Grounded PeopleConnect RoadsideFood Bhutta CornLovers DesiVibes IndianCulture Leadership PublicConnect ViralMoment MadhyaPradeshCM
reel 243.86% engagedA Moment of Courage, Sacrifice and Pride 🇮🇳🫡 On the proud occasion of India’s 80th Independence Day, Madhya Pradesh Chief Minister Dr. Mohan Yadav honored a brave police personnel with a medal, recognizing his exceptional courage, dedication and sacrifice in the line of duty. Despite losing an arm, his unwavering commitment to serving the nation and protecting society remains an inspiring example of true bravery. Such moments remind us that the uniform is not merely a symbol of authority—it represents courage, duty, sacrifice and an unbreakable spirit of service. Salute to every brave police officer who continues to serve the nation with dedication, even in the face of unimaginable challenges. 🇮🇳❤️ Respect. Courage. Sacrifice. Service. 🫡🇮🇳 #IndependenceDay #15August #IndianIndependenceDay #MadhyaPradesh #MohanYadav Police BravePoliceOfficer PoliceHero Courage Sacrifice Duty NationFirst SaluteToHeroes ProudIndian JaiHind VandeMataram India IndianPolice Respect UnsungHeroes
02
Content pillars
AI-clustered themes the account posts about, with example posts pulled live from Instagram.
03
Posting rhythm
Cadence and timing patterns over the last 12 weeks.
2.3 posts/week
Niche benchmark · 7.0/week
Best days
Thursday · Friday · Sunday
Best hours
6-8pm · 9-11am · 12-2pm
04
Signature hooks
Caption patterns the account reuses across high-performing posts.
A [adj] moment [with/as CM did X]
Used 7×
A heartwarming moment from today as Chief Minister Dr. Mohan Yadav Ji was seen feeding a cat, reflecting a simple yet beautiful gesture of kindness.
A heartwarming moment as a young boy presents Chief Minister Dr. Mohan Yadav Ji with a beautiful hand-painted portrait.
A beautiful moment of simplicity and connection!🌽✨ Madhya Pradesh Chief Minister Dr. Mohan Yadav Ji stopped by a roadside corn stall.
When [CM] [did relatable/humane act]
Used 5×
When the Shopkeeper Refused to Take Lassi Money from CM Mohan Yadav A simple moment that beautifully reflects the warmth.
When Chief Minister Mohan Yadav Ji lifted Lord Shiva on his shoulders like a true “Baahubali,”
When Chief Minister Dr. Mohan Yadav Ji visited the Government Sandipani School, he took a keen interest.
Hon’ble CM [name] [visited/attended/did formal event]
Used 6×
Hon’ble Chief Minister Dr. Mohan Yadav Ji visited Maihar and sought the divine blessings of Maa Sharda Mata.
Hon’ble Chief Minister of Madhya Pradesh, Dr. Mohan Yadav Ji, will inaugurate two state-of-the-art manufacturing units.
Hon’ble Chief Minister Dr. Mohan Yadav Ji hoisted the National Flag at his residence in Bhopal.
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Strategy summary
What's working, what to fix, and what to ship next.
TL;DR
Humility reels deliver explosive growth: post 27's roadside corn hit 87k likes, post 4's lassi story 17k, and post 22's bravery honor 75k on 31k followers. These outperform development clips by 10x, proving emotional storytelling crushes formal updates. With 2.3 posts/week, the account leaves virality on the table while pillars like faith (post 15: 39k) add steady loyalty. Ramp cadence to 7/week to compound wins, targeting evenings on Thursdays-Fridays. Lean harder into reusable hooks like 'A [adj] moment' seen in 7 posts. Biggest leak is inconsistency starving the algorithm. Double down on human CM moments for breakout scale.
Working
5- Humility reels spike likes 10-50x averages via relatability.
- Faith posts like post 14 sustain comments from devotees.
- Patriotic timing nails holidays with post 22's 75k peak.
- Hook patterns reuse drives consistency in high posts.
- Reel-only feed suits quick emotional clips perfectly.
Risks
5- Boost posting from 2.3 to 7/week for algorithm momentum.
- Cut low-engagement political jabs like post 23 (443 likes).
- Vary beyond visits; add forward-looking policy teases.
- Refine hooks to always end with questions for comments.
- Balance pillars; youth content underperforms at 0.1 share.
Ship next
5- Produce 3 new humility reels this week using recent events.
- Test posting 2x daily on best days to hit 7/week.
- Plan festival hooks around upcoming religious dates.
- Audit low-engagement posts like political jabs for cuts.
- Collaborate for skill demo UGC from events.
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